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It is essential in consumer-driven market to retain customers for meeting the business objectives. Major strategies that help in retaining customer retention include power words while conversation, sending surprise gifts and customer loyalty programs. - PowerPoint PPT Presentation
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Customer Retention – The new normal
Why customer retention is important?
• Helps you achieve goals• Economical than regular marketing• For maintaining durable relationship with customers• For word of mouth publicity
Here are important strategies for customer retention
1. Proactive Customer Support
• Contact customers through proactive emails• Track their behavior on website• Analyze your social media pages
2. Customers love surprises
• Send cards on special occasions• Small gifts like box of chocolates• Discount cards• A good book
Love thy customer
3. Blogs to educate your customers
• Trust for company is built through blogs• Customers gain knowledge about you• Establishes you as the strong brand
4. Allow customers to write reviews
• Genuine reviews develops confidence • Use reviews as testimonial for product / service• Constructive criticism lets you improve services
Customer gives you purpose
5. Net Promoter Score – A practical approach
• Helps dividing customers into categories• Actual measure of customer loyalty• Use online surveys and questionnaires
6. Be easily available to them
• Make the website extremely user friendly• Provide online chat support • Create a detailed FAQs section• Provide 24 x 7 phone support
A happy customer brings 100 more
7. Use power words and phrases
• ‘Happy to Help’ • ‘What can I help you with today?’• ‘We would love to serve you’• ‘I’ll check and be right back’
8. Give loyalty points to special customers
• Loyalty points adds faithfulness to brand• Helps company to collect customer information• Compels the customers to come again
A satisfied customer is your best reward
9. Invite your loyal customers to events
• Charity events makes socially trustworthy• Use contests to engage customers• Conferences are useful for B2B products / services
10. Provide amazing response for complaints
• Hire agents with extraordinary communication skills• Immediate response for an issue develops trust• Guide them through warranty claim process
Give quality and customer will give you business Contact Us - Vcare Corporation +1.917.470.9716 +91.120.401.9101 [email protected]