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Alan Rosenblatt's presentation on Reverse Advocacy from Social Media for Staffers event on Monitoring Social Media.
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The Power of Online Conversation and
Best Practices for Monitoring and Fostering It
Alan Rosenblatt, Ph.D.Associate Director of Online Advocacy
Center for American Progress Action [email protected]
202.481.8193
Where the Fish Are 2009
• Facebook– 42 million US users as of Jan 2009 (up 58.9%
from June 2009)– 7 million 35-54 yrs (up 276%)– 1 million 55+ (up 194%)– 60% retention rate
• Twitter– 4 million US users as of Feb 2009 (Up 700%
from last year)– March set record for growth– Oprah boosted it another 24% in April– 40% retention rate
Reverse Advocacy
• Advocacy: Constituents send messages to Congress– Email– Phones– Visits/Townhalls
• Reverse Advocacy: Congress seeks out, monitors, and engages constituents– Social Web– Blogs– Other websites
Tools for Monitoring
• Facebook–How Big is Your Audience?
http://Facebook.com/ads –What Keywords are People Using?
http://www.facebook.com/lexicon/–Profile Search (city, schools, age,
companies, etc.) http://www.facebook.com/advanced.php
Tools for Monitoring
• Twitter–Search (Hashtags, Keywords, Users, etc.)
• http://search.twitter.com/• http://hashtags.org• http://twitterfall.com
–Management Tools• http://TweetDeck.com• http://HootSuite.com
Seed and Feed
• Find conversations• Seed them with your ideas• Feed them with your participation
Making it Easier
• Permanent Citations for Legislation, etc.–Paragraph level, date/time stamped
permalinks–Map to issues–Aggregate conversations–http://citability.org
The Power of Online Conversation and
Best Practices for Monitoring and Fostering It
Alan Rosenblatt, Ph.D.Associate Director of Online Advocacy
Center for American Progress Action [email protected]
202.481.8193
