Tobias WilhelmMember AAPC

Principal – Captivate Minds LLC

Marketing Guru & Political Strategist

• What are you trying to accomplish?

• Which office best fits these goals and your qualifications?

• Are you able to commit the time required for both campaign and term in office?

• Are you healthy enough, mentally and physically?

• Is your spouse supportive?

• Exploratory Committee– Host small gathering and ask questions– You can not run alone! Involve your core

support system!– In charge of asking tough questions and

being honest!

• 40/60 Rule – 40% will come through• Attendance does not equal support• Precincts and Constituents• Financial & People Requirements

• Form Follows Function

• Initial Campaign Structure:

– Campaign Manager

– Campaign Chairperson

– Campaign Treasurer

– Campaign Counsel

– Campaign Strategist

• Qualified Benchmarks

• Who are the opponents?

• What are the key issues to VOTERS?

• What is your platform? What is your position on key issues? How do you compare to others?

• Likely Voters? How many votes will it take?

• Analytical Observers

• Strategic Planners

• Will handle unexpected crises

• You should enjoy being around them & trust them

• Share general political philosophy

• Paid to ALWAYS tell YOU the truth

• Creative & Competent

• Issues

• Fundraising

• Grass Roots

• Media and Public Relations

• Public and Private Appearances

• Advertising

• Get Out The Vote

• Leader willing to take charge

• Confident in public setting

• Good with all types of people

• Able to take a stand on issues

• Good under pressure

• Remember: you can seldom please everybody!

• Prepared to win … or lose!

• Alexandria Mayor & City Council Seats

• Pineville Mayor & City Council Seats

• Rapides Parish School Board

• City Judge & City Marshall Alexandria

• City Judge & City Marshall Pineville

• Rapides Parish District Attorney

• District Judges

• plus several dozen other elected positions!

• Secretary of States Office - sos.la.gov

• Local Registrar of Voters Office

• Local Clerk of Courts Office

• Local Planning Commission

• American Association of Political Consultants – www.theaapc.org

• Call 318-709-9800 xt 701

• Email tobias@captivateminds.com

• Visit CaptivateMinds.com

• Find Tobias Wilhelm and his company Captivate Minds on Facebook, LinkedIn and other social media

• This Presentation is available at www.slideshare.net/CaptivateMinds

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