Nathan Giannini: What to do when your audience is (literally) dying

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    05-Apr-2017

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Nathan Giannini Yahoo!

Nathan GianniniYahoo!What to do when your audience is (literally) dying

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Yahoo!#5 website

Aol#59 website

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Theyre actually dyingShrinking audienceNew ways of finding contentEmail on phone

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Treated social media like the homepageSocial mediaPrioritized quantity over qualityNo unique voiceHad the same strategy for every platform

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Were (slowly) making changes!What are we doing now?

We have teams for each platform!Were hiring!

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Its an ocean liner, not a speed boat

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