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Generations
Generations Defined
1926–1944 1945–1962 1963–1980 1981–2002
Silent Generation Boomers Generation X Generation@
Silent Generation
Born 1925-1945
Key Events Did not serve in the war. Matured in 1950s. Cold war. Experienced long period of social stability and family unity. Vietnam war and Watergate challenged beliefs about authority. Belief in top down decision making.
Key Values Loyalty, self sacrifice, stoicism, faith in institutions, intense patriotism
Technology
Spread of private automobile ownershipEarly office “machines” Massive industrialization
Work Focus
Tradition, loyalty to a key issue, value of work ethic
Belief Factors
Parent’s viewValues held in the communityViews of respected political leaders
Silent Generation
You know you are from the Silent Generation if…
You remember how to entertain yourself when there is no TV
You remember when TV was black and white
You remember ballroom dancing instead of watching it on TV
You mowed the lawn with a push mower
Silent Generation
Core Values
• Dedication• Sacrifice• Hard work• Conformity• Law and order• Respect for authority• Patience• Delayed reward• Duty before pleasure• Adherence to rules• Honour
Memorabilia
• Kewpie dolls• Mickey Mouse• Flash Gordon• Wheaties• Tarzan• Jukeboxes• Blondie• The Lone Ranger
Heroes
• Superman• Franklin Roosevelt• MacArthur• Winston Churchill• Audie Murphy• Joe DeMaggio
On the Job
Assets • Stable• Detail oriented• Thorough• Loyal• Hard Working
Liabilities • Inept with ambiguity• Reluctant to buck the
system• Uncomfortable with
conflict• Reticent when they
disagree
Silent GenerationMessages that Motivateo Your experience is respected hereo It’s valuable to the rest of us to hear what has – and hasn’t worked in the pasto Your perseverance is valued and will be rewarded
What Other Generations Say About ThemBaby Boomers
• They’re dictatorial
• They’re rigid. They need to learn flexibility and adapt better to change
• They’re inhibited
• They’re technological dinosaurs
• They're narrow
Gen Xers
• They’re too set in their ways
• Jeez, learn how to use your email, man!
• They too shall pass
• They’ve got all the money
Gen @
• They are trustworthy
• They are good leaders
• They are brave
Baby Boomers (Boomers)
Born 1946-1962
Key Events Largest generation in Canada history, time of huge social change, a wealthy nation, often overindulged by parents. World that could end any day. First generation in 200 years to openly rebel against the government and nearly every social, scientific and cultural institution underwent significant change during their adolescence.
Key Values Sense of entitlement, optimism, cynicism about institutions, competitive, focused on career, endless youth
Technology Television
Focus Their value to the team, your need for them, their ability to improve your services, that your workplace is ‘young’ and ‘cool’. Publicly recognize them whenever possible. Tell them that they can help “change the world” by working with you.
Belief Factors
View of immediate family (parents, aunts, uncles…)Friends’ values and viewsPolitical events
Baby Boomers (Boomers)
You know you are from the Baby Boomer Generation if…
You thought you might one day join the Mickey Mouse Club
You knew who Elvis was before he work sequins
You used a typewriter to write your term papers
You watched man’s first trip to the moon on TV
Baby Boomers (Boomers)
• Optimism• Team orientation• Personal gratification• Health and wellness• Personal growth• Youth• Work• Involvement
• Ed Sullivan Show• Quonset huts• Fallout shelters• Slinkies• TV dinners• Laugh-in• Mod squad• Peace sign
• Gandhi• Martin Luther King• John F. Kennedy• John Glen
Assets • Service oriented• Driven• Want to please• Good team players• Good at
relationships
Liabilities • Not naturally
‘budget minded’• Uncomfortable
with conflict• May put process
ahead of result• Judgemental of
those who see things differently
• Self centred
Core Values Memorabilia Heroes On the Job
Baby Boomers (Boomers)Messages that Motivateo You’re important to our successo You’re valued hereo Your contribution is unique and importanto We need you
What Other Generations Say About ThemSilent
• They talk about things they ought to keep private…like the intimate details of their personal lives
• They are self absorbed
Gen Xers
• They’re self righteous
• They’re workaholics
• They’re too political, always trying to figure out just what to say…to whom…and when
• They do a great job of talking the talk. But they don’t walk the walk
• Get outta my face
• Lighten up; it’s only a job
• What’s the management fad this week?
Gen @
• They’re cool. They’re up to date on the music we like
• They work too much
Generation X (Gen X)
Born 1963-1980
Key Events Worked in the shadow of the Boomers, held X’s careers back because Boomers filled up all the jobs and refused to retire. Interested in stability not with one organization. Confident. Focused on career path, early in careers
Key Values Independence, self reliance, desire for stability, desire for stability, informality, fun
Technology Rise of personal computerCable TVVideo games
Focus Their value to the work of the organization, the value of independent thinking, your organization’s focus on work-life balance
Belief Factors
World events as seen on TVFriends’ values and viewsA handful of respected coworkers
Generation X (Gen X)
You know you are from the Gen X Generation if…
Growing up, you wore shirts with an alligator or a guy on a horse
on the chest, especially with the collar up.
You remember the Atari and many hours of Asteroids
You lived for each episode of 90210 and Melrose Place
You typed your term papers on a word processor
Generation X (Gen X)
• Diversity• Thinking globally• Balance• Technoliteracy• Fun• Informality• Self-reliance• Pragmatism
• Brady Bunch• Pet Rocks• Platform shoes• The Simpsons• ET• Cabbage patch
dolls
• None Assets • Adaptable• Technoliterate• Independent• Un-intimidated by
authority• creative
Liabilities • Impatient• Poor people skills• Inexperienced• Cynical
Core Values Memorabilia Heroes On the Job
Generation X (Gen X)
Messages that Motivateo Do it your wayo We’ve got the newest hardware and softwareo There aren’t a lot of rules hereo We’re not very corporate
What Other Generations Say About ThemSilent• They’re not educated• They don’t respect experience• They don’t follow procedures• They don’t know what hard work isBoomers• They’re slackers• They’re rude and lack social skills• They’re always doing things their own way instead of the proscribed way (our way)• They spend too much time on the internet and e-mail• They won’t wait their turnGen @ • Cheer up
GenY (GenMe, Mellennials)Born 1981-2002
Key Events Born in a high tech society, hardwired to the internetCivic minded, value life long learning and work life balanceWired for collaboration and working in groupsDiverse educational experience and experienced real diversity
Key Values Work life balance, confidence, social commitment, complete comfort with technology, networking, realism, well informed, superb time managers
Technology Connection between the personal computer and the internetRapid pace of technological advances and innovationGrew up and remain connected
Focus The good that they and their peers can do by working with you,The challenge of doing good in the community and doing it wellThe need for their new perspectives and ideas
Belief Factors
Community values and lifestylesGrandparents’ viewsWorld events on TV
GenY (GenMe, Mellennials)
You know you are from the GenY Generation if…
You typed your term paper on a computer, of course
You’ve always had voice mail.
You were using a computer by the time you learned to read
The internet has existed as long as you remember
GenY (GenMe, Mellennials)
• Optimism• Civic duty• Confidence• Achievement• Sociability• Morality• Street smarts• Diversity
• Barney• Teenage Mutant Turtles• Tomagotchi• Beanie Babies• Pogs• American Girl dolls• Spice Girls• X Games
• Michael Jordan• Princess Diana• Bill Gates• Mother Teresa• Mia Hamm• Tiger Woods• Christopher Reeves
Assets • Collective action• Optimism• Tenacity• Heroic spirit• Technological
savvyLiabilities
• Need for supervision and structure
• Inexperience, particularly with handling difficult people issues
Core Values Memorabilia Heroes On the Job
GenY (GenMe, Mellennials)
Messages that Motivateo You will be working with other bright, creative peopleo Your boss is in his/her sixtieso You and your co-workers can help turn this company aroundo You can be a hero here
What Other Generations Say About ThemSilent
• They have good manners
• They’re smart
• They need to toughen up
• They watch too much TV..with crude language and violence
Boomers
• They’re cute
• They need more discipline from their parents
• They need to learn to entertain themselves; they need too much attention
Gen @
• Neo boomers
• Here we go again…another self absorbed generation of spoiled brats
How They See The World
Silent Boomer Gen X Gen @
Outlook Practical Optimistic Sceptical Hopeful
Work Ethic Dedicated Driven Balanced Determined
Authority Respectful Love/hate Unimpressed Polite
Leadership Hierarchy Consensus Competence Pulling together
Relationships Personal sacrifice Personal gratification
Reluctant to commit
Inclusive
Turnoffs Vulgarity Political incorrectness
Cliché, hype Promiscuity
Which Generation Are You?
1926–1944 1945–1962 1963–1980 1981–2002
Silent Generation Boomers Generation X Generation@
? ???
Generational Trends
Financial Stress
Baby boomer retirement s will screw up everything. More Government money is moving toward Boomers.Federal deficit and debt keep rising.
Technological Acceleration
Technology is here. Rapidly changes and improves. Important as a solution to providing efficient and
effective services.How will this affect your workforce?GenX and Gen@ do not notice technology.Boomers not always up to date in technology abilities.
Diversity of Population
Society more ethnically and socially diverse. English is not the majority language of Metro Vancouver. Backlash against immigration supported by funding cuts,
racism, intolerance etc.? The demand for skilled labour puts pressure on society to
draw from across the globe for talent. This trend will increase.
Family Redefined
Everyone deals with family issues. Families no longer live in the same city. Families no longer same children of same parents. Families are blended and dispersed whether they are
o single parentso dual parents from other marriages oro same sex spouses.
Volunteers, staff, boards, and consumer, you are part of a family that looks a lot different than 20 years ago.
MeBranding
Everywhere is choice and mass customization. Dozens of coffee shops to choose from.I expect to order what I want from a long list of choices. Market demands more choice and customized options. Providing choice is expensive. How will you offer ranges of services that can be bundled
and customized? Expectation for customized choice will spill over from the
MeBranding, MeRecruiting, MeBenefits, MeScheduling...
Work-life Balance
Work-life balance is personal and changes with life circumstances.
Putting in long hours in our twenties in order to take time off and travel may not be a priority in our thirties with a young family.
Gen@ watched their parents devote their lives to their work and their organizations only to be downsized later in their careers.
The loyalty is not to the organization as it was for the Boomers.
Generations and Your Organization
Organizational Profile
Gen @ 1981-2002
Gen X 1963-1980
Boomers 1946-1962
Silent 1925-1945
Total
Board #
% 100%
Volunteers #% 100%
Employees #% 100%
Community #% 100%
Service Profile
Gen @ 1981-2002
Gen X 1963-1980
Boomers 1946-1962
Silent 1925-1945
Total
Service Area
#
% 100%
#
% 100%
#
% 100%
#
% 100%
Generations On Staff
Board and Volunteers
People You Serve
Marketing to Generations
MeBranding
Have it your way
MeBenefits
MeVolunteering
MeDonations
MeServices
MeScheduling
Technology & Marketing
• Adapt technology to fit the generation you’re marketing to.
• Use technology to improve access.• Use your technology to collect information
and answer questions.
Generations and Technology
what is your iPod policy here?
What about IM?
Can I donate on line
using PayPal?
How come I can’t talk to a person when I call?
I don’t have a credit
card.
Can I pay by cheque?
Are you marketing materials available electronically?
Send me a Vcard
Technology and Generations
Boomers Like… Boomers Dislike
Talking to a live person when the phone is answered
Spam
Email New software, new looks on websites
Using search engines, but with minimal clicks to find what they need
New cell phones that do 1,548 things – 1,547 of which they do not need
Non-intuitive web sites
Everyone having access to all the information
Being put on hold “because I have another call coming in”
Reading ‘tiny’ print and wading through distracting designs
Technology and Generations
GenX Like… GenX Dislike…
E-mail as primary communication method
Lack of response from superiors to emails
Blackberrys Lack of availability of superiors by email or by cell phone
Shopping on line Insufficient information on line
Technology and Generations
Gen@ Like… Gen@ Dislike…
Instant Messaging Slow response to communication
Text messaging Insufficient information on line
Tech support through chat Poor web site design
Researching on line Lack of access to information
Large scale on line role-playing games Lack of ability to collaborate, either via in person involvement in decisions or via tech enabled teamwork
Communicating through social networking sites like Facebook and its peers
Financial Implications
The question is not, “Will you have a multi-generational workplace?”
BUT,“Are you prepared?”
RU
LES
RU
LES
Listen Deeply
Test Your Assumptions
Ask Questions
Be Open to Learn
Look for Common Ground
Be Curious
References
