We lived in a world in which every person were equipped to be an informed, engaged citizen?*

WHAT IF

* And getting there were a huge market opportunity?

WE AREA founding team of passionate civic technology entrepreneurs,and a supporting team of renowned experts and investors.

Keya DannenbaumFounder/CEOHillary 2008Stanford, Wharton

John MertensChief Technology OfficerCode for America FellowFull Stack ROR

Manya SchepsChief Product OfficerDesigner, Artist, CoderStartup Veteran

Dave ZegaHead of Biz DevPolitics/Policy MACampaign Veteran

Bill BradleyFmr Sen, NJ

Jeb BushFmr Gov, FL

Tom JohnsonFmr CEO, CNN

Will CrowderComcast Vntrs.

Ben WirzKnight Fdn.

Capital Raised: $1.3M

Charlie O’DonnellBklyn Bridge Vntrs.

WE HAVEEstablished ourselves as a leading third-party content provider to a national network of news publishers.

Candidate-matcher: 50-state reach, 1000% monthly growth, 3.2M users at peak

Political ‘baseball cards’: 100% monthly growth, 1M+ uniques/month, 5.6%CTR

2012

2013

THE OPPORTUNITYPublishers’ revenues are suffering on the internet. A recent trends offers a promising solution.

THE PROBLEM: Most native ad units sell the editorial to sponsors, creating church-and-state tension for publishers.

NATIVE ADVERTISING

280%✓ Non-interruptive✓ In-stream and contextual✓ Preserves integrity✓ Builds trust ✓ Adds value

3x time spent10x engagement67% more brand recall24% more purchase intent...than traditional display ads

to $4B by 2017

FEATURED PERSPECTIVESThe native ad platform that creates a premium channel for expert commentary appended directly to the news.

HOW IT WORKS

INTRODUCING

Experts add contextual, branded

commentary to issue-relevant news.

Publishers get engaging high-

quality content at a premium rev share.

@ $500/FP @ 60/40 split

ARTICLE HEADLINE

ARTICLE BYLINE

FPs LIVE HERE

FPs IN THE WILD✓Above Outbrain/Taboola✓Appended to the editorial

✓Above Reader Comments

Byline

Outbrain

Comments

End Editorial

✓50x engagement over display ads

1 Publication 2 Organizations 22 business days

CASE STUDY

“I LOVE THIS PRODUCT! It’s the only way to communicate in sync with a developing news cycle, and with better metrics than anything else we’ve tried on Philly.com”

Catie StephensonCommunications Director, PennCAN

"We've been so impressed with Featured Perspectives. They far out-perform our other below-article monetization widgets, and with great, relevant content."

Bob McGovernExecutive Producer, Philly.com

Organization Publisher

$500/FP

$4250 remitted

$348 effective RPM

$16 effective RPC

PROJECTIONS

ADDRESSABLE MARKET@ 125 Publishers, $500/perspective

$900M

2013 2014 2015Publishers 10 59 125Customers 24 237 419Net Revenue 114,017 3,731,036 11,667,725COGS 69,731 1,177,066 2,911,078Gross 44,287 2,553,970 10,752,468OPEX 263,400 1,089,978 1,762,266EBITDA (219,113) 1,463,991 8,990,170

LET’S BUILD IT

MILESTONES

Keya Dannenbaum | 609.290.0068 | keya@electnext.com

2013: 25 customers, refine product/pricing2014: 200 customers, breakeven, scale salesforce 2015: 400 customers, $10M+ topline revenue