Upload
cole-goins
View
76
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Ken Ikeda and Erik Langner discuss their efforts at Public Media Co. to build a database of best practices around impact measurement for public media.
Citation preview
Database Presentation Dissection
April 2014
Why a Public Media Database?
Improved Decision-Making !
Enhanced Communication !
Benchmarking and Cohort-Based Learning
Data Equivalency
Local Context
Real-Time Data Access
Cohorts by Objective
Benchmarks
Data Management
Relevance ≠ Audience & Revenue
Amplifying Impact and Shifting the Story Require Intentionality
Relevance
Engagement
Bottom Line