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Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

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James Jimenez from the COMELEC (http://www.mycomelec.tv) gave this presentation at iBlog: The 8th Philippine Blogging Summit with the intention of creating awareness among bloggers.Also to seek the help of bloggers in creating a blog post reminding about new voters registration, transfer of registration, validation, change of name / correction of entries deadline this October 31, 2012.

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Page 1: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media
Page 2: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

2004 2007 2010

233,137

81,732 153,323

359,296 504,124

589,830

Turnout  

Registered  Voters  

There are an estimated 12.5 million Filipinos abroad

Page 3: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

Recently, the DFA reported 96,968 new applicants since October 2011.

2013 Potential Voters = 686,798

Page 4: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

Geography

Desire Procedures and Requirements

The problems confronting overseas absentee voting in general can be categorized into three. Geography – because we have so few embassies and consulates that it becomes hard for Filipinos to go and register.

Procedures and Requirements also have an impact, esp. on immigrants who are required to fill up affidavits of intent to return. And then, there is DESIRE.

Page 5: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

Or, more accurately, the lack thereof.

Page 6: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

Interest in election related matters peaks during

both the deadline for registration, and the deadline for voting. In between these two crests,

overseas Filipinos need a push to get out of the troughs – the trenches of inaction.

Page 7: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

The geography issue can only be addressed by Congress.

The requirements issue – the Affidavit of Intent To Return – has been brought up with Congress too.

Which leaves only the issue of Desire to participate unmet.

THIS IS US, NOW.

Page 8: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

•  OAV has always been marketed almost exclusively on noble ideas like democracy

•  RESULT? Declining numbers •  We have always complained about the

affidavit of intent to return •  RESULT? Nothing we can use now.

•  We’ve always talked about how easy it is to register

•  RESULT? Declining numbers •  We’ve always appealed to overseas

Filipino’s sense of national duty / duty to family

•  RESULT? Declining numbers.

Page 9: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

facebook  facebook  TWITTER  TWITTER  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  

COMMENT  ON  BLOGS  

TWITTER  SHARE  EXPERIENCES  SHARE  EXPERIENCES  

COMMENT  ON  BLOGS  SHOWBIZ  CHIKA!  COMMENT  ON  BLOGS  SIGN  ONLINE  PETITIONS  

SHOWBIZ  CHIKA!   HECKLE!!!  #@!FIGHT%#@!!!  facebook  facebook  facebook  facebook  facebook   facebook  TWITTER  

TWITTER  TWITTER  TWITTER   TWITTER  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  

SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  

SIGN  ONLINE  PETITIONS  COMMENT  ON  BLOGS   COMMENT  ON  BLOGS  TWITTER  

COMMENT  ON  BLOGS  

SIGN  ONLINE  PETITIONS  

facebook  

SHOWBIZ  CHIKA!  

HECKLE!!!  SHARE  EXPERIENCES  

#@!FIGHT%#@!!!  

In the meantime, outside the box…

COMMENT  ON  BLOGS  SIGN  ONLINE  PETITIONS  

TITTER  

facebook  

facebook  facebook  facebook  facebook  facebook   facebook  TWITTER  TWITTER  TWITTER  TWITTER   TWITTER  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  

SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  

SIGN  ONLINE  PETITIONS  COMMENT  ON  BLOGS   COMMENT  ON  BLOGS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  facebook  SIGN  ONLINE  PETITIONS  

TWITTER  

TWITTER  

SHOWBIZ  CHIKA!   BLOG  

SHARE  EXPERIENCES  

#@!FIGHT%#@!!!  

COMMENT  ON  BLOGS  SHOWBIZ  CHIKA!  COMMENT  ON  BLOGS  SHOWBIZ  CHIKA!  

TWITTER  #@!FIGHT%#@!!!  

TWITTER  SHARE  EXPERIENCES  SHARE  EXPERIENCES  

TWITTER  SHARE  EXPERIENCES  SHARE  EXPERIENCES  

TWITTER  SHARE  EXPERIENCES  SHARE  EXPERIENCES  

TWITTER  SHARE  EXPERIENCES  SHARE  EXPERIENCES  

TWITTER  SHARE  EXPERIENCES  SHARE  EXPERIENCES  

TWITTER  SHARE  EXPERIENCES  SHARE  EXPERIENCES  

TWITTER  SHARE  EXPERIENCES  SHARE  EXPERIENCES  TWITTER  TWITTER  

SIG  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  

COMMENT  ON  BLOGS  

facebook  facebook  TWITTER  TWITTER  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  SIGN  ONLINE  PETITIONS  

COMMENT  ON  BLOGS  

Page 10: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

What’s up with that?

Page 11: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

Increasingly, we find impersonal communication to be less effective than first-hand accounts coming from family, friends, and personal influencers.

This is true in marketing too, btw. *

Page 12: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

There is a need to engage our kababayans overseas in a way that will catch their attention. Not through institutional information campaigns or with just plain old mass media TVCs, but with real people, talking about real issues, and about how they, Filipinos overseas, can keep on being participants in the political landscape of our beloved homeland. We don’t want to tell them to register and vote anymore.

With YOUR help, we hope we can INSPIRE them.

Page 13: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

Tweet about Overseas Absentee Voter registration. You can come up with your tweet. If you need inspiration, come to @COMELECTV to find something to retweet. #iwillVote

One Status Update a day would help boost awareness; and Like the COMELECTV page while you’re at it.

Donate one blog post? Perfect! Need info? We’ll be happy to provide it. Any number of entries you can post about OAV will be appreciated. We’ll tweet about it too!

Page 14: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

Things you can volunteer for:

Translations Organizing voter education sessions

Conducting voter-ed sessions Disseminating voter-ed stuff

Graphics design

h7p://mycomelec.tv/volunteer  

Page 15: Kasali Kayo: Reaching Out to Overseas Filipinos for the 2013 Elections via Social Media

The  Desire  graphic  is  by  ~lervold  on  deviant  art.  hLp://lervold.deviantart.com/art/Desire-­‐of-­‐the-­‐Endless-­‐122367079  

The  Delirium  graphic  is  detail  from  artwork  that  can  be  found  on  hLp://64.19.142.12/forbiddenplanet.co.uk/blog/wp-­‐content/uploads/2011/06/Deliriums-­‐Party-­‐540x796.jpg  

The  Heart  graphic  came  from  ljefe  EK  //  Menudo  for  Your  Soul  hLp://ljefe.wordpress.com/2011/06/06/open-­‐heart-­‐open-­‐hands/