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Intention…
To explore the ideas of Convergence Theory through the use of various kinds of media in order to tap into (pun intended) the Micro-
Brewery culture in Melbourne.
The Beer Baron
Convergence…
By converging different kinds of media we crafted and promoted our story.
Main Page
Meet the Team
Mission Stateme
nt
http://thebeerbaron.org/
TUMBLR…
Posters…
Facebook Profile…
Community Page…
Relation to My Tribe…
• “…global citizens linked through networked knowledge communities.”
• “…‘my tribe’ taps into mythmaking and deep traditions of storytelling…”
Fin.
Fin…