Moonzajer the traingular discussion , reports, articles & research papers

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International Recovery Platform

CLICK TO EDIT MASTER TITLE STYLEWriting for publicity or earnings?

Malik Faisal MoonzajerIDRC-SDPI Fellow1st March 2013



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KEY ISSUES

Issue 1: Introduction

Issue 3: Reports(News), Articles & Research papers

Issue 2: What are you writing for?

Issue 4: Writing for publicity or earning?

Issue 5: Targeting the big fish

Issue 6: Creating the need

Issue 7 :Questions?



A Tool for Building Back better 3

Issue 1: Introduction • Afghan Journalists’ Committee(2011-Now)• International Media Support(2010-2012)• Help The Afghan Children (HTAC)(2011-2012)• Journalism in Crisis Coalition(2010-2012)• Nai Supporting Afghanistan Open Media(2009-2011)• Radio Rabia Balkhi (2008-2009)• Jahan Now, Bayan Naw newspapers(2005-2006)• German Agro Action ( 2004-2005)• Ayna International TV (2003-2004)

• 53 articles during last year, for the different media outlets eg;• International News Safety institute (USA)• International media support (Denmark) • Express tribune (Pakistan) • International Youth Peace Fest (India) • Wave Magazine(Europe)• World News Vine ( Nigeria) • Journalism In crisis coalition (New Zealand)




Featured in

• Afghan Journalists’ Safety Committee• European Online Journalism Community• Freidrich Ebert Stiftung• Express Tribune• The News• ARY TV• Article base• International media ethics • Pakistan press foundation• Altai peace consulting • Associate News• Development network • Radio Holland • Global voice • Yadgar Newspaper




Reports(News), Articles & Research papers

What is news?When a dog bites a man that is not news, but when a man bites a dog that is news.

“Charles Anderson Dana, American journalist, 1819-1897”

Journalism is often simply the industrialization of gossip.

Andrew Marr, British journalist, b. 1959

NEWS= North , East , West , South





Report A report is any informational work made with the specific intention of relaying information or recounting certain events in a widely presentable form.





Article: is a piece of written paper , that contains information about something

Article writing is an easy way to promote your products or services without spending a dime.





Research Paper

Research is the investigation of a particular topic using a variety of reliable, scholarly resources. The three major goals of research are establishing facts, analyzing information, and reaching new conclusions. The three main acts of doing research are searching for, reviewing, and evaluating information.

Learning what research is not may help you fully grasp the concept. Randomly selecting books from the library is not research, nor is surfing the Internet. On the contrary, research requires organization, resourcefulness, reflection, synthesis, and above all, time.




What are you writing for?




What are you writing for?

• Publicity • Earnings• Knowledge • Auto author • Background • Opportunities• Expert • Investment • Responsibility • Enjoy • Survival




Writing for publicity or earning?

If you are not writing for food, then you have to decide what are you writing for .

1. Earnings2. Publicity

1.Fastclick 2. eBay 3. Mamma 4. Amazon 5. Adsense 6. Click change

How much money can you really earn from writing, specifically from :

Google Adsense

Let’s look at some FACTS !




Top Adsense Earners – 10 Sites That Earn In Millions

1- MashableMashable is one of the largest independent news source dedicated to covering digital culture, social media and technology.

Founder: Pete CashMoreAdsense Earning – $600,000 per MonthLaunched – 2005Monthly Page Views – 25 million





2- Weblogs“Weblogs, Inc. is a blog network of about 90 blogs, covering a variety of subjects, from computers and gaming to the likes of food and independent film. It was bought by AOL in 2005 for $25 million.

Founders: Brian Alvey and Jason CalacanisAdsense Earning – $190,000 Per MonthLaunched – 2003Monthly Page Views – 25 million





3- Digital PointDigital Point is one of the most popular discussion forums on the web related to search engines, including optimization, marketing, tools and other technical aspects.

Founder: Shawn HoganAdsense Earning – $500,000 / monthLaunched – 1995 (under the name Data Point Solutions)




Top Adsense Earners – 10 Sites That Earn In Millions4- Techcrunch

This technology blog was started by blogger Michael Arrington. The site specialises in information for startups and technology. High quality audience from around the world have made him one of the most influential bloggers in the world. in 2010 AOL bought it over for $30 million.

Founder: Michael ArringtonAdsense Earning – $240,000 Per monthLaunched – 2005





5- DiggDigg is a place for people to discover and share content from anywhere on the web. The famous social news website was started by Kevin Rose. it is valued at over $31 Million.

Founder: Kevin RoseAdsense Earning – $250,000 per monthLaunched – 2004Daily Visits – 1 Million Visitors a day





6- Perez Hilton Perez Hilton was started by Mario Lavandeira who has earned a name for offering celebrity news and juicy gossips. He writes 25-30 post everyday. Blogging has made him a celebrity and he regularly gets featured on talk shows and events.

Founder: Mario LavandeiraAdsense Earning – $200,000 per monthLaunched – 2005Daily Visits – 1 Million Visitors a day





7- Shoe MoneyShoe money is a blog that teaches people how to make money on the Internet. The blog was started by Jeremy Shoemaker. He became famous receiving a check for $130,000 (one-month earnings from Google Adsense) a few years ago.

Founder: Jeremy ShoemakerAdsense Earning – US$140,000 per monthLaunched – 2003





8- Tweet memeTweetmeme was a website that tracks conversations, stories and trends on one of the biggest social networking websites, twitter. The famous Retweet button found on nearly a million blogs. It was one of the fastest growing sites and rose to a global rank of 300 in just one year.

Founder: Nick HalsteadAdsense Earning – $225,000 / MonthLaunched – 2008





9- Plenty of fishPlenty of Fish was started by Canadian internet entrepreneur Markus Friend and his girlfriend. In 2003 soon after starting his site, he was only making $40 a day from Adsense.

Founder: Markus FriendAdsense Earning – US$300,000 per monthLaunched – 2003





10- Clickindia.com Pankaj Agarwal founded Clickindia 6 years ago and it zoomed up with classified ads posted by people all over India in Alexa top 1k list.

Founder: Pankaj AgarwalAdsense Earning – $85,000/ monthLaunched – 2007




More empirical- Alexa.com Google.com According to Net craft: 182 million websites, 156 Min starts of 2012. Only

10.5 million Hosted on Google own server. Google Adsense 9.71 Billion dollar 2011(28 of total revenue )




More empirical- Alexa.com WWW.SDPI.ORG

SDPI 16 years old domain, hosted in COMSATS (Commission on science and technology data center), most popular in Pakistan, worthOf 2518.5 USD “Websiteoutlook”




More empirical- AfghanJC.com




More empirical- AfghanJC.com




Most paid keywords- very competitive and hard

Insurance : $54.91 per clickLoans : $44.28 per clickMortgage: $47.12 per clickAttorney: $47.07 per clickCredit: $36.06 per clickLawyer: $42.51 per clickDonate: $42.02 per clickDegree: $40.61 per clickHosting: $31.91 per clickClaim: $45.51 per clickConference Call : $42.05 Per clickTrading: $33.19 per clickSoftware: $35.29 per clickRecovery: $42.03 per click

transfer : $29.86 per clickGas/elect : $54.62 per clickClasses: $35.04 per clickRehab: $33.59 per clickTreatment: $37.18 per clickCord Blood:$27.80 per click




Rules- Account suspension

1. Invalid Clicks and Impressions2. Prohibited Content--Adult and Gambling3. Drugs, Violence, Crime and Hate4. Generating suspicious clicks5. Publicizing your Google Adsense earnings information.6. Stealing content.7. Generating fake traffic8. Getting multiple Google Adsense accounts9. Modifying the look of Ads10. Read the Adsense Policy- updates




Pakistan top websites




Creating the needs• No one needs you , unless you give them the feeling and create the needs.

• Every is balanced, you just have to break the balance

Volunteering =creating needs




Targeting the big fishWhat are the biggest Media corporations or stations in Pakistan

1. Dunya News2. Dawn3. Geo News4. Express News5. PTV News6. Aaj News7. Waqt News8. ARY News9. Channel 510. Dhoom News

Choose your target and use it as shield to get Publicity




Questions?

Thank you very much

News & Politics

Moonzajer the traingular discussion , reports, articles & research papers