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Creative Economy for Local Community Global Social Economy Forum
Asia Policy Dialogue 2015
Fiki Satari, Tita Larasati Bandung Creative City Forum
Seoul, 4 November 2015
68% are below 40 years of age
Bandung, the capital of West Java Province
Populated by 2,5million people
JAVA ISLAND
JAKARTABANDUNG
Since the colonial era, Bandung has been a destination for leisure, fashion and culinary experience
Home to >50 universities and research centres
Leading in the fields of art, design, architecture next to engineering and business
Creating a new type of “Cultural Industry”
Supported by Creative Industry corridors: conveniently close to Jakarta, surrounded by smaller towns as resources for industrial and natural materials, manufactures, craftsmen, etc.
Based on these facts, the personality of Bandung that determines its creative traits is identified.
Bandung becomes an R&D centre
for creative industries
11
InspiringTrendsetter
lifestyle
Tolerance
Open
Solidarity
Interaksi Modern
Sophisticated
Cosmo
heterogen
Personality
BANDUNG
Avant garde
Creative
Artistic
Cultural
knowledge
Young
Expressive
productive
©BCCF
Interaction
Jakarta
Cilegon
Bogor
Puncak
Cianjur
Bekasi Cikarang Karawang
Purwakarta
Cirebon
Sumedang
Tasik
GarutUjung Berung
Bandung
Lembang
Cimahi Padalarang
Bandung Creative City Forum (BCCF) was formed in 2008 by 45 creative communities in Bandung
BCCF aims “to nurture Creativity that empowers the Economic potentials in order to improve the well-being of local communities, to maintain the Ecosystem, and to value the diversity of our Culture”
The personnel in the team are arranged as bubbles, so they can easily move around and mingle with each other
TRAFFIC MGMT yesy
SIMPUL INST ira
ASSET MANAGE-MENT
SECRETARY
ACCOUNT-ING
TREASURY
CHAIRMAN FIKI SATARI
VICE CHAIRMAN
TEGEP OKTAVIAN-
SYAH
PROGRAM DIRECTOR
GALIH SEDAYU
BOARD OF ADVISORS
LEGAL & IP DIRECTOR RIZKY AWL
RESEARCH & DEVELOP-
MENT common
room riset indie
ADM & FINANCE MANAGER
YESY
GENERAL SECRETARY
TITA LARASATI
MEMBERSHIP
DEPUTY PROGRAM DIRECTOR
adi panuntunCREATIV
E LIBRARY
KAMPUNG KREATIF shinta CREATIVE
BUILDING tb.adi
CREATIVE PARKS
sahabat kota culindra
SIMPUL MANAGE-
MENT yesy
CONTENT ABSORBER
dudi
INTL RELATIONS
tita
MEDIA dudi
COMM-UNITY
RELATIONS man jasad
gadis
BUSINESS wientor
CEN febby Ngadu .ide
DAILY PROGRAM MANAGER
CURATOR PROGRAM COMMITTEE
EVENT & FESTIVA
L panca
TECHNOLOGY saska aji
PUBLIC SPACE aso
BRANDING harry
“bebek” kafin
DATA CENTRE
COMPETITION & AWARD dicky
SOCIAL reza p.
ENVIRONMENT & BUILT
ENVIRONMENT
kandi
PUBLIC DISCUSSI
ON ira
COMMON ROOM
JENDELA IDENGADU
IDE
PEMKOT BDG
PEMPROV JABAR MEDIA
BRITISH COUNCIL
PARTNERS
URBAN ECOLOGY
qq aghistna
(etc)
ADV & POLICY CONTROL
andar manikachmad tardiyanadeddy wahjudi t bachtiar adhi nugraha
SAHABAT WALHI
KEMEN PAREKRA
F
woerjantari tisna sanjayamizan allan de neve fatiadi paham budi dalton gustaff h iskandar
FORUM HIJAU BDG YPBB
GREENERATION.ID
BINCANG EDUKASI IFI
EDUCA-TION
m.Ihsan jae.hon
g
FUND RAISING
EXTERNAL RELATION-
SHIP
MARCOMM Argin hasta
DESIGN PROGRAM
-ING dudi
MEDIA RELATION zulhan
PUBLIC RELATION
TOURISM wientor
PROGRAM SECRETARY
shinta
CONSULTANT
lukman yogie
BCCF has been creating problem solving prototypes for urban issues through social experiments, creative products, programs, and technologies
including prototypes for urban mobility challenge, city forest protection, and campaigns for green open space
to inspire more stakeholders in the city
Since its establishment in 2008, BCCF has been running more than 250 programs and activities that respond to diverse urban issues
Mostly in the form of problem-solving prototypes
GREEN OPEN SPACE
PUBLIC SPACE
HERITAGE SITES & BUILDING
ENTRE-PRENEUR-
SHIP
TRAFFIC, URBAN
MOBILITY
SOCIAL, CULTURE20092009
20102010
20112011
20122012
20132013
HELARFEST
HELARFEST
BDG DEVELOPMENT WATCH AWARD
CREATIVE ENTREPRENEUR NETWORK (CEN) LAUNCH
ESTABLISHMENT OF BCCF
SEMARAK.BDG
YES!CLUB (CEN-IBL)
RekaKota Piknik.BDG Bragakeun Bragaku Ngariung Bandung Resurrection Nyala Merdeka Façade Lighting Gd. Merdeka
TUNZA (UNEP, KLH)Declaration: BAKSIL, World City Forest Forest Walk
WORLD ISLAMIC ECONOMIC FORUM (WIEF): 4th Marketplace
for Creative Arts
MTV EXIT Campaign against human trafficking & exploitation
HELARFEST Lightchestra Ulin.bdg Festival Kampung Kreatif Cikapundung River Cinema SIMPULSPACE#2
BIKE.BDG
MAGZ.BDG LAUNCH
BANDUNG PRIDE
DESIGNACTION.BDG to d.confestival in BERLIN
PLANET WORKSHOP at UNESCO, PARIS
SMART CITY SYMPOSIUM at ANCB, BERLIN
DESIGNACTION.BDG Urban Mobility
REGIA
Expert Opinion Polling Design Thinking Workshop
PechaKuchaNight.BDG Riung Gunung
Angkot Day
Blues Leuweung Forest Dining
Yoga at the foerst AlFresco
Children’s Workshops
CREATIVE KAMPONG FESTIVAL
SIMPUL INSTITUTE LAUNCH
REMIX SUMMIT in LONDON
Y-PLAN.BDG with U.C.Berkeley
ENVIRON-MENT
ART, DESIGN, BUILT ENVT.
DESIGNACTION.BDG Iden[c]ity
Alterritorios - Arte-Polis Artist Residency
Harita Call4Ideas
Innovative Global Urban Development Network Leaders in BELLAGIOSEACCN Kick-Off in CHIANG MAI
WUF-7 in MEDELLIN
Y-PLAN Conference in WASHINGTON, D.C.
GLOBAL CONFERENCE in FONTEVRAUD
INNOVATIVE CITY in NICE
SEACCN MOU in GEORGETOWN, PENANG
SMART CITY NETWORK in AMSTERDAM
Global Social Entrepreneurship Forum in SEOUL
SEACCN - Design Week in CHIANG MAI
CONNECTIVE CITIES in Asia Pacific Week BERLIN
HELARFEST
CREATIVE CITIES CONFERENCE - Indonesian Creative Cities Forum in Bandung
SEACCN - AuthentiCity in CEBU
DESIGNACTION.BDG ConnectiCITY
20082008
2013201520132014 The former chairman of
BCCF (2008-2012) is now the Mayor of Bandung (2013-2018)
who brought a number of BCCF programs to the policy level
SEACCN - Craft Connects! in Chiang Mai
Concept on Social Empowerment Program
Development of policies based on actual community aspirations, adjusted to different characteristics of each (sub-)districts
Sketsa_Kemensos
1
October 07, 2015
BANDUNG MAYOR’S CONCEPT ON SOCIAL EMPOWERMENT PROGRAM
CITY
ECONOMY
SOCIALENVIRON-MENT
social space
society index
city
district
HAPPINESS
voluntarism initiator budgetwork force
densityintensity heterogenus
anonymity
NEW POLICIES THAT EMERGED FROM THE CONCEPT
CREATIVE HUB PER SUB DISTRICT
CITY PARKS WITH DIFFERENT
THEMES
SOFT LOAN FOR START-UPS/ ENTRE-
PRENEURS
DEVELOPMENT & REGIONAL
EMPOWERMENT INNOVATION PROGRAM
ETC.
Based on the experience, BCCF identified the three main potentials of Bandung: People, Place, Ideas, that shape the creative traits of Bandung
The main task of BCCF is now to maintain this ecosystem through the intersections: • Built environment • Active communities • Social innovation
With the keywords: • Social & Cultural
Capital • Urban Acupuncture • Design Thinking
BCCF formulated a strategy, focusing on human resource, to create Creative Citizens that will gradually shape a “Creative City”
BCCF = a hub for creative communities where creativity is often practiced professionally, thus exclusively, and has limited human resource
KARANG TARUNA = a formal youth social organisation where youth becomes the spearhead of economy activities through social movement at district level
An integration of BCCF and KARANG TARUNA
creates a creativity-based social economy
that fits the potential demography of Bandung and becomes the solution
for urban problems
Equality of economy growth and
infrastructure development at the
grassroots level
Social dynamics occur due to the
acceleration of Bandung City development
A huge potential: 68% population of
Bandung City is youth (<40yo)
SOCIAL
YOUTH
REGION-BASED
creativity practiced
professionally by limited human
resource
balanced economic activities
that ensure sustainability
social economy driven
by creativity
SOCIAL ECONOMY
CREATIVITY ECONOMY
A SOCIAL ECONOMY MODEL INITIATED BY COMMUNITIES IN BANDUNG
People, Place, Ideas as the main potentials
| Strategy:
Urban Acupuncture Scale Design Thinking Method
| Involving all stakeholders:
the quadruple helix A B C G
| 3C Steps: Connect
Collaborate Commerce
A B
C G
C C C
ACADEMICS BUSINESS SECTOR
COMMUNITY GOVERNMENT
CONNECT COLLABORATE COMMERCE
A FORMULA FOR ALL PROGRAMS
Linggawastu Creating Liveable Kampung + Local
Leaders
Mapping & Identification |
Connect Advocacy & match-making
with relevant creative communities
| Collaborate
Workshop, training, etc. |
Commerce Exposure (festival,
publication, exhibition, etc.) |
Sustainable Programs
A B
C G
C C C
Indust
rial Desi
gn ITB
Bank sp
onsors
hip
Sabilulungan garbage bank
Regional craft agency
mapping
craftin
g skills
produc
t devel
opment
,
entrep
reneur
ship, e
tc.
access
to mark
et
Koperasi Batik Dago Pojok
Women & Entrepreneurship
Mapping & Identification |
Connect Observing needs and
potentials of local women |
Collaborate Workshop, training, etc.
| Commerce
Forming a co-operation and a local shop, expo, etc.
| Infrastructure improvement
A B
C G
C C C
Textile
craft &
fashio
n ITB
Sponsor
ship
Dago Pojok women,
Batik Fractal community
Municipal government
mapping
craftin
g skills
produc
t devel
opment
,
entrep
reneur
ship, e
tc.
co-ope
ration,
local s
hop, et
c.
YOUTH EMPOWERMENT
Mapping of stakeholders & identification of challenges and
opportunities |
Connect Connecting all relevant parties
| Collaborate
Training, workshop, pilot project, etc.
| Commerce
Promotion, marketing, etc. |
Designing Sustainable Program, based on regional
potentials
A B
C G
C C C
Knowled
ge Shar
ing
Apprent
iceshi
p
Entrepre
neursh
ip
Karang Taruna
Policy on Work Force
identif
ication
of reg
ional p
otentia
ls and
charac
teristic
s,
connec
ting all
stakeh
olders
releva
nt
to regi
onal ne
eds/ re
quirem
ents
worksho
p, pilot
projec
t,
trainin
g, etc.
promotio
n,mark
eting,
exhibit
ion, et
c.
KARTA Program Distribution Center
kesejahteraan tidak merata |
Connect Connecting requests &
demands of private sectors and KARTA
| Collaborate
MoU complemented by appropriate technology for
distribution system |
Commerce Marketing act
| Designing Sustainable Program,
based on (Sub-)Regional Potentials
A B
C G
C C C
Studen
t appr
entice
ship,
R&D startin
g from
busin
ess pla
n
to mark
eting s
trategy
Program
suppo
rt
Busines
s guid
ing
and pro
duct su
pply
Karang Taruna as a marketing unit
(direct marketing, personal selling)
Trading policy on private sectors
that involves KARTA
connec
ting req
uests &
demand
s of pr
ivate s
ectors
and KARTA
, based
on reg
ional p
otentia
ls
MoU co
mplement
ed by
approp
riate
techno
logy fo
r distri
bution
syste
m
marketin
g act
Bobotoh Peduli Asap Crowdfunding for disaster relief
Two significant occasions occur simultaneously at the national
emergency level: smoke hazard and Presidential Cup
| Connect
Connecting the two events with the positive euphoria of PERSIB (the
winning team from Bandung) and its fans club
| Collaborate
Arranging crowdfunding offline and online platforms
| Commerce
Publishing contents and activating the campaign. Managed to collect
more than IDR 500mill (USD 37,000) in 4 days
| Similar fundraising method can be
applied to other cases. The huge mass of soccer fans can be driven to build
empathy for such emergency campaign
A B
C G
C C C
fundra
ising b
y stud
ents
kitabis
a.com
, a tele
communi
cation
provid
er, arr
anged
a fundr
aising
through
SMS blastin
g
Karang Taruna
and PERSIB fans club as hosts
provincial government gives policy support
for social fundraising by the city
buildin
g empat
hy from
positi
ve eup
horia o
f a hug
e mass
govern
ment, so
cial or
ganisa
tion,
communi
ties, bu
siness
secto
r
digital
-based
crowdfu
nding
campai
gn act
ivation
FOOTPRINTS to sustain the programs
and the spirit of collaboration and
networking
All BCCF programs should leave at least one of these footprints: • Economic - well-being
improvement of local people and communities
• Social cultural - gained confidence and pride of local people and communities
• Environmental - urban interventions in the form of semi/ permanent artefacts
Outcome & Impact • Improved infrastructures • Entrepreneurial
communities • Connectedness among
stakeholders • Self-sustaining citizens
Measuring tools • Discovery of appropriate
methods • Research & publications • Duplication of programs
in different locations/ conditions
Significant Success Factors • Local initiators/ local
leaders • Recognition of local
needs, potentials, characteristics
• Consensus of local communities
• Clear, agreed targets within a certain length of time
• Appropriate communication strategy
• Consistency
We determine to contribute to the global social economy
especially within the contexts of a developing country, from civic society view points,
by keep evaluating and developing the models and practices that are relevant to each region
THANK YOU [email protected] | @BCCF_bdg