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My second day in newspapers…
(Of course, we did win a Pulitzer Prize.)
25 years later…
The Trayvon Martin Shooting
The Trayvon Martin
Shooting
The Trayvon Martin Shooting
THE BREAKING NEWS PLAYBOOK
The Breaking News Playbook
SOCIAL MEDIA IS FIRST…
The Breaking News Playbook
…BUT YOU NEED SOMEWHERE TO SEND ’EM
The Breaking News Playbook
ON A BIG STORY,
CONSIDER A LIVE BLOG
The Breaking News Playbook
AGGREGATE & RETWEET
The Breaking News Playbook
NOW, BREATHE
The Breaking News Playbook
ARE YOU USING YOUR LIMITED RESOURCES WISELY?
The Breaking News Playbook
ARE THERE PUBLIC RECORDS THAT COULD HELP?
The Breaking News Playbook
ARE THERE PEOPLE STORIES TO TELL?
NOW LET’S PUT THE PLAYBOOK
INTO ACTION
Day 1:
SALON SHOOTING
Day 2:
SALON SHOOTING
SEO IS IMPORTANT
SEO IS IMPORTANT
“In addition to writing for eternity, today’s writers must also write for
Google.” —Jonathan Rick, Levick Strategic Communications
SEO IS IMPORTANT
Algorithms don’t get puns.
SEO IS IMPORTANT
Good SEO = Google Juice
SEO IS IMPORTANT
Good SEO = Google Juice
SEO IS IMPORTANT
Don’t be vague in SEO titles and descriptions.
TIME: “Beach Force One”
VF: “The Woman Who Knew Too Much”
SEO IS IMPORTANT
Blend creativity with SEO punch.
Gawker: “What Everyone Is Too Polite To Say About Steve Jobs”
SEO IS IMPORTANT
SEO Title, SEO Description and
SEO Keywords
work together to deliver high Google rank.
SEO IS IMPORTANT
Which is better?
SEO IS IMPORTANT
Which is better?
SEO IS IMPORTANT
Your best friend:
SEO IS IMPORTANT
Which is better?
NAKED
or
NUDE
SEO IS IMPORTANT
Which is better?
SEO IS IMPORTANT
Which is better?
PICTURES
or
PHOTOS
SEO IS IMPORTANT
Which is better?
SEO IS IMPORTANT
Which is better?
MURDER
or
HOMICIDE
SEO IS IMPORTANT
Which is better?
SEO IS IMPORTANT
Your turn:
SEO IS IMPORTANT
What the Sentinel did
SEO IS IMPORTANT
The results
