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Olivier de Montchenu, MD at Euronews, presents how a world news app can benefit hoteliers through NetTV on Philips MediaSuite. Presented on Sept 22, 2011 during the Philips 2011 Partner Seminar at the Renaissance Amsterdam Hotel.
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Philips Seminar/ Amsterdam sept 22 , 2011
Inside euronewsa multicultural team
languages spoken within euronews
a total of employees
different nationalities
a newsroom composed
of journalists
multiple language services
more
euronews broadcasts simultaneously 11 servicesEnglish Russian German Italian
French Spanish Portuguese Ukrainian
Arabic Turkish Persian
How to change the language service?IP SYSTEMS AND FREE-TO-AIR audio can be changed with the remote control
PAY DIGITAL CABLE OR SATELLITE ask your local pay TV providers
ANALOGUE SYSTEM one audio only per channel that can be changed at the head end by the hotel management
pick-up the ones you want according to the profile of your guests
• via cable, digital satellite, IPTV and terrestrial windows • 350 million households in 155 countries • #1 news channel in Europe/Middle-East/Africa
Worldwide coverage
Source: inTV distribution Q3 2010 / Q1 2010 for CNN & Sky News – Q2 2011 for euronews
Million households in EMEA
euronews
CNN Int
BBC WN
France 24
Sky News
256
198
126
89
125
Number 1 in Europe, Middle-east & Africa
euronews is available free-to-air
Astra 1L tp 91 Hot Bird 6 tp 94 Turksat 3A Eurobird 1
Arabsat Badr-4 Nilesat 101 Asiasat 5
• 6.7 million daily viewers in 43 European countries• Three times bigger than CNN International
Audience leaderNumber 1 in Europe
3 618
2 014
1 197
3 073
Cable & Satellite Terrestrial
viewers profile
Mostly male audience
aged 47
well-educated
Successful
in their career
Curious, extroverted and
open to other cultures
frequent
business travellers
Opinion leaders
and
decision makers
A programme line-up fitting hotel guests needs
Newscast every 15 minutes from
06:00 to 10:00 CET
every 30 minutes the rest of the day
Short format programmes
In the viewer’s languageHour + 30’ programme
news
sport
no commentweather
ad break
Hour
sport
news
marketsbusiness
ad break
AM
Consumption trends are changingnews on demand – at home, at work and on the move
allowing the affluent and time-poor community to the right content on the right platform at the right time
euronews fits the digital world:- short format - multilingual
360
work
On the move
home
TVCable, satellite, terrestrial, IPTV,Smart TV
MobileLive streaming, mobile website & applications While travelling
1.5m hotel rooms, on board airlines, airports & train stations
OnlineWebsite, live streaming, Video on Demand, interactive services, social media
video-on-demand: euronews, YouTube and Dailymotion. 3.2 million monthly viewslive streaming: Real, Livestation
Facebook fan page and twitter updates
euronews.net: 5,800 videos and 310,000 articles available anytime & Live streaming
We have changed our content distributionproviding content on all digital platforms
ONLINEm.euronews.net, no comment iPhone application and Live on 26 mobile networks
MOBILEVIDEO
SOCIAL MEDIA SMART TV
more mobile networks on the movenew media
Smart TV
123 million connected TV sets by 2014
100% of the market by 2016
Source : (1) Display Search (2) estimation GFK
the future of TV
News at any time in the viewer’s languageavailable worldwide
euronews app for Philips Net TVavailable on Mediasuite
euronews’ app on Smart TV platforms
About 2.5 million page views since beginning of the year
An average of 3 to 4 pages or videos per visit
News driven:
80% of videos streamed are news
Following major news events (Japan Tsunami), March ‘11 had 3 times more unique browsers than average
53% of traffic in English language
Traffic from 99 countries worldwide (Aug ‘11)
Top 5 countries are Germany, UK, Netherlands, and France.
Brazil is 13th, Turkey 16th and Japan 23rd.
On Philips Net TV, Germany is #1 followed by Russia and the Netherlands 0
20
40
60
80
100
120
140
160
180
6 8 10 12 14 16 18 20 22 0 2 4
average
CET
Unique browsers per hour (index 100 av. day)
Source : Comscore Digital Analytix
consumer behaviour
Thank you