A mini white paper by SMRC – 1009 Tantra Park Circle, Boulder CO 80305 720.432.5470

www.socialmarketresearchforcharity.org

Catching the Great White Whale - by turning Anyone into a Philanthropist and Advertising into ‘Personal Opportunity’

For Sponsored Social Goodwill, with rewards and no purchase required (as the next custom ‘google’ for social markets)

SMRC monetizes everyone’s Social Cognitive Surplus (at ‘day rates’), by turning Advertising & Audience Research into daily Opportunities for promoting on-topic branded Social Goodwill, with rewards & w/o

purchase, in personalized opportunity reports - as The First Truly Noninvasive Ads Support System. I’m an ex-IBM CTO. I started e-Business – THINK BIG, NETWORKED, MOBILE, EMOTIONAL, CHARITABLE & SOCIAL.

Good day Sponsor Candidate – Please take 2 minutes to read this, and 6 minutes to watch our exciting interactive video … Frankly, I feel like I've been on a 10 year sabbatical, and now I'm returning home (to IBM or a savvy Enterprise competitor), bringing along with me the ‎world's greatest prize – Bigger than Google – on par with the Fountain of Youth (the red sentence below) - something for you to present at TED.com if you become a co-founding sponsor or partner? It’s truly history in the making; something you and your organization should definitely be a part of – Catching the Great White (social) Whale.

The Great White Whale: Every socially conscious company is aware of the potential value of harnessing society’s ‎web-connected interpersonal and collaborative social communications media (the elusive “Great White ‘Social’ Whale” / Cognitive Surplus/ Social Ether). Yet, it seems that every company that has attempted (a) to relate most of their business justification for capturing their follower’s social behavior (from ‘likes’ to the ‎collaboration of new ideas) – (b) to today’s invasive social advertising models (on-line, syndicated media, email or ‎SMS) has respectively, (c) faced a myriad of problems. Many social follower justification models have unfortunately, based ‎the financial value of a company’s followers on (1) their numbers (count) for advertising purposes, as ‎compared to (2) the value of the follower’s content/ ideas, and the volume of content and feedback each person produces every day.‎ There is now a solution that establishes unquestioned value & rewards for every bit of every sponsor’s and their follower’s social energies (Cognitive Surplus) for social good.

Cognitive Surplus is the ability of the world's population to volunteer, contribute & collaborate on small to large, and sometimes global projects. The world has over a Trillion hours of Free time to commit to these shared projects. Social Market Research for Charity’s (SMRC) captures everyone’s (every follower’s) daily Cognitive Surplus, for Charity with rewards, where no purchase is required, in the new mobile and web media landscape where every consumer of content, is now a producer of content as well.

Social Market Research for Charity’s (SMRC) supports each person’s personal favorite local charities with a motivating reward system that monetizes everyone’s everyday cognitive surplus (emotion rated content & rewarding research), without requiring purchase – creating literally billions for local charity and member rewards, along with stimulating 10X that much for cause marketing, year one.

Creating Real Business Value & Goodwill, from Cognitive Surplus & Sponsor Research: The value (fruit) of everyone’s collective cognitive surplus (assets) is documented everyday, in our media and our everyday social & sponsor dialog (from Tweets, SMS, Video, Web, etc.). Our words, in synergy with our media, associate the responses of our senses, that results in the measurable expression and the value of our human emotions to our collaborative interaction. Respectively, the social-business-trade definition of value for anything in life (from Gold to Music to Cognitive Surplus) is based on the number of people who know about the asset, and the emotions (like to dislike) of those people regarding the asset. So What If:

1. We applied context-based emotional analytics that could determine the proper topic tagging/taxonomy, as well as a "like to dislike" emotional tag, for every piece and type of content and media, associated with each other content and media in each person’s daily cognitive surplus? – E.G. – We would effectively capture the social-business value (the emotional human response value) of each person’s daily volunteering, contributing, & collaborating efforts - for each person’s causes – by the degree of each person’s participation (establishing each person’s social – philanthropic credit rating as social proof).

2. We rewarded the value of each person’s everyday cognitive surplus => in relation to the essential character/ ethos of our humanity – i.e. What gives each person’s life value? - Which is best expressed in: [a] every human’s appreciation (emotions of generosity & charity) for 'others', [b] for living well, and [c] our need to socialize (as no “man” lives as an island).

3. Every bit of every person’s everyday cognitive surplus, from: Interacting with other members socially or with sponsors in collaboration, Responding to sponsors offering rewarding promotion research that doesn't require any purchase (e.g.: Simple

multi-choice questions rewarding attention), Providing sponsored user satisfaction reports & post-purchase reviews,

Created daily levels of donations to each person's 5 or more charities in their charity profile, along with redeemable rewards of equal value? --- As well, as a smaller donation to the charities of the sponsor or fellow follower who invited each person to register?

A mini white paper by SMRC – 1009 Tantra Park Circle, Boulder CO 80305 720.432.5470

www.socialmarketresearchforcharity.org

Tomorrow Today: As in the words of Jesse Schell, what will this world look like? - Once professional game designers and mobile video professionals get wind of this movement? Well, we're here to show you (by way of our flyer, or in-depth at our website), what it will look like...Along with the tools and knowledge everyone needs to make it happen seemingly overnight. Get ready for change!

SMRC’s Paradigm Shift for the Marketing to and Funding of 501-c3 Charity (social causes) – please see now, the attached flyer:

a. Turning all Advertising into “Opportunities” for generating Social Good (donations with rewards, No Purchase Required, using simple question templates that reward attention):

SMRC promotes the widespread use of simple low cost co-branded, research (preview & quiz) opportunities for sponsor feedback - responding to $1+ rewarding promotional research (that always generates custom $1+ donations with rewards for ~10 documented minutes of participation & feedback, without requiring any purchase) - as noninvasive opportunities for social good, in the topics they really "Like", to review in their free time. With up to a week’s notice, this means people will be literally ‘waiting’ in anticipation for ‘their audience research opportunity ‘ad’.

Sponsors, targeting follower's charities, "Likes", city and daily schedules, register their “research opportunities”, by charity, for $0.03 per anonymous profile. This ensures visibility in those targeted follower's daily 'Opportunities" reports (e.g. cognitive surplus & research opportunities that do not require purchase) - which generates the minimum $0.60 per day in follower donations with rewards described below. Sponsors compete with sponsors for attention by offering more donations with rewards, for their research. NOTE: all research & ad costs become member charity with rewards (it’s like ‘googling’ for sponsors supporting your charities).

b. Monetizing Everyday Cognitive Surplus for each person’s favorite Causes: SMRC will monetize every bit of everyone's everyday social cognitive surplus (emotion rated content & feedback to sponsor social content) for social good/ change - as daily custom donations to each person’s 5+ favorite charities with rewards (based on SMRC’s “Day Rate” calculation):

Using technology that learns from each person’s content, what each person really’ likes’, as well as each person’s location and availability to respond, to rewarding sponsored research opportunities, that do not require purchase.

Generating a minimum of $0.60 in value per day per follower (as donations with rewards) as sponsor media research. While Insuring that nobody's contact identity is ever sold or compromised and keeping all charities transparent &

accountable for their actions (SMRC generates Social Impact Rating Reports for every 501-c3).

c. SMRC promotes support for Smartphones, iPhones & tablets, offering multiple HTML5/MP4 alternatives to Flash. In doing so, SMRC services will convert our mobile web phone into the New Social Portal for capturing Social Good and Sponsored Advertising Opportunity feedback.

Join Us: SMRC currently has 7+ million people in the pipeline, including major universities, major children's health centers, national youth groups, and community churches, whose content will already generate a minimum $2.4 Billion in custom charitable donations and member rewards, year one! Invited by their sponsors, followers register at no cost, then review their custom Opportunity

report in their free time. With no cost to register as a sponsor, we'd like to invite your organization to be part of our ultra-transparent & world-class, by-invitation-only solution - to monetize the world’s social cognitive surplus for social good (making everyone a philanthropist), while turning advertising into noninvasive exciting personal opportunities.

Please Take 7 minutes at your very earliest opportunity, to watch our outstanding, world-changing presentation at http://www.slideshare.net/pnakatadroid/monetize, or at our website (www.socialmarketresearchforcharity.org), that’s the

philosophical/ philanthropic enhancement to our YouTube video at http://youtu.be/1ZTjGam9NBc. Included on slide 13, are three short embedded (live links) YouTube videos, clipped from these speaker's presentations at TED.com. I guarantee you'll find these videos entertaining, and educational.

When can we talk? And to whom should we be talking to? – If not you, then who? In either case, if I don't hear from you in a day or so, I'll be sure to start calling. The world needs this service now – are the benefits and transparency of the services not obvious?

Best Regards,

Phillip R. Nakata, Chief Business Officer and Group Program Director SMRC (Social Market Research for Charity), (720) 432-5470 (Voice/SMS) 720-569-7703 (Cell); 720-263-5036 (Fax); http://www.socialmarketresearchforcharity.org phillip.nakata@socialmarketresearchforcharity.org; www.linkedin.com/in/philliprnakata “Social-Trade Value is based on how many people know about something and how they feel about it”

A Paradigm Shift for Marketing & Funding Charity,

turning anyone into a Philanthropist, and Advertising into an

Opportunity—Socially, Personally, & Pervasively.

Target your audience by

matching your brand to your

audiences favorite charities.

Optimized by:

Time,

Media Location, Emotion (like/

dislike), Topic & City. *61% of American’s say they will try a

NEW brand if the brand matches their

charity. 80% will switch brands.

(Cone Inc, 2010)

$0.03 per anonymous profile for ad / research registration

Educate Your

Audience:

SMRC’s “trivial pursuit-like”

research game stimulates and

incrementally rewards your

audience for the attention and

retention to the details of any

of your promotions. Differences Between SMRC & AdWords:

92% of all moneys in the system goes to

charity (8% service upkeep, unlike

AdWords ~32%)

Much higher conversion rates & brand

retention.

Documented brand education through

research games.

Complimentary with all promotions, across

all medias (Internet, Radio, Print, TV, etc.),

including AdWords.

SMRC’s $0.03/target, non-invasive

advertising opportunities (+ analytics) with

$1-2 research & goodwill . *$0.03 cost

monetizes target’s social content/feedback.

Vs.

AdWord’s $1-$40+, INVASIVE, bid

structured advertising with no goodwill,

research, or incentives.

Context based Emotional Algorithms which

apply broad emotional tagging to users

actual interests, across multiple medias.

Additional Benefits:

Networking Rewards:

Every member you invite allocates 5% of their donations to your charities, and your

deductable rewards (min. $10.95/year/invitee + research donation allocation. No cost.).

Content Monetization:

In order to incentivize up to date analytics from social interaction, SMRC creates

Rewards for every piece of content produced by our members, and sponsors.

Feedback:

Increased feedback to your content (Facebook, Twitter, website, etc.), incentivized

from our content monetization (No cost. Funded by other sponsors acquiring targeting

data.).

Traffic:

Massive crowdsourced traffic to your media, from people looking to leave you

feedback for rewards (No cost).

Testimonials & More:

Incentive system can be applied to acquire testimonials, product demonstrations,

and post purchase reviews.

Mobility:

Completely compatible with all mobile devices, allowing for on-the-go response

to in-store demos (hint, hint), billboards, fliers, QR Codes, etc. SMRC provides

complete instructions for full mobile enablement, at no cost.

Why Register Now?

Inspired

By:

Incentivize Your

Audience; Increase

Conversions 200%+:

No longer are ads invasive

(a nuisance). Now they are

opportunities for incremental

donations, and personal

rewards for increased

promotional attention.

If you were awarded $1-2 to

your favorite local charity

(plus rewards), would you pay

attention to an ad? How much

more loyal would you be to that

brand? *85% of American’s say so.

(Cone Inc, 2010)

Double Your Rewards for Life!:

Since the service is currently in development, pre-registered

sponsors & members receive double their donations &

rewards for life!

Receive Rewards for 2 Years of Previous Social Content:

Our system functions the best when we can accurately

analyze trends in data. Since SMRC compensates everyone for

everything they do, it’s only natural we’d reward for this too.

Help Enable Billions of Dollars/Year to Charity:

SMRC currently has a pre-registration pipeline of 7 million

prospective members. Their content revenues (in order to build their

opportunities) will produce a minimum of $219/year to their favorite

charities per member. Registering today will allow you to source

your follower’s value to your local charities. The sky is the limit for

social growth with SMRC.

http://www.socialmarketresearchforcharity.org

(720) 204 –3569

Additional Research

Benefits:

Gauge the effectiveness and

absorption of your

promotions.

Stimulate massive

goodwill and loyalty

through charitable

rewards for increased

attention, incentivizing

brand commitment.

Game structure creates

competition amongst

friends, increasing

referrals to your

promotions.

Benefit your audience by

stimulating, rewarding

and improving their

awareness & perceptual

intelligence.

A mini white paper by SMRC – 1009 Tantra Park Circle, Boulder CO 80305 720.432.5470

www.socialmarketresearchforcharity.org

“Only when faced with a BIG enough challenge, does the solution to such challenges become obvious – and with endless possibilities”

Paradigm Shift: By changing the market’s perception of advertising (e.g. Invasive and a necessary evil) through emotion-sensing technology, into ‘personal’ (what each person ‘likes’ supporting their charity) opportunities for generating social goodwill w/ rewards and w/o purchase required ---SMRC will generate transparent, measurable and sustainable value for everyone’s everyday, emotionally rated, social & ’sponsored research’ content (the most valuable aggregate content in the world) – for each sponsor and every follower.

A New Generation of Generosity with Rewards: This will fully fund all worthy 501-c3 charities (based on their social impact reports and number of total ‘followers’), while creating a new generation of social followers for local charity, generating $5-10 per hour in value (as donations to each person’s local charity w/ rewards) in their free time, producing invaluable sponsor feedback, audience research and sponsor Goodwill (loyalty), while becoming educated & entertained by sponsors who support their audience’s favorite charities. Followers who do not respond to the rewarding sponsored research still generate a minimum of $219 per year in donations w/rewards for their everyday social content; Hosts receive a minimum of $10.95 per year per responding follower they invite, in donations to the host’s favorite charities – along with donations and rewards for every bit of the host’s content and feedback received.

“Real” New Business: A large component of this new generation of generosity, will be from [a] the 46% of the online population that normally never responds, or negatively responds to virtually all forms of advertising, along with [b] the many people today who can’t afford to support charity, and [c] the growing percentage of people who are suspicious of practically all charities.

PSR and CSR (Personal & Corporate Social Responsibility – Co-Branded Social Goodwill): This will become the leading ‘personal’ (customer) form of co-branding Goodwill with your audience’s favorite charities. SMRC represents the ultimate CSR program for building obligation, and loyalty, co-branding sponsors with the causes dearest to each person, noninvasively promoted (as a personal search function) and reinforced daily with every interaction, generating social value/rewards for all parties – and their charities.

P.S. If I offered you $100 for your favorite charity, with the equal value in rewards, for giving me 10 minutes of your un-divided attention, you'd agree, most people would do it, if the topic was also of interest to them. In a similar perspective, while most would not respond at $1-2 for 10 minutes of their time, they would if you doubled the value, offering that to their favorite charity along with the receipt value of the donation to the prospect. Please visit www.socialmarketresearchforcharity.org for more information, or to find a rep and get invited.

More Business Analogies: In concept, SMRC’s offering is similar to the prize concept under every bottle of Coke – except that it always provides a triple reward - the donation and the equal value in ‘rewards’ along with Goodwill for the sponsors’ and the members’ host - for providing a hard response/comment vs. Being just a spectator. It is also similar to an enhanced shareware or the Open Source model, except you’d receive on-going donations with rewards for testing or usage. Lastly, similar to IBM that built the IBM PC to create a market for their chip patents, SMRC promotes a simple research format (measuring attention with no cheating) that supports any sponsor’s rewarding research – in order to bring contextual value to the anonymous , emotionally rated content of each member – benefitting both the sponsor and the member.

NO On-site Advertising Required: While deploying the SMRC model will boost response to all current content and promotion by a minimum of 100% for only $0.03 per anonymous profile, there is Absolutely No need for any on-site invasive Advertising – while still fully leveraging the value of each sponsor’s content and traffic/membership. Every sponsor and their supporting sponsors, can register their rewarding research opportunities, directing the targeted SMRC followers to (1) the sponsors’ sponsor’s website, or (2) storefront, as an alternative to (3) registering a social media ad placed for example in Facebook, in a topic the follower really likes, supporting the follower’s favorite charities with rewards, in return for the follower’s feedback to content or rewarding sponsored research.

Identity Never Compromised: After re-tagging all content (into thousands of categories), SMRC associates an emotion tag to each topic tag, before updating each member’s content profile, and applying credit to each member’s charity profile and member reward points. A copy of each member’s topic & demographic tags are then re-associated with the content, before the information that links the social content to the member’s profile is overwritten with random data. This makes all content processed in this way, valuable for marketing, but totally disassociated from any identity content. SMRC will also maintain a technical watchdog program on all SMRC sponsors acquiring anonymous market content – seeking any accidental or intentional processes that compromise our member’s identity.

Finally, there’s a system that equates the value of people’s everyday participation in life with friends and sponsors, to the the value that each person’s social energies generates for the greater society, producing as a byproduct, the word’s most valuable aggregate content:

The only 'catch' with using SMRC services is that while 95%+ of the content that we will be passively monitoring is publicly available, we get people's permission to make their content truly ‘valuable’ (of value to others), by re-tagging it for its' emotional character; we provide the anonymous content for co-branding with sponsors; we use the details to totally personalize each members' daily opportunity report.

Perhaps the most interesting perspective of SMRC is that it captures the spirit of the ’60-’70, integrated with the social mega-trends of today, but uses a reward system that stimulates sponsors to invite and pre-register their ‘followers’ (typically 5-10 X the size of their contributing members), as well as incorporating SMRC’s models to offer custom charity with rewards for all sponsor interaction. That’s why our start-up will be much larger than 10 million members to start, along with hundreds of sponsors (in a sustainable design that is not dependent on networking for growth).

Research Response for Charity: SMRC turns noninvasive low cost audience research response into Goodwill (Charity) and Member Rewards – with people ‘waiting’ for ‘their’ opportunity to generate social good with no purchase required.

A copy of this notice is also located at: http://www.socialmarketresearchforcharity.org/offer/catchthegreatwhitewhale.pdf and at: http://www.slideshare.net/pnakatadroid/catchingthegreatwhitewhale