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Creating an Army of the
KindA Volunteer Force for Animals
An Initiative of the Humane Society of the United StatesPresented by Senator Roy C. Afflerbach, Ret. & Sarah Speed, [email protected] [email protected] 717-608-5593 717-440-5527
Humane 101
Monday, August 25th7 PM T0 8 PM
Courtyard Marriott CenterLancaster, Pennsylvania
All power resides in the individual...
William Penn, 1682
Our Mission: Recruit – Motivate – Mobilize
The Power of IndividualsInto An Army of the Kind To Practice
Public Diplomacy on behalf of Animals
The Army of the Kindreflects the vision of famed author and social critic
Cleveland Amory. He conceived of the idea of a vast network of individuals and organizations united in their desire and efforts to end cruelty to animals.
Apply the Power of the Individual to What???
Public Diplomacyconsists of advocating to achieve public policy
solutions through establishing strategic networks of long term relationships.
Successful Public Diplomacy Campaigns Are
• strategic• focused• well-planned • sustained • measurable
Every Successful Campaign Helps to Assure the Success of the Next Campaign!!!
4 Types of Public Diplomacy Campaigns to Effect Public Policy
Education
Organization
LegislationLitigation
All Public Diplomacy Campaigns Share the Same Techniques
Set the Goal Research: Issue Research: Opposition Research: WIIFM Draft the Plan Draft the Message Promote the Message Listen to Responses Repetition Repetition Compromise
Polite/Professional Personal Meeting Telephone Call Letter/Email/Fax Media Letter Media Program Public Meeting Ballot Initiative Repetition Repetition Compromise
https://community.hsus.org/humane/leg-lookup/search.htmlhttp://www.legis.state.pa.us/index.cfm
A Word AboutPersistence & Determination
Nothing in the world can take the place of Persistence.
Talent will not; nothing is more common than unsuccessful men with talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race.
Calvin Coolidge30th president of US (1872 -
1933)
Identify, Seek and Recruit Non-Traditional Allies
REMEMBER:
The Function of Public Diplomacy is to disarm opponents and win supporters.
To win supporters identify the What’s In It For Me (WIIFM) factor.
Focus upon shared values and WIIFM.
Agree to disagree. Moos & Oinks
There is No Shortage of Cruelty Issues for Public Diplomacy
Sunday Hunting
Horse Slaughter
Puppy Mills
Fois Gras Forced Feeding
Battery Cage Hens
Pigeon Shoots
Hsus.Org
Comprehensive Information and Action!
www.hsus.org
The HSUS Website Serves as an Easy Starting Point for
Current Research Leads Tohttp://www.lohvpa.org
http://www.humaneusapapac.org
Action Alerts Make It Easy for the Army of the Kind to Mobilize
Click on the icon for the campaign that is of interest to you to learn more about the issue and the action(s) that you can take immediately!
http://www.hsus.org/farm/camp/ffa/
http://www.legis.state.pa.us/index.cfm
Be an Army of the Kind Diplomat
• Add your email address to the AOK contact list
• Recruit family or friends to the Army of the Kind
• Identify opportunities for public diplomacy
• Join or initiate a Public Diplomacy campaign
• Join HSUS Action Alerts
• Become an active voter• Learn how to effectively
influence public policy• Regularly communicate
with public officials• Visit HSUS website for
information on state and federal legislation
• Use polite persistence
“All power resides in the individual”…William Penn 1682