Going mobileProducing and sharing content for mobile

audiences on a variety of channels

Joshua Roth • Gretchen Macchiarella

Breaking it down

- 15% of Americans have smart phone

- 37% get news from the device

Source: Pew Research Center for the People and the Press, 2008

Breaking it down

19% of adults access Internet on typical day with cell/smartphone

53% of those between the ages of 18 and 29 have used the Internet on a handheld device

32% Americans have gone online with mobile device to check email, access the Internet for information or send IMs Dec.

2007Apr. 2009

0%

5%

10%

15%

20%

25%

30%

35%

% Americans used Internet on mobile

device

% Ameri-cans used Internet on mobile device

Source: Pew Internet & American Life Project

Capture the audience

Finding apps

Android up and coming

At least 10,000 applications available on platform today

Over half of Android and iPhone users spend more than 30 minutes per day using apps

Source: AndroLib, techcrunch.com, Admob

Mobile options

Mobile options

Social media stats

YouTube: 100 million monthly viewers in March 2009

Facebook: 100 million to 200 million users in 8 months

Twitter: As of April, had 7 million unique monthly visitorsAt this pace, it’ll have

nearly 100 million visitors in April 2010Source:April 17th, 2009 | by Stan Schroeder mashable.com

Demise of e-mailSocial networking now has more reach than e-mail worldwide.

Source: July 20th, 2009 | by Adam Ostrow, Mashable.com

Mobilesocial media

August 17th, 2009 | by Ben Parr, mashable.com

Feb. 2009 Sept. 20090

10

20

30

40

50

60

70

Facebook mobile users in millions

Mobile social media

iPhone poised to become leading camera on flickr

August 17th, 2009 | by Ben Parr, mashable.com

More resourceshttp://www.w3.org/20

07/02/mwbp_flip_cards.html

http://www.ojr.org/ojr/people/robert/200907/1765/

http://mashable.com/2009/07/20/twitter-new-users/

Source: W3.org