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Do social media change the political influence of citizens? Chris Aalberts www.chrisaalberts.nl Sirius

Do social media change the influence of citizens?

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Presentatie op 22 mei 2013 bij de studievereniging Sirius van de Universiteit Twente over de digitalisering van het openbaar bestuur.

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Page 1: Do social media change the influence of citizens?

Do social media change

the political influence of citizens?

Chris Aalberts

www.chrisaalberts.nlSirius

Page 2: Do social media change the influence of citizens?

Who am I?

Researcher and lecturer• Relationship between citizens and politics• Topics such as: populism, social media,

Europe, etc.

www.chrisaalberts.nlSirius

Page 3: Do social media change the influence of citizens?

Representative democracy

• Citizens choose their political representatives• These politicians make all political decisions• Representatives are dependent on the popular

vote

Core idea is:• Citizens have the final say• Citizens do not have everyday influence• Often seen as old-fashioned

www.chrisaalberts.nlSirius

Page 4: Do social media change the influence of citizens?

Direct democracy

• Citizens have a direct influence on decisions• Citizens make decisions themselves• Instead of or together with politicians

Core idea is:• Citizens have everyday influence• Ideal which is not everyday practice• Often seen as good for critical citizens

www.chrisaalberts.nlSirius

Page 5: Do social media change the influence of citizens?

Role of the internet

• Direct democracy works only in small groups• Representative democracy is more efficient

• Internet makes direct democracy a real option• Citizens can voice their opinions together

• This is useful in representative democracy too• Politicians will know what their citizens think

www.chrisaalberts.nlSirius

Page 6: Do social media change the influence of citizens?

DO CITIZENS MAKE THEMSELVES HEARD?

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Page 7: Do social media change the influence of citizens?

Politically active on sociale media?

Many users of social media• Facebook• Hyves• LinkedIn• Twitter

• Citizens talk about politics on social media • Research on which opinions can be heard

www.chrisaalberts.nlSirius

Page 8: Do social media change the influence of citizens?

Who are these citizens?

• Social media are used by almost everyone• But does every user use them for political

purposes?

Specific target group• Higher educated• Youth• Men

www.chrisaalberts.nlSirius

Page 9: Do social media change the influence of citizens?

Which opinions are heard?

• Do these citizens have the same opinions as the rest of the population?

Example: diplome democracy• Higher educated are most prominent • Different opinions and different interests• Different party preferences

• Probably the same for the young

www.chrisaalberts.nlSirius

Page 10: Do social media change the influence of citizens?

Organising different interests

• Citizens can raise their voice together• These are the same citizens as in other

contexts• Sometimes supported by NGOs

Examples• Protests against 1040 hours of school a year• Protest against the local authorities in

Amsterdam• And many more

www.chrisaalberts.nlSirius

Page 11: Do social media change the influence of citizens?

WILL CITIZENS BE HEARD?

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Page 12: Do social media change the influence of citizens?

Is listening important for politicians?

Politicians have become more insecure• Floating voters• Less members of political parties• Smaller number of volunteers• Many parties have become very similar• Less support for policies• The rise of populism

www.chrisaalberts.nlSirius

Page 13: Do social media change the influence of citizens?

Are politicians able to listen?

Listening is not a main task• For many politicians, politics is a part time job

Politicians have many other tasks• Having meetings • Having contact with their political party• Collecting information about political issues• Reading documents• Contacts with the media

www.chrisaalberts.nlSirius

Page 14: Do social media change the influence of citizens?

Are politicians willing to listen?

The interest of politicians is to listen• More citizens will vote for them• Party leaders will put them on the list of

candidates• Leads to attention from the media • Gives them more status• Gives them a more modern image

www.chrisaalberts.nlSirius

Page 15: Do social media change the influence of citizens?

WHAT ARE THE CONSEQUENCES?

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Page 16: Do social media change the influence of citizens?

Is the information relevant?

Citizens bring irrelevant information• Opinions that lack a factual basis• Many facts that were already known• Problem is to find new information• No guarantee what there is something

valuable in all citizen’s responses

www.chrisaalberts.nlSirius

Page 17: Do social media change the influence of citizens?

Whose information is this?

• Politicians know what the opinions of citizens are

• But who are these citizens? • High chance that it is a specific target group

No idea whether the information is representative for• The population• Party members• Voters

www.chrisaalberts.nlSirius

Page 18: Do social media change the influence of citizens?

What is the value?

Experience does not give any hope• The content is often useless• Time to read responses is unrelated to the

value of the information

Solutions• Not read any responses and not giving

answers• Send thank you notes• Send everyone the same reply

www.chrisaalberts.nlSirius

Page 19: Do social media change the influence of citizens?

IS DIRECT DEMOCRACY BETTER?

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Page 20: Do social media change the influence of citizens?

What would happen…

The same citizens would be active• A majority is not politically active• The majority will only vote • Many people do not vote already at the

moment• Politically active citizens still feel this would be

good• They will have the chance to be even more

influential• The existing problem will be worse

www.chrisaalberts.nlSirius

Page 21: Do social media change the influence of citizens?

WHAT HAS CHANGED?

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Page 22: Do social media change the influence of citizens?

Similarities

• Small group of citizens is very active• Many citizens want politicians who listen• Many efforts to influence politicians• Politicians communicate to citizens (one-way)• Real dialogue is still difficult• Direct influence on policies is small

www.chrisaalberts.nlSirius

Page 23: Do social media change the influence of citizens?

Differences

• Expectation that politicians are able to listen• More pressure on politicians to have a dialogue• Possibly: more influence of citizens

www.chrisaalberts.nlSirius

Page 24: Do social media change the influence of citizens?

Conclusion

• Internet changes a lot, on the first sight

But after some reflection…• Citizens’ behaviours will not change• Citizens do not have other interests• Theoretical options will not be used

www.chrisaalberts.nlSirius