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AMSTERDAM
ROB VAN BRACHT
film Fedde plaatsen
What’s happening?
iPad magazines are engagement leaders compared to print and web
iPads !drive engagement
Where and whendoreaders engage
with tablets?
75
digital
magazine.org/factbook
At home, mainly in the evening and at nightStrongly or somewhat likely (%)
worldwideI use my tablet... U.S. median
at home in the evening 95% 93%
at night in bed 80 77
at home during the day 79 88
during lunchtime 62 48
during breakfast 60 49
while I am at work 51 51
during dinnertime 34 35
on the way to work 27 38
Source: BCG e-reader survey, November 2011
At home, mainly for personal activitiesStrongly or somewhat likely (%)
worldwideI use my tablet... U.S. median
personal email 93% 87%
surfing the internet for personal use 90 90
social networking 66 55
watching videos 63 59
reading e-books and e-magazines 62 58
listening to music 54 54
playing games 51 51
work email 43 41
surfing the internet for work use 32 38
creating/editing personal files 30 33
personal video conferencing 29 30
creating/editing work files 26 24
using other software for work 15 16
video conferencing for work 7 11
Source: BCG e-reader survey, November 2011
leesbaarheid/vormgeving aanpassen
wants the ability to purchase products and services directly from electronic magazines. hours is the median time spent reading digital magazines in a typical week. read/tap on advertisements appearing in electronic magazines.
70% 2:00 73%
iPads !drive engagement
iPads !drive engagement
getekende grafieken plaatsen
1change use of hardware
1change
2change medium experience
3change physics
external!relevance
additional "services
anytime anywhere
informative"and "
animating
recognition "and
commitment
eco friendly
consumer experience
internal!relevance
feeds the !need to be !
omni-present
up-to-date customer
information
cost "controlable
opens up !brand legacy
first mover advantage
sales and promotion
opportunities
close "customer "contact
SENSATION
What is Sensation?
VISON
LET THE WORLD DANCE & UNITE, IN WHITE
MISSION
INFLUENCE HUMAN CONSCIOUSNESS
POSITIVELY & PROVIDE AN UNFORGETTABLE
NIGHTLIFE EXPERIENCE
SENSATION KEY ELEMENTS
• THE WORLD’S LEADING DANCE EVENT
• EVERY YEAR CREATING A NEW SHOW EDITION
• TOURING AROUND THE GLOBE
• TRANSFORMING STADIA & ARENAS INTO
SPECTACULAR NIGHTCLUBS
• EVERYBODY UNITED AND DRESSED IN WHITE
• THE WORLD’S BEST DJ’S & TALENTS
• CENTRE-STAGED SHOW PERFORMANCE
• VISITORS BECOME PART OF THE SHOW
• EXCLUSIVE FOR EVERYONE
• ALL EDITIONS ARE SOLD OUT, FAST
1. Company Profile
2. Sensation
3. Advertising focus
4. Purpose
5. People
6. Domain, promise & mission
7. Magazine basics
8. Tone-of-voice
9. Content
Sensation Partnership Presentation
Saturday, May 26, 12(w)
What is Sensation?
• the world’s leading
dance event
• annual new show
• touring around the globe
• transforming arenas
into nightclubs
• unification of people
• the world’s best DJ’s
• centre staged show
performance
• visitors are a part
of the show
• exclusive for everyone
• all editions sell out
Sensation Key elements
DOMAIN, PROMISE & MISSION
DOMAIN, PROMISE & MISSION
Sensation Partnership Presentation
1.MAGAZINE DOMAIN:
INSIDE
2.MAGAZINE PROMISE:
SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR ELECTRONIC DANCE
3.MAGAZINE MISSION:
SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.
1. Company Profile
2. Sensation
3. Advertising focus
4. Purpose
5. People
6. Domain, promise & mission
7. Magazine basics
8. Tone-of-voice
9. Content
Saturday, May 26, 12(w)
Sensation App Concept
Sensation App Concept DOMAIN, PROMISE & MISSION
DOMAIN, PROMISE & MISSION
Sensation Partnership Presentation
1.MAGAZINE DOMAIN:
INSIDE
2.MAGAZINE PROMISE:
SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR ELECTRONIC DANCE
3.MAGAZINE MISSION:
SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.
1. Company Profile
2. Sensation
3. Advertising focus
4. Purpose
5. People
6. Domain, promise & mission
7. Magazine basics
8. Tone-of-voice
9. Content
Saturday, May 26, 12(w)
DOMAIN, PROMISE & MISSION
DOMAIN, PROMISE & MISSION
Sensation Partnership Presentation
1.MAGAZINE DOMAIN:
INSIDE
2.MAGAZINE PROMISE:
SENSATION MAGAZINE IS YOUR CONTACT WITHE THE WORLD BEHIND THE WORLD’S BIGGEST AND MOST SPECTACULAR ELECTRONIC DANCE
3.MAGAZINE MISSION:
SENSATION MAGAZINE ADDS DEPTH TO THE LEGACY AND BROADER EXPERIENCE OF SENSATION. IT OPENS THE DOOR.
1. Company Profile
2. Sensation
3. Advertising focus
4. Purpose
5. People
6. Domain, promise & mission
7. Magazine basics
8. Tone-of-voice
9. Content
Saturday, May 26, 12(w)
Sensation App Concept
Sensation App Concept
PURPOSE
PURPOSE
Sensation Partnership Presentation
• INCREASING THE BOND WITH THE BRAND
• ADDED COMMUNICATION CHANNEL
• INTENSIFYING CONTACT WITH SENSATION BRAND FOR EXISTING FANS
• CREATING NEW CONTENT
• INCREASE SHARING OF EXISTING CONTENT
• INCREASE AUTHORITY
• INCREASE VALUE FOR SENSATION AND PARTNERS
1. Company Profile
2. Sensation
3. Advertising focus
4. Purpose
5. People
6. Domain, promise & mission
7. Magazine basics
8. Tone-of-voice
9. Content
Friday, June 1, 12(w)
Purpose
film cover plaatsen
concept
EVENT SUPPORT
Competitions
switch to app
App Succes Factors
App Succes Factors
App Succes Factors
App Succes Factors
App Succes Factors
AMSTERDAM