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Oresunddirekt – practical challenges and solutions in cross-border

collaboration

The Malmö Declaration: Collaboration as

an implementation driver

Eva Eilstrup

Oresunddirekt, Denmark/Sweden

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Agenda

• Oresunddirekt is…

• Cross-border information

made easy

• Oresunddirekt promotes

mobility

Challenges and solutions:

• Making it work

• Making it cheap

• Making it matter

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Oresunddirekt is…

• A cross-border information service for the citizens

and businesses of the Oresund region –

www.oresunddirekt.com

• A semi-autonomous public actor, funded by local

and regional government from both countries

4

Cross-border information made easy

• Complex public service information translated and

personalised

• Literal v. conceptual translation

• Two perspectives – two portals, plus additional

services

5

Step-by-step guides

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Oresunddirekt promotes mobility

• Cross-border mobility is about simple, everyday

issues and questions

• Growing number of cross-border commuters –

growing number of Oresunddirekt users

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Making it work

• Large amount of content

that needs constant

updating

• Collaborative content

validation through

networks of civil servants

• ”What’s in it for me?”

• Ownership

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Making it cheap

• Both public administrations and e-governmentservices are facing the challenge of less funding

• The pressure is on to show tangible results and savings

• In cross-border collaboration, a small and flexiblethird party organisation like Oresunddirekt canhelp cut administrative costs

• Innovation! Example: income tax return video

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Making it matter

• Public service information

is worthless unless the

users can relate to it

• The user is the source, not

just the target

• Personalisation and

constant surveillance of

changing user needs

• Relatablity is just as

important as reliability