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ALEX TORPEY Former mayor, entrepreneur,
professor, consultant
@alextorpey | alextorpey.com | [email protected]
R U running your campaign like a startup?
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
What we’ll coverDeciding to run Now or never?
Starting at zero I have a new wheel and, I promise, it’s great!
Pathway to victory #winning like Charlie Sheen (or Martin)
Post election day WTF do I do now?!?!
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
A few startup values1) Tangible goals, deadlines and metrics 2) an absurd
ability to triage, structure and focus, 3) while remaining highly adaptable and 4) work = life = passionate team
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
Before you do anythingVisualize the entire process of structuring a project this complex and large, regardless of the content, ensuring you’ll stick to the
most broad possible components as you develop it.
I. Initiation II. Planning III. Implementation IV. Control V. Close
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
Deciding to runIs this the right time for you, personally and professionally? Is there a clear pathway to victory? Is this the right time for the
office or community you’re interested in? R U 100% committed?
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
Starting at zeroBuilding your early team, creating an initial fundraising plan, identifying your pathway to victory, announcing and hitting
the ground running
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
Your pathway to victorySetting goals, priorities and creating your campaign plan for
things like Digital, Communications, Organizing, Field, Fundraising, Your Team, Your Candidate and ultimately, Winning.
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
Winning
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
WinningGet one more vote
than your opponent! (or one more vote above 50%)
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
DigitalTaking advantage of the limited, but authentic, value(s) of social media, creating a website within your budget and
goals, thinking about digital ads, and using digital to leverage Communications, Fundraising and Organizing & Field.
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
FundraisingCreating an initial Family/Friends list, setting a guiding budget and raise goals, ensuring ethical practices and
reporting, engaging with donors, using digital, and prioritizing your time.
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
CommunicationsHow often you’ll be communicating with your audience, with the media, with key influencers and other stakeholders, what data will you collect from it, and how you can help shape the election by being a strong communicator and sticking to a
core communications calendar.
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
Organizing (engagement)Creating your ladders of engagement, moving people
through them, defining your engagement, collecting the right data, and building your election day GOTV universe.
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
Organizing (Field)You cannot win without having a strong ground game. On top of other forms of engagement, your direct appeal to
voters, most significantly, in-person, will ultimately drive your Organizing progress and get you to victory.
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
Your teamEnsuring a clear chain of command, simple but efficient reporting structures, qualified individuals in responsible
positions and giving your team the tools and respect they need to get you victory on election day.
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
Your candidateHow you prioritize the candidate’s time, prep them for media, debates, door-knocking, and other campaign stresses, create
and drive a brand and personal identity, advance a policy agenda, prep them for what happens if you win on election day and navigate the campaign while maintaining *some*
level of personal stability.
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
Victory on election dayGOTV.
Alex Torpey | @AlexTorpey | alextorpey.com
R U running your campaign like a startup?
Post-election dayDid you win? Did you lose? Either way, your life will
dramatically and immediately change and you’ll need to think about what you want to do next. (Hint, it probably won’t be a
vacation)
R U running your campaign like a startup?
Please run for office!It is the single most undervalued opportunity to create
sustainable, systemic, authentic change that people desperately believe is needed, advance your own character,
skills and future economic mobility and inspire others towards similar public action.
@alextorpey | alextorpey.com | [email protected]