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Age Demands Action 1 October campaign

Age Demands Action 2012

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This short presentation shows the highlights of 2012's Age Demands Action (ADA) global campaign. ADA sees older people all over the world march on 1 October - the UN's International Day of Older Persons - and meet local and national leaders to demand better policies and conditions for older people.

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Page 1: Age Demands Action 2012

Age Demands Action1 October campaign

 

Page 2: Age Demands Action 2012
Page 3: Age Demands Action 2012

ADA Highlights• 62 countries

• Including new: St Vincent and the Grenadines, Nicaragua, Macedonia, Finland, Lithuania

• 50 per cent increase in media coverage– 122 million people worldwide had the opportunity to

hear about the campaign• ADA petition - 13,222 people offline and 6,000 online

(petition numbers tripled since 2011) • 135 policy pledges to decision makers– 42 million potential to benefit from pledges

• 41 Affiliates , over 150 partners and OPAs To older persons, I say “do not lose hope – we are almost there”. Florence Schandorf, 78 (Ghana)

Page 4: Age Demands Action 2012

ADA Highlights• Bangladesh - 50,000 people took part in

the first-ever national campaign in 64 districts across the whole country

• Fiji – the President hosted an ADA reception and the launch of the global report Ageing in the Twenty-First Century.

• Pakistan - statistics of older people will be included in the Economic Survey of Pakistan.

• Moldova - new list of compensated medicines, doubling the list of cheap medicines which older people will have access to.

Page 5: Age Demands Action 2012

ADA Highlights

• Ghana - a social pension pilot for older people who are not yet on any pension scheme has been announced for 2013.

• Belize –government will give its financial and technical support for the replication of the age-friendly health clinic model. Anticipated 120 older people per facility will receive health access each month.

• Sri Lanka – pledge from 2011 campaign; 200,000 older people above the age of 70 will receive social assistance

Page 6: Age Demands Action 2012

Policy asks and outcomes• 22% access to health• 18% rights of older people to be

recognised• 16% demanded social protection• 13 % establishment/enactment of

national policies and laws• 8% protection against elder abuse

or neglect• 8 % livelihoods• 5 % improved care for older people

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Policy asks and outcomes

Estimated number to potentially benefit from these policies:

• Africa: 17,796,285• East Asia and the Pacific: 1,446,296• South Asia and oPt: 11,498,449• Europe and Central Asia: 10,948,981• Caribbean: 20,080• Latin America and Haiti: 470,000• Total: 42,180,091

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ADA Leaders

• 20 new ADA leaders

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ADA in the media

• 463 media outlets; 25 in DRC and 22 in Bangladesh alone• 122 million people worldwide could have heard about the

campaign – 25 million people in Sudan, around 46 million people in Ethiopia

• South Korea, the launch of the global report Ageing in the Twenty-First Century really helped

• Myanmar recent lifting of the ban on media censorship• Latin America drafting of a Convention on Older People’s

Rights by the Organisation of American States (OAS)

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