Nathan Giannini: What to do when your audience is (literally) dying

  • Published on
    05-Apr-2017

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<p>Nathan Giannini Yahoo!</p> <p>Nathan GianniniYahoo!What to do when your audience is (literally) dying</p> <p>#</p> <p>Yahoo!#5 website</p> <p>Aol#59 website</p> <p>#</p> <p>Theyre actually dyingShrinking audienceNew ways of finding contentEmail on phone</p> <p>#</p> <p>Treated social media like the homepageSocial mediaPrioritized quantity over qualityNo unique voiceHad the same strategy for every platform</p> <p>#</p> <p>Were (slowly) making changes!What are we doing now?</p> <p>We have teams for each platform!Were hiring!</p> <p>#</p> <p>Its an ocean liner, not a speed boat</p> <p>#</p> <p>#</p>

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