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My Corporate mediaHow to make media, which will infect
a stuff
Denis MisyulyaAnna EfremenkoOBKgroup NEWS+375297732716
Over 5 years:
• Вusiness-to-Personаl• Business-to-Business• Business-to-Customer• Media-to-Bussiness
Сlassification
Who is who?
Вusiness-to-PersonаlBusiness-to-BusinessBusiness-to-CustomerMedia-to-Bussiness
Tags
1 time per month, with a sponsorship money, for self-advertisement, А4 и А3, color, free distribution, modern design, our editorial stuff, on the theory of loss-making (work) as a marketing tool, specific topics for a wide range of consumers, TREND 2013-14
Evolution of corporate media, where I am the editor
To change media for survival
yesterdaytoday
Edition etc.
• 5.000• Belarus, Russia, Ukraine• 24 pages A3• color
1 vs.7
• 2 journalists• 2 style-editors• photographer• designer• editor-in-chief
Today our stuff includes:
How did we change our office?
- Everybody wants to work with us and to see yourself in the newspaper
- It’s a pleasure to give our newspaper to partners. And of course it’s a new opportunity to call them
- 50% of our newspapers sends to our potential customer
- 100% of our stuff work for word of mouth
- NEWS OBKgroup had became a corporate media which infected a stuff
What is today?
Today all 300 people from OBK office helps me to create a new issue of corporate media!
Thank everybody.
Denis MisyulyaAnna EfremenkoOBKgroup NEWS+375297732716