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Mediterranean Trade
PrehistoryIntroduction to Wine Business
Leyla Gilbert
Introduction• Wines importance with the spread and growth of civilisation around the
Mediterranean
• Viticulture and exploration of new lands across the Mediterranean
• Societies and their commerce with population development, agricultural needs and regional trade
Wine’s Voyage
• The emergence from barbarism to sophisticated people
• Where ever new societies rose so did producing wine
• The vine added prosperity to a culture through trading a valuable commodity
http://www.zindamagazine.com/ThisWeek/10.31.08/pix/wine_makers.jpg
The Importance of Wine
• Building trade relationships with other societies
• Trading of metals, grain, dyes and other commodities
• Spiritual ceremonies
• Medicinal uses
• Non perishable drink
http://www.worldwidestore.com/Artifacts/33926ab.jpg
Trade
• Mesopotamians introduced wine to Egypt, Babylon and the Persian Kings of Syria
• Phoenicians became the next powerhouse for wine trading, setting up trade posts along Sicily’s coast and other Mediterranean Islands.
• The Greeks came into power around 1300 BC and dominated the industry for hundreds of years, before the Romans
http://www.nicks.com.au/upload/image/image_200711714291010874.jpg
http://blogs.swa-jkt.com/swa/10280/files/2012/02/TIMELINE.png
• 3600 BC Mesopotamia• 3200 BC Egypt• 1000 BC Greece and Rome
http://www.utexas.edu/courses/greeksahoy%21/greek_trade.jpg
Greek Trade Routes
The Spread of Viticulture
• The use of propagation
• Cultivating wild vines
• Expanding empires
http://sailhistory.com/images/stories/greek.jpg
http://www.historytoday.com/sites/default/files/images/HT%20Ancient%20Trade%20Routes_0.png
Roman Empire
Change in Societies with Commerce Growth
• Obtainable goods
• Creation of urban environments
• Structure and laws
http://www.gutenberg.org/files/10484/10484-h/Illus0007.jpg
Influences from Ancient Trade
• Trade routes established
• Wine regions, viticulture and winemaking developed
• Laws, philosophy, medicine and other forms of society founded
http://www.mitchellteachers.net/WorldHistory/AncientRome/Images/RomanDailyLifeTrade&TravelPlacard.jpg
References
Johnson, H. (1989). The Story of Wine. D. P. Dian Taylor. London, Mitchell Beazley, International Limited: 35.
Pellechia, T. (2006). The 8,000-Year-Old Story of the Wine Trade. New York, Thunder's Mouth Press.
Spiliotopoulos, K. (2012). "Greek Wine History." Retrieved 12/08, 2012, from http://www.nestorimports.com/greek-wine-history/.
Unwin, T. (1996). Wine and the Vine. London, Routledge.
Winemakers, G. (2001). "Ancient Greece." Retrieved 30/07/2012, 2012, from http://www.greekwinemakers.com/czone/history/2ancient.shtml.