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MONTHLY GIVING

Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving

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Harvey McKinnon, a world renowned expert on monthly giving and President of Harvey McKinnon Associates, led us through the data on how different generations of donors engage differently with monthly giving and what you can do to ensure success with your monthly giving program.

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Page 1: Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving

MONTHLY GIVING

Page 2: Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving

SIGNED UP AS A MONTHLY DONOR (REPORTED BEHAVIOUR)

Page 3: Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving

CURRENTLY ACTIVE IN A MONTHLY GIVING PROGRAM

Page 4: Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving

APPROACHED ON A STREET OR OTHER PUBLIC VENUE BY A CHARITY TO MAKE A DONATION

Very Acceptable

Gen Y

5%

Gen X

3%

Boomers

0%

Mature

1%

Somewhat Acceptable 19% 13% 12% 6%

Page 5: Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving

APPROACHED ON A STREET OR OTHER PUBLIC VENUE BY A CHARITY TO MAKE A DONATION

Somewhat Unacceptable

Gen Y

20%

Gen X

27%

Boomers

28%

Mature

23%

Very Unacceptable 21% 27% 39% 51%

Page 6: Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving

APPROACHED DOOR TO DOOR BY A CHARITY TO MAKE A DONATION

Very Acceptable

Gen Y

5%

Gen X

7%

Boomers

6%

Mature

7%

Very Unacceptable 25% 34% 38% 36%

Page 7: Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving

PUBLIC RECOGNITION FOR DONATION

Boomers0%

Mature2%

Page 8: Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving
Page 9: Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving
Page 10: Fundraising Today and Tomorrow: Monthly Giving the Next Generation of Giving