Media scenario 6 6 14 rev abp majha

Quick Snapshot

Week 15-22’2014

MCCS

ABP MajhaWeek: - 15-22’14

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mara

thi G

EC

Mara

thi N

ew

s

Mara

thi M

ov.

Mara

thi M

usi

c

0

5

10

15

20

25

15

42

0

% Genre Shares

Source : TAMPeriod : Wk 22’14

Vs. Last year genre share up by 31%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

3.1

4.0

Wk 15-22'13 Wk 15-22'14

Source : TAM Period : Wk 15-22’2013 & 2014

ABP Majha ruling the chart with 37% mkt. share

ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%

5%

10%

15%

20%

25%

30%

35%

40% 37%

26%24%

13%

% Mkt. Share

Wk 15-22'14

Source : TAM Period : Wk 15-22’14

ABP Majha the leader in reach


ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

10121416

1413

11

6

Reach in Mn.

4+ CS

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

101214

1211

10

5

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra


% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 45% 41% 34% 43% 37% 37% 38%IBN Lokmat 26% 28% 22% 30% 26% 26% 26% 26%TV9 MAHARASHTRA 17% 6% 8% 13% 10% 13% 13% 13%Z 24 Taas 23% 21% 29% 24% 21% 24% 24% 24%

Top 10 Shows Across Marathi News Genre

Source : TAM Period : Wk 22’14

Date Time From Time To Programme Genre TVT 000s31/05/2014 20:23 20:29 PUNE DINAK-NASHIK DINAK News Bulletin 399

31/05/2014 19:53 20:23 RAJ THACKERAY LIVE Special Telecast 386

31/05/2014 22:21 22:41 10 CHYA BATMYA News Bulletin 321

26/05/2014 16:59 19:53 SHAPTH (NARENDRA MODI) Special Telecast 244

26/05/2014 08:59 09:54 KAUL MARATHI MANACHA News Bulletin 165

29/05/2014 08:48 08:56 NAMASKAR MAHARASTRA News Bulletin 157


31/05/2014 22:59 23:50 ABP MAJHA News Bulletin 151


31/05/2014 21:05 22:18 SINGHASAN Interviews/Portraits/Discussions 143

Thank You

News & Politics

Media scenario 6 6 14 rev abp majha