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We all know that there is media censorship in China, but how does it actually work? Does it censor everything that is sensitive or critical of the government? If not, where is the line? Is the media as severely censored as many think? This deck presents a quick tour of how much freedom Chinese journalists have as in real reporting life. We will discuss how journalists in China play a game of balance, to maximize their reporting freedom while avoiding crossing the line.
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CINDY ZHOU, PRESENTED FOR THE THINKERY, OCT
BEING A JOURNALIST IN CHINA
AGENDA
I. Overview of China’s Media Regulation Landscape
II. Real Challenge: The Blurry Line
III. How do journalists get around in real life?
V. Discussion
Central Propaganda Ministry (CPM)
- the highest level of party agency for all media business and setting out
policy guidelines
- Central newspapers are mostly under direct supervision of the CPM;
Provincial newspapers under Propaganda Departments of Provincials Party
Committee “generally”
General Administration of Press and Publication (GAPP)
- The press card/pass is issued
- GAPP also supervise the investment and operations in newspaper and
magazines
3
REGULATION LANDSCAPE
More than a dozen government bodies are involved in reviewing and
enforcing laws related to information flow within, into and from China.
State Administration of Radio, Film, and Television (SARFT)
- Responsible for policy and regulation drafting and enforcement on TV/radio/film
- Central TV and Radio directly to Central SARFT, locals to local SARFT
State Council Information Office (SCIO)
- Digital media is under State Council Information Office the main Internet
regulation agency
REGULATION LANDSCAPE
Party LIU Yunshan
member Standing Committee of Political Burerau
Central Propaganda Ministry Liu Qibao Minister
Political Bureau Member
State Administration of Radio, Film, and Television
State Office of Information
State Council
REGULATION LANDSCAPE
General Administration of Press and Publication
NEWSPAPER MANAGEMENT
Editor
in
Chief
Deputy Editor
in Chief
Deputy Editor
in Chief
Deputy Editor
in Chief
Department Director
ie, Current Affairs
Department Director
ie, Politics & Legal
Urban News Dept
Economic News Dept
Financial Dept
Sports Dept
Entertainment Dept
Editors and Reporters
Editors and Reporters
Editors and Reporters
Editors and Reporters
Editors and Reporters
Editors and Reporters
Editors and Reporters
General Manager
Advertising
TELEVISION MANAGEMENT
President
VP VP VP
Channel Director
Channel Director
Channel Director
Channel Director
Channel Director
Producer Producer Producer Producer
Channel Director
Producer
Advertising GM
Producer
MEDIA “T YPE”
“Authoritative” Media
• Those directly under the central authorities -- represent the OFFICIAL voice of the Party and Central government.
• Their tones are followed by all media under “special” circumstances
“A Supplementary Media Group”
• Phoenix is a “grey” media group. Defined as “half-mainland, half-overseas”, it operates with more freedom.
• Based in Hong Kong with all its channels, magazines and websites landed in the mainland, Phoenix is getting increasingly popular and influential.
THE CHANGE…
China’s media is undergoing a process of commercialization, which some observers believe is leading to growing competition, diversified content, and an increase in investigative reporting by Chinese news agency.
Diversified investors
Market-oriented
Reliant on advertising
Global view
Bilingual reporters
Look for big/controversial stories and social slant
Follow the party line on political issues
THE BLURRY LINE
BLURRY
When will the
Restrictions
/Guidelines
arrive?
What will be the
Restrictions
/Guidelines?
How and Why
should it be
executed?
In my opinion, compared with strict but clear-defined control measures, the blurry nature of the restriction brings more challenges.
HOW DO JOURNALISTS GET AROUND?
The Time Gap
The Edge Ball
Individual Publishing
A CONVERSATION
12
freedom
Credibility
THANK YOU FOR YOUR ATTENTION
We are living at the crest of a communications
revolution. The no rules of marketing and public
communications are the parts of a much bigger
and incredibly important evolution.
Contact Me
Name: Cindy Zhou
Email: [email protected]