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Market Research Report : Convenience Store Market in India 2012

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For the complete report, get in touch with us at : [email protected] The market will be boosted by the rising income levels coupled with changing lifestyle, resulting in increased demand for convenience shopping. The report begins with an introduction section, comprising of the description of convenience stores along with the significant focus areas for the development of the domestic convenience store market. The next section provides the global outlook of the convenience store market, mentioning the growth of convenience stores in Japan and the United States. The market overview section begins with the retail industry overview in India, including the market size and growth of the retail sector with distinct share of organized and traditional retail. It also provides a brief idea about the retail supply chain and mentions the ways in which modern retail supply chain is leading to cost reduction. This section also includes the various organized retail formats, providing a brief description and few examples of each format. This is followed by the Convenience store market in India, providing details on the domestic organized convenience store market size in terms of market value and its growth. It also mentions the necessary factors for the success of the convenience stores. Another detailed illustration about the changing shopping trend has been included. Further, the report provides a description of the major segments which attracts consumer spending and their share in the overall retail sector. Food and groceries has always been the most frequently purchased and largest selling segment in the Indian retail sector. The Convenience Store Market in India is part of Netscribes’ Consumer Goods Industry Series reports. The market will be boosted by the rising income levels coupled with changing lifestyle, resulting in increased demand for convenience shopping. The report begins with an introduction section, comprising of the description of convenience stores along with the significant focus areas for the development of the domestic convenience store market. The next section provides the global outlook of the convenience store market, mentioning the growth of convenience stores in Japan and the United States. The market overview section begins with the retail industry overview in India, including the market size and growth of the retail sector with distinct share of organized and traditional retail. It also provides a brief idea about the retail supply chain and mentions the ways in which modern retail supply chain is leading to cost reduction. This section also includes the various organized retail formats, providing a brief description and few examples of each format. This is followed by the Convenience store market in India, providing details on the domestic organized convenience store market size in terms of market value and its growth. It also mentions the necessary factors for the success of the convenience stores. Another

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Page 1: Market Research Report : Convenience Store Market in India 2012

Insert Cover Image using Slide Master ViewDo not distort

Convenience Store Market – India

June 2012

Page 2: Market Research Report : Convenience Store Market in India 2012

2CONVENIENCE STORE MARKET IN INDIA 2012.PPT

SAMPLE

 

Executive Summary

Market

Shopping Trends

Competition

Global convenience store market has been growing rapidly along with the rising income and improving lifestyle 

across the globe

Retail Industry is experiencing aggressive growth and expansion, accounting for ~x% of the country’s GDP

Convenience stores are still an emerging concept in India, accounting for only ~y% of the country's total 

organized retail sector

Drivers:

‐ Rising Income Levels and Consumerism

‐ Ease of Payment via Cards

‐ Changing Demographics and Lifestyle

‐ Growing Acceptance towards FDI in Retail

Drivers & Challenges

Challenges:

‐ Large Geographic Spread and Lack of Logistics 

Support

‐ Regulatory Challenges

‐ Human Resource Constraints

‐ Customer Migration

Company 6Company 3 Company 5Company 2 Company 4Company 1

Major Players

Changing Shopping Trend in India

Consumer Spending – Major Segments

Consumer Demands in Today’s Shopping Trend

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3CONVENIENCE STORE MARKET IN INDIA 2012.PPT

SAMPLE

 •Introduction

•Global Outlook

•Market Overview• Indian Retail Industry

• Convenience Store Market

•Shopping Trends

•Drivers & Challenges

•Real Estate Challenges

•Competition

•Strategic Recommendations

Page 4: Market Research Report : Convenience Store Market in India 2012

4CONVENIENCE STORE MARKET IN INDIA 2012.PPT

SAMPLE …of the major players and rising no. of convenience stores in various countries across the globe

Growth of Convenience Stores in Japan*

Convenience Store – Global Outlook (2/2)

Growth of Convenience Stores in US

0

20,000

40,000

60,000

no. x%

20‐‐e

a3

20‐‐

a2

20‐‐

a1

0

50,000

100,000

150,000

no.b3

20‐‐

y%

20‐‐

b2

20‐‐

b1

Page 5: Market Research Report : Convenience Store Market in India 2012

5CONVENIENCE STORE MARKET IN INDIA 2012.PPT

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Retail market in India is poised for strong growth in the coming years owing to favorable government support

• Indian retail market has experienced high growth over the last decade with a gradual shift towards modern retailing formats Retail market value is expected to be worth INR a2 tr in 20‐‐, growing at a CAGR of x% during 20‐‐ ‐20‐‐

It accounts for y% of the country's GDP and is the second largest employer with z mn people, contributing w% of the total employment

• Due to the government now allowing more FDI relaxations, the retail sector in India is poised for strong growth in the near future

• Low organized retail penetration at r% indicates huge growth potential for this market More than f mn shoppers are expected to shop at organized retail chains by 20‐‐

• Traditional retail sector comprises ~g mn mom‐and‐pop stores/ Kiranas which may gradually turn into convenience stores and mini supermarkets Modern retail supply chain eliminates intermediaries, such as a, b and c, resulting in increased profitability for the producers and cost reduction for the consumers

Market Size and GrowthRetail Market – Overview

Company/Manufacturer

Retail Supply Chain

a cb

d Consumers

0

20

40

60x%

20‐‐e

a2

y2

y1

20‐‐

a1

x2x1

Traditional retailOrganized retail

Page 6: Market Research Report : Convenience Store Market in India 2012

6CONVENIENCE STORE MARKET IN INDIA 2012.PPT

SAMPLE Traditional retail formats such as kirana stores are fast getting replaced...

Retail Market – Organised Formats (1/2)

Retail Formats Description Companies

Supermarkets • Description 1Company 1, Company 2, Company 3, Company 4

Department Stores • Description 2Company 1, Company 2, Company 3, Company 4

Cash and Carry Stores • Description 3

Company 1, Company 2, Company 3

Hypermarkets • Description 4Company 1, Company 2, 

Company 3

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Convenience store market in India to witness strong growth owing to the rising demand for convenience shopping

•Convenient stores in India is still at a nascent stage, 

providing huge untapped market potential for future 

growth Currently, convenient stores market in India is approximately 

equal to INR a1 bn and is expected to  grow at a CAGR of x% 

to reach INR a5 bn in 20‐‐

• Convenient store market represents y% share of the 

total organized retail market in India

• Convenient stores cater to the basic needs of an Indian 

consumer

• They are located in both residential as well as 

commercial markets and often operated in conjunction 

with a service station

• Convenience stores have become the preferred 

shopping destinations for the Indian urban consumers, 

demanding for convenience, quality and service

• Convenience stores in India are z% as efficient as stores 

in the US in terms of display, accessibility of products 

and service

Organized Convenience Store MarketConvenience Stores Market – Overview

Convenience Store Success Factors

Factor 8Factor 4

Factor 7Factor 3

Factor 6Factor 2Success Factors

Factor 1 Factor 5

0

50

100

150

200

250

INR bn

20‐‐e

x% a5

20‐‐e

a4

20‐‐e

a3

20‐‐e

a2

20‐‐

a1

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8CONVENIENCE STORE MARKET IN INDIA 2012.PPTSAMPLE 

Consumer Spending – Major Segments

Consumer Durables

Furniture and Furnishings

Food and Grocery

• Pointers

• Pointers

• Pointers

Electronics

Beauty, Wellness and Pharmacy

Apparel

• Pointers

• Pointers

• Pointers

India Spends on

Indian consumer spends on various items, broadly classified under the following segments:

Page 9: Market Research Report : Convenience Store Market in India 2012

9CONVENIENCE STORE MARKET IN INDIA 2012.PPT

Needs, desires and wants of the Indian consumers contributing to the country’s growing retail sector

Consumer Demands in Today’s Shopping Trend

• Findings

x9%

x8%

x7%x6%

x5%

x4%

x3%

x2%

x1% Segment 9

Segment 8

Segment 7

Segment 6

Segment 5

Segment 4

Segment 3

Segment 2

Segment 1

SAMPLE

 

Page 10: Market Research Report : Convenience Store Market in India 2012

10CONVENIENCE STORE MARKET IN INDIA 2012.PPT

SAMPLE

 Drivers & Challenges – Summary

Drivers

Rising Income Levels and Consumerism

Ease of Payment via Cards

Changing Demographics and Lifestyle

Growing Acceptance towards FDI in Retail

Human Resource Constraints

Challenges

Large Geographic Spread and Lack of Logistics Support

Regulatory Challenges

Customer Migration

Page 11: Market Research Report : Convenience Store Market in India 2012

11CONVENIENCE STORE MARKET IN INDIA 2012.PPT

SAMPLE

 Impact

Rising income and consumption levels will boost the growth of the convenience stores in India

Rising Income Levels and Consumerism

• Finding 1 Sub‐finding 1

• Finding 2 Sub‐finding 2 

• Finding 3

Aggregate Consumption (INR tr) Aggregate Disposable Income (INR tr)

24%

24%

20‐‐e

x2

10%

36%

35%

8%12%

20‐‐

x1

50%

12%6%

7%100%

80%

60%

40%

20%

0%

20‐‐e

x3

3%17%

35%

20%

23%

23%

3%

7%

0%

20%

40%

60%

80%

100%24%

20‐‐e

y2

9%

20‐‐e

y3

15%

34%33%

35%

9%14%

20‐‐

y1

49%

13%

9%

Segment 5

Segment 4

Segment 3

Segment 2

Segment 1

Household Income Brackets(INR ‘000) 

Page 12: Market Research Report : Convenience Store Market in India 2012

12CONVENIENCE STORE MARKET IN INDIA 2012.PPT

SAMPLE

 

‐3,000

‐2,500

‐2,000

‐1,500

‐1,000

‐500

0

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 22,000 24,000 26,000 28,000 30,000 32,000

Net Profit

Revenue

m3

m2

m1

Source:

Size of the Bubble represents Total Assets in USD mn

Company 3Company 2Company 1

Major Private Companies ‐ Summary

Page 13: Market Research Report : Convenience Store Market in India 2012

13CONVENIENCE STORE MARKET IN INDIA 2012.PPT

SAMPLE 

Private: Domestic – Company 1 (1/3)

Key People

Products and Services

Company Information Offices and Centres – India 

w stores – Products 

Product 1, Product 2 and Product 3; Product 4, Product 4, Product 5

Name Designation

Person 1 Director

Person 2 Director

Person 3 Manager

Person 4 Secretary

Corporate Address

xxx

1, z  Road, k , Phase‐ g, New Delhi, 1100ff

India

Tel No. xxxx‐ yyyy

Fax No. ‐

Website www.xxx.in

Year of Incorporation 20‐‐

New Delhi

Head Office

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14CONVENIENCE STORE MARKET IN INDIA 2012.PPT

SAMPLE

 Financial Snapshot Key Ratios

Particulars y‐o‐y change (2010‐09)

2010 2009 2008 2007

Profitability RatiosOperating Margin ‐ ‐ ‐ ‐ ‐

Net Margin ‐ ‐ ‐ ‐ ‐

Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐

Return on Equity ‐ ‐ ‐ ‐ ‐

Return on Capital Employed ‐ ‐ ‐ ‐ ‐

Return on Working Capital ‐ ‐ ‐ ‐ ‐

Return on Assets ‐ ‐ ‐ ‐ ‐

Return on Fixed Assets ‐ ‐ ‐ ‐ ‐

Cost RatiosOperating costs (% of Sales) ‐ ‐ ‐ ‐ ‐

Administration costs (% of Sales)

‐ ‐ ‐ ‐ ‐

Interest costs (% of Sales) ‐ ‐ ‐ ‐ ‐

Liquidity RatiosCurrent Ratio ‐ ‐ ‐ ‐ ‐

Cash Ratio ‐ ‐ ‐ ‐ ‐

Leverage RatiosDebt to Equity Ratio ‐ ‐ ‐ ‐ ‐

Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐

Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐

Efficiency RatiosFixed Asset Turnover ‐ ‐ ‐ ‐ ‐

Asset Turnover ‐ ‐ ‐ ‐ ‐

Current Asset Turnover ‐ ‐ ‐ ‐ ‐

Working Capital Turnover ‐ ‐ ‐ ‐ ‐

Capital Employed Turnover ‐ ‐ ‐ ‐ ‐

Private: Domestic – Company 2(2/3)

Improved Decline

Financial Summary 

• The company incurred a net loss of INR a4 mn in FY 20‐‐, as compared to net loss of INR a3 mn in FY 20‐‐

• The company reported total income of INR b4 mn in FY 20‐‐, registering an increase of x% over FY 20‐‐

• The company earned an operating margin of d% in FY 20‐‐, an increase of f percentage points over FY 20‐‐

• The company reported debt to equity ratio of g in FY 20‐‐, a decrease of c% over FY 20‐‐

Net Profit/LossTotal Income

0

1000

2000

3000

4000

5000

‐3,000

‐2,000

‐1,000

0

INR mn

b4

20‐‐

a3

b3

20‐‐

a2

b2

20‐‐

a1INR mn

20‐‐

a4

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15CONVENIENCE STORE MARKET IN INDIA 2012.PPT

SAMPLE Business Highlights

Private: Domestic – Company 1 (3/3)

Description  News

Overview

• Company 1 is one of the recently established retailers with chain of retail stores under the brand name ‘brand 1’ across India It operates convenience stores called brand 1, compact hypermarket stores called brand 1 Market and hyper market called brand 1 Hyper

• Brand 1stores are one‐stop  shopping destination that supplies the daily necessities at a discounted price They provide wide range of high quality products along with great in‐store experience and service

• brand 1 market offers ~x products across y categories, including segment 1, segment 2, segment 3, segment 4, segment 5 and segment 6

• brand 1 hyper is spread across z sq ft, offering  x new items across categories such as food and groceries and consumer electronics

Expansion Plans

• Comapny has plans of investing INR x1‐x2 bn for securing  g mn sq ft of total retail space in country 1 and employing ~d people by 20‐‐

• On rst Mar 20‐‐, company had launched an brand 1 store in city 1 located at u Market in state 1 It offers low price shopping experience covering an area of more than h sq ft and stocks more than j quality products, including a special segment 5 section

• Brand 1 market stores will house Company 2 with first segment 8 being established in city 2 in state 2, state 3 and state 4

Network• Currently there are t1 brand 1 stores across state 1, state 2, state 3, state 4, state 5, state 6, state 7, state 8, state 9, state 10 and state 11

• There are more than t2 customers visiting the brand 1stores daily

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 Strategic Recommendations

• Strategy 1

• Strategy 3

• Strategy 4

• Strategy 5

Strategic Recommendations

• Strategy 2

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