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Nathan GianniniYahoo!

What to do when your audience is (literally) dying

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Yahoo!#5 website

Aol#59 website

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They’re actually dying

Shrinking audience

New ways of finding content

Email on phone

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Treated social media like the homepage

Social media

Prioritized quantity over quality

No unique voice

Had the same strategy for every platform

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We’re (slowly) making changes!

What are we doing now?

We have teams for each platform!

We’re hiring!

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It’s an ocean liner, not a speed boat

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