Sport and the media.

Aims:

To understand the different roles of the media.

To know the positive and negative effects of the media upon sport.

To understand the role of the media within today’s sporting society.

THE DIFFERENT FORMS OF MEDIA

TV RADIO NEWSPAPERS INTERNET MAGAZINES DOCUMENTARIES

Explain this relationship.

SPORTS/EVENT SPONSOR

MEDIA

THE ROLES OF THE MEDIA I - - - - M.

E –T - - - AIN.

E – U – A – T -.

AD - - R - - -E.

THE ROLES OF THE MEDIA INFORM.

ENTERTAINMENT.

EDUCATE.

ADVERTISE.

HOW DOES THE MEDIA ACHIEVE OR FULFILL EACH ONE?

INFLUENCE?Positive

Negative

ETHICAL PROBLEMS CORRUPTION.

CHEATING.

VIOLENCE.

DRUG ABUSE.

1800 2000

THE MEDIA CAN

Shatter stereotypes. Produce positive role

models. Bring sport to millions. Show minority sports. Inspire participation. Identify deviance. Create millionairres. Produce money for grass

roots development.

BUT!!!

HOT TIPS!!KNOW…

Know the relationship between sport, media and sponsorship.

The roles of the media.

Examples of each role.

The +/- effects of media upon sport.

Key questions.Why is media coverage of sport still

male dominated?Why has media coverage of female

sport increased over the recent years?How does the media affect mass

participation.How does the media affect excellence?

Each question is worth 4 marks.