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A look at various digital advertisements from websites across the US.
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Digital Ad TemplatesCreative Review for Local Retailers
By Brandy Luscalzo-Stemen
Retail focused ad units
• Let’s take a look at some creative digital ad samples for local retailers that could be build into easy creative templates.
• Several different types of marketing pushes: – Price and Item Marketing– Branding/Awareness Marketing
Price and Item Ads• Most local retailers have price and item offerings so templates
are needed to reflect this type of marketing. (Medium rectangle and Leaderboard sizes)
Price and Item Ads Continued
Price and Item Ads Continued• Using the new rising star unit-300x600 Filmstrip
Building Awareness/Branding• Many local businesses use brand awareness campaigns to create
awareness of their product, service or event. (Medium rectangle and Leaderboard sizes)
Building Awareness/Branding Continued
Nicely done branding medical ads
Brand Awareness Continued• Using the new rising star unit-300x600 Filmstrip
Brand Awareness Continued• Using the new rising star unit-300x600 Filmstrip
Branding/Awareness
Branding/Awareness• Expanding Pencil
Branding/Awareness• Expanding Pencil
Branding/Awareness• Expanding Pencil
Branding/Awareness• Expanding Pencil
Branding/Awareness• Expanding Pencil
Branding/Awareness• Expanding Pencil
Branding/Awareness• Using Expanding Cube
What to be careful of: Overuse of text(filmstrip units) and lack of branding(leaderboard unit)
Only in Wisconsin….