SAP #2bSocial

Flaminio Francisci

Job Matching, 24 ottobre 2013

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More mobile

devices

than people

Data doubling

every 18

months

More than

1 billion

network users

15 billion

Web-enabled

devices

We must rethink the future

Our world at an inflection point

The Big Wave of change

Power of the individual …while improving the lives

of people everywhere

Next-generation business

Help companies stay ahead

of change and innovate for growth…

Mobile Big Data Cloud Social

10101010101

01000101001

10010110110

Better-run world smarter, faster, simpler

Reshape the future of the business

Technology

Business

25 industries 11 lines of business

1

Customers

2

Employees

4

Networks

3

Resources

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 7

Not a “magic recipe” but…

a people based on “try and error” approach

PEOPLE

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LISTEN!

Social Media

SHARE of VOICE = BUZZ

100%: Total conversations that quote a brand: 3.304

Source 2011 FreedataLabs web listening

Language and Country: Italian and Italy

Timing: from 01/09/2010 to 01/09/2011

IT SOLUTIONS: Erp, Business Intelligence

VERTICAL MARKET: Food&Beverage, Transport&Logistics

3,7 milioni

di utenti in Italia

22 milioni

di utenti in Italia

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ACT

Use Social Media to converse in Italian

with SAP Italy relevant audiences:

prospects, partners

Customers and influencers

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ACT :

SAP Italy – a digital organization

1.000+ followers, 7.200 impressions and 100+ engaged /month

2.500 views /month

17.000+ fans, 600.000 impressions and 300+ engaged /month

Network

2.900 views /month

12 © 2013 SAP AG or an SAP affiliate company. All rights reserved.

SAP employees

Customers and

Prospects

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Engagement strategy

Top-down

engagement

Leadership Team Example

SAP Ambassadors

Program

Social Media Survey

Employees targeted

enablement

Web listening insights

Gamification

Bottom-up

engagement

Leadership Team Endorsement

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how

Are we Social?

1

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The Gamification Project – SAP #2bSocial

Gamification is the use of

game thinking and

game mechanics in a

non-game context in order

to engage users

and solve problems.

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• Multi channel digital space

• Selected and relevant contents for users

• Easy to share and to create digital contents

• Soft training contents (tip and tricks)

• Gaming mechanism

• Integrated reporting

• Critical mass

How to do this?

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So what

People are the key

Engagement goes across personal branding

Competences and methods

Corporate identity

Web listening is the key foundation for any decision

Manage SM with a closed loop and an open “try and error” approach