#newCommunication  #newLeadership  #newPolitics  

 

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communication,  strategy  &  leadership  architects    

www.ingenia-­‐pro.com                            @ingenia_pro    

 The   57th   presidential   inauguration   celebrated   on   the   Martin   Luther   King   Jr.   Day.  Context  and  expectations  are  different  from  2009,  but  the  speech  -­‐2110  words  and  19  minutes   long-­‐   set   the   tone,   the  values  and   the  axis  of   the  second  presidential  Term.  Obama  only  has  16  months  to  fulfill  the  road  map  before  the  2014  mid-­‐term  elections,  and  he  doesn't  lack  neither  courage  nor  integrity.    The   best   speech   tradition   -­‐chiasmus   included-­‐   made   in   Ted   Sorensen   (JFK   special  adviser,   speechwriter   and   soul)   on   the   stage.   "We   the   People"   is   how   the   U.S.  Constitution  begins  and  that  was  the  red  thread  to  handcraft  the  framework  of  today's  speech:  freedom,  justice,  dignity,  solidarity  and  equality.    Under  the  umbrella  of  the  unity  -­‐"together"  and  "we  are  a  nation"-­‐,  the  President  has  put  soul  into  the  country's  immediate  challenges  to  the  narrative  of  the  commitments  to   social   coalition   that   gave  him   the  election,  using   rhetorical   journeys   into   the  past  and  into  the  future:  the  basic  needs  of  the  people  must  be  guaranteed  and  the  middle  class   strengthen;   on   Civil   Rights,   "equality   before   the   law   regardless   of   sexual  orientation"   and   that   "people   do   not   have   to   wait   for   hours   to   vote";   immigration  reform,   "our   journey   will   not   be   over   until   we   find   a   better   way   to   welcome   the  immigrants";   important   the   case   of   the   fight   against   climate   change,   "not   to   do   so  would   betray   our   children   and   future   generations"   and   not   explicitly   mention   the  massacre  of  Newtown,  legal  reform  against  the  violence  of  weapons  is  a  priority,  "Our  freedom  is  not  complete  if  our  children  are  not  safe".    Humility   "the  work  will   achieve  will   be   imperfect   and   partial   our   victories."   And  one  final  call   to  continue  the  social  mobilization:  the  President's  agenda   is  not  achieved  -­‐only   just   voting-­‐   it   also   requires   people   raising   their   voices.   In   the   most   emotional  moments  the  president  dramatized  his  voice  and  tone,  the  gestures  were  simple  and  inclusive.        

@aleixcuberes  is  a  Communications  Consultant  

President  Obama  2nd  inaugural  Diari  ARA