NFC, LBS and Smart Screens in Transport

cochrane.org.uk

COCHRANE a s s o c i a t e s

ca-global.org

Peter Cochrane

Smart

s

LBS

NFC

Sunday, 22 September 13

NearFieldCommunication

LocationBasedServices

A wider perspective of...

and Screens


hy he uss


We are cutting all the wires...

Always On-LineMobilityB Y O D

ContactlessThe Cloud

Big DataModeling

DispersionIndustr y 2.0


Everyone,Everything, is gettingconnected & networked


... vital componentsin a wideragenda toachieve asustainablefuture for mankind,machine-kind, lifeand industry...



Where are individuals, machines, components,materials & energy use ?




What are they doing ?Where are they ?




What are they doing ?Where are they ?

How do we minimize waste ?


Printing and programming materials is about to change industry and supply...

...the way we live, learn,educate, design, modeltest, build, deliver and distribute...everything...


The internet will not scale,but ‘The Cloud’ will !


The Cloud

IS NOT


The Cloud

singular but plural

IS NOT


The Cloud

singular but plural

solid but vacuous

IS NOT


The Cloud

singular but plural

solid but vacuous

fixed but mobile

IS NOT


The Cloud

singular but plural

solid but vacuous

fixed but mobile

permanent but transient

IS NOT


The Cloud

Can be


The Cloud

Can beCorporate

Commercial

Government

Personal


The Cloud

Can beCorporate

Commercial

Government

Personal

Global

Local

People

Things


The Cloud

Can beCorporate

Commercial

Government

Personal

Global

Local

People

Things

Open

Closed

Visible

Invisible


Clouds can be anywhere and any size !


1mm 1m 1km1um

50kHz

50MHz

50GHzRFID

wifi Mobile

FMRFID

WLAN

Chip to Chip

On Chip

xλ


1mm 1m 1km1um

50kHz

50MHz

50GHzRFID

wifi Mobile

FMRFID

WLAN

Chip to Chip

On Chip

xλ

Radiat

ion


1mm 1m 1km1um

50kHz

50MHz

50GHzRFID

wifi Mobile

FMRFID

WLAN

Chip to Chip

On Chip

xλ

Radiat

ion

Reacti

ve


1mm 1m 1km1um

50kHz

50MHz

50GHzRFID

wifi Mobile

FMRFID

WLAN

Chip to Chip

On Chip

xλ

Radiat

ion

Reacti

ve

MacroClouds


1mm 1m 1km1um

50kHz

50MHz

50GHzRFID

wifi Mobile

FMRFID

WLAN

Chip to Chip

On Chip

xλ

Radiat

ion

Reacti

ve

MacroClouds

MicroClouds


Challenging perceptions: There has to be much much more to NFC than this...


EPOS - a key limiter to sales

throughput


How manydo youhave ?


How manydo youneed ?



0 !!Sunday, 22 September 13


Manage my

money

health

points

miles

life0 !!



Manage my

money

health

points

miles

life0 !!


What about security ?


What about security ?

Almostanything is better than p l a s t i c ! !


Exploit the new degrees o f freedom onoffer and do more things differently


Exploit the new degrees o f freedom onoffer and do more things differently

Multi-layer defensesare key...

biometric,behav io r,

location, PIN and variability


TaggingTrackingMonitoring

Where are the people, things

resources ?

What are they doing ?

Availability, ETA,condition ?


On a human scale


Who is available ?What do they do ?Who do they know ?What do the bring to the table?

On a human scale


Moving on from dumb, blind, unwanted & irritating advertising......using all push and no pull...


To intelligent, discerning,and really useful offers of help, assistance, services...



You have been on the go since 06.30...but your favorite

coffee is only 50m away...





Your flight to Washington has just been delayed but

we have a hotel room available @ $60 for the

afternoon...





A new job opportunity

within 5km...



afternoon...





A new job opportunity

within 5km...



afternoon...

Friends and colleagues in the area with

availability....


Dumb screens and even dumber content for the masses...


Dumb screens and even dumber content for the masses...

Smart screens that are ‘me specific’ intelligent with relevant content ...


Screens of all shapes & sizes, fixed & mobile,in every public and private space...



proximity triggered and interactive...




...by touch, voice and

device





device . . .with info tai lored to our specificneeds...





device . . .with info tai lored to our specificneeds...

. . . t h e y will also become a displayservice !!


Like security... don’t even think about DIY !!


Like security... don’t even think about DIY !!

This is a highly specialized area generally way beyond most companies and organizations


The end game is all about...


The end game is all about...

...and it should be guarded above all else...


COCHRANE a s s o c i a t e s

cochrane.org.uk

ca-global.org

Thank You !


News & Politics

NFC, LBS and Smart Screens in Transport