Christa moeller book

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Creative DirectorChrista Moeller

Christa Moeller _ Creative Director

campaigns/concepts


client_ferring

product_prepopik (sodium picosulfate, magnesium oxide, and anhydrous citric acid)

objective_creative exploration for a launch campaign to promote a new low-volume colonoscopy prep


client_ferring


objective_creative exploration for a launch campaign to promote a new low-volume colonoscopy prep.


client_ferring




NOW AVAILABLE!A NEW BOWEL PREP OPTION

© 2012 Ferring Pharmaceuticals Inc.PREPOPIKTM is a trademark of Ferring B.V. PREP_XXXX_XXX_XXXX

New Prepopik helps patients arrive ready with:

• Lowest volumeofactiveingredient1

• Two dosing options,ACG-recommendedsplitdoseorday-beforeregimen1

• Superior cleansing efficacywhenadministeredinanon-inferioritytrialofthesplitdose, comparedtoacompetitiveday-beforeregimen*1

- 84%vs74%,respectively,achieving“excellentorgood”visualization,validatedper theAronchickscale*

• A dual mechanismthatstimulatesperistalsisandproducesosmoticwaterretention1

client_ferring




client_pfizer/amgen

product_enbrel (etanercept)

objective_reposition enbrel to be the appropriate and immediate course of therapy earlier in the diagnosis of rheumatoid arthritis. if treated earlier, further joint damage can be prevented and therefore needs to be considerent with urgency.


client_pfizer/amgen




client_pfizer/amgen




client_leo

product_taclonex (calcipotriene 0.005% and betamethasone dipropionate 0.064%)

objective_develop promotional concept to introduce new co-pay card.


client_almirall

product_almogran (almotriptan)

objective_this campaign was launched with a teaser image which illustrates the problem andeventually with a resolution image that signifies the solution the product provides: bringingthe patient back.

this concept won the international account for the agency and was fundamental in the successful repositioning of the brand all over the world. the concept and its impactful key visual were consistently applied in a plethora of marketing materials and came to mark a 6 year presence in the market.


client_almirall


objective_the follow up campaign for the brand was developed with the unique selling proposition as a point of distinction for almotriptan versus other triptans. “early intervention” as a strategic selling point emphasized the ability to prevent onset of migraine if taken early.

the key visual is carried into phase 2 of the campaign and its marketing materials to reinforce the disruptive tearing icon as migraine yet with an interactive visual. the campaign visual depicts the patient’s ability to control or “stop” migraine development by taking almotriptan at early migraine onset.


fast anti-inflamatory relief

client_almirall

product_airtal difucrem (aceclofenac)

objective_launch antiinflammatory cream for topical treatment. initially available in oral and injection presentations, this line extension offered immediate contact relief with the addition of the antiinflammatory cream.


client_fardi

product_algidrin (ibuprofen)

translation_“treat the pain in less than 7 minutes, because not all pacients are patient”

objective_campaign for analgesic product with clinical evidence that pain relief is achieved within 7 minutes.


client_novartis

product_famvir (aciclovir)

translation_“some herpes therapies are abandoned before completion”

objective_a strictly competetive visual was created to criticize lengthyalternative therapies for herpes (genital, bucal, zoster). the visual illustrates how blister packs of abandoned treatments accumulate cobwebs whereas famvir provides an easiertherapy of only one tablet per day for several daysguaranteeing a more thorough and concise therapy.


client_novartis

product_lamisil (terbinafin)

translation_“the fungus admits defeat”

objective_in this concept the clear message indicates the winning of the battle against omnicomicosis with the help of lamisil. using key affected areas, the white flag of surrender simbolizes victory in the treatment of common fungus.

this campaign won the account for the agencyin a nationwide pitch.

finalist at The Rx Club Awards (2000).


client_novartis

product_lamisil (terbinafin)

translation_are topical treatments enough toreally treat the infection?

objective_follow up campaign that directly attacks thecompetetive topical treatmeant and deemsit less effective by only working on the surfaceof the problem.

finalist at The Global Awards (2000).


client_boehringer ingelheim

product_xeristar (duloxotine)

translation_“depression, it’s not just in the mind”

objective_reeducate general praticioners and psychiatric professionals to grasp the reality that depression often manifests itself as physical pain and not only emotional pain.

this concept won the account for the agency in an international pitch and was developed on behalf of the mediterranean countries (spain, italy, greece and portugal).


client_combino pharm generics

product_institutional advertisement

translation_“health is a right, not a privilege”

objective_demonstrate that the laboratory, as a genericsmanufacturer, possesses a philosophy that healthcare should not be exclusive to those able to treat with brand name products, yet available to the masses.


client_combino pharm generics

product_10 year anniversary announcement

translation_“cheers” (“salud” is what is said in spanish when toasting which also means “health”)

objective_celebrate 10 years of the laboratory’s success as well as 10 years of trustplaced in them by medical professionals.


client_vegenat

product_vegenat-med

translation_“it doesn’t taste like vegetables, it is vegetables”

objective_this hospital nutrition line is made from 100% natural ingredients and needed a communicative message to clearly differentiate itself from competitors. the product contains no additives nor preservatives and boasts nutritional care derived exclusively from real foods as opposed to chemical subsitutes.


®

Terapia ISDIN Antiacné:El tratamiento más completo

=tratamiento +coadyuvancia +mantenimiento

+ eficacia terapéutica+ adherencia al tratamiento+ resultados a largo plazo

client_isdin

product_isdiben + acniben rx

translation_ISDIN antiacne therapy, the more complete treatment

objective_provoke a professional switch when prescribingan anti-acne treatment regime by encouragingcoadyuvant care. the campaign informs of thebenefits of a multi-product system to offer better results.


client_pfizer

product_pfizer central research

objective_this campaign was created to recruit scientific personnel for pfizer’s central research branches. elements of the periodic table are utilized as icons to tranmit motivational mesages to potential candi-dates.

finalist in The Rx Club Awards (1999).


digital


client_novartis

product_menveo manager

objective_create a unique segment to the veeva iRep platform to specifically inform hcp’s and office staff of the menveo access program.


client_roche

product_breast friends website

objective_create a consumer-oriented website to inform about breast cancer, services available to aid and advise as well as announce the breast friends program sponsored by roche.

gold award for best multimedia piece in theASPID awards (2007)

www.breastfriends.es


client_dana bross center for health and vitality producto_website

objective_create a descriptive website to distinguish this therapeutic center from other spas and treatment centers by offering extensiveexplanations of the broad range ofhomeopathic programs offered, eachcustomized to meet the client’s specificindividual needs.

www.danabross.com


client_chupa chups

product_smint

objective_create a virtual online environment which offersa series of entertainment-based activities. usingthe breath mint “smint” as a cultural device, thewebsite was designed to offer an array ofinteractive groups surrounding “smint” culture such as travel, music composition, art and sport.


programs


client_almirall

product_almogran global launch kit

objective_repositioning campaign distributed globally to affiliate agencies and marketing teams to give a fresh new angle on the product and presented in a user-friendly format to humanize the brand.


client_novartis

product_nurse training course

translation_2nd nutricion course for oncologic nursing:dedicating all 5 senses to patient care

objective_create a branded logo and image for a specialized course established to further the knowlege and care giving credentials for oncologic nursing professionals.


client_serveis obituaris de barcelona

product_tanatori sant gervasi

translation_sant gervasi funeral home

objective_create corporate identity and inaugural decoration for a new tanatorium with positioning that focuses on japanese zen environment and the elements.


client_roche

product_únicas breast cancer awareness initiative

translation_uniqueevery breast cancer surviver is unique-get the facts

objective_create a logo and campaign for roche and theircollaborative sponsors to celebrate international breast cancer awareness day. the event provided workshops, lectures, consultations and educational material to the public.


client_zambon

product_womens’ health services division translation_we are committed to being your reference

objective_corporate campaign to reinforce awareness of a series of projects, conferences, workshops, training programs to accompany product line geared towards improving womens’ health.

Nuestrocompromiso

referenciaes ser su


logos


client_esteve

product_loxifan (letrozol)

objective_logo for breast cancer therapy(femara) licensed to esteve from novartis


client_almirall


objective_logo for neurological symposium featuring25 renowned opinion leaders


client_uriach

product_rupafn (rupatadine)

objective_logo development for antihistamine


client_danone

product_societat catalana d’atenció al domicili

objective_logo for probiotics advisory board


client_isdin

product_lambdalina (lidocaine)

objective_logo for educational pain-tolerance workshop


client_ajuntament de barcelona

product_societat catalana d’atenció al domicili

objective_service campaign program designed to offerhome-care aid to the elderly and physically challenged


client_vegenat

product_corporate id

objective_humanize and modernize corporate image for this organic hospital food service distributor


client_novartis

product_dermatology division

objective_create iconic logo for internationalsymposium to be held in Habana, Cuba


thanks!

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