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My presentation to the U.S. Chamber of Commerce Regional Government Affairs Conference in Philadelphia, PA on 10/29/09.
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Social Media: A New Tool for Government Relations
U.S. Chamber Regional Government Affairs Conference
Philadelphia, PA — October 29, 2009
who is this guy?
pop quiz #1
Who Here Uses Social Media?
Email is the First — and Largest — Social Media Platform.
you’ve got mail?
What is Social Media?
A community of your friends, fans and colleagues.
pop quiz #2
What is the one thing you will find at every single
conference you ever attend?
you’ve got mail?
getting social: how i ended up in philadelphia
. . .
getting social: from twitter to bangalore
. . .
getting social: reconnecting with family
. . .
getting social
The New Town Hall
People Gathering, Exchanging Ideas and Getting Active
the town hall
getting social
How Big is the Town Hall?
Hotmail: 375 million active accounts
If Facebook was a country — it would be the 4th largest country on earth.
Yahoo: 280 million active accounts
getting social
How Big is the Town Hall?
The number of US online video viewers will grow to 188 million in
2013, from 144 million in 2009.
eMarketer.comJuly 2009
it’s all about trust
77% of online U.S. adults trust ‘emails from people they know’ more than any other media.
Forrester Research, Inc.North American Technographics Media and Marketing Online Survey, 2008
it’s all about trust
The ‘Forward’ and the Status Update
Almost 1/5 of the entire online population publish or read status
updates on sites like Twitter.
case study #1
The Tweeting Commissioner
case study: the tweeting commissioner
case study: the tweeting commissioner
…about Tony P’s tweet just now. About grand jury subpoenas. I need to know if this is true? Where is he getting this? Would he go on-cam? Feds or Local?
Email from CBS Producer, 9/17/09, 4:46 p.m.
case study: the tweeting commissioner
This is developing fast. He got a notice from Deloitte and Touche on this....he is willing to go on camera and discuss all with you. Best best - call him directly at 312-802-1855. Thanks! Curt
Reply to CBS Producer, 9/17/09, 5:04 p.m.
case study: the tweeting commissioner
“Cook County Auditors Drawn into Prosecutors Probe”
CBS 2 Chicago Story, 9/17/09, 5:40 p.m.
“County Commissioner Tony Peraica, a Republican and persistent critic of Democrat Stroger, tells CBS2 News Thursday evening the accounting firm Deloitte Touche revealed its auditors are being asked to testify before a grand jury regarding audits they've performed for Stroger.”
case study #2
The Facebooking Governor Candidate
case study: the facebooking governor candidate
20
1,900
3,000
10,000
case study: the facebooking governor candidate
case study: the facebooking governor candidate
case study #3
Ax the Software Tax
case study: ax the software tax
case study: ax the software tax
2 Weeks to Stop this Tax
Targeted, Statewide Email List
Compelling Action Messaging
2,500 Emails to Legislators — Defeated Tax
case study #4
@jamesbuck
case study: @jamesbuck
case study: @jamesbuck
case study #6
#iranelection
case study: #iranelection
93,000 Views
case study: #iranelection
case study: #iranelection
6/7/09 – 6/26/09: 2,024,166 tweets
480,000 users contributed to conversation.
1 in 4 tweets about Iran was a retweet.
case study #7
U.S. Chamber of Commerce
Institute for Legal Reform
case study #7
case study: u.s. chamber of commerce
“In its first day, about 5,000 individuals contacted Capitol Hill noting their opposition to the budget, according to Bill Miller, senior vice president at the chamber.”
Roll Call“Beware the Chamber”3/23/09
case study: u.s. chamber of commerce
case study: u.s. chamber of commerce
final thoughts
Social Media Strategy? No — Content Strategy
Please Kill the E-Newsletter
Listen As Much as You Talk
Empower Your Network
Curt Mercadantewww.MercStrategy.com
@curtmercadantehttp://facebook.com/mercstrategy
curtmerc
