Abc economist mediareport-final

The Economist(Worldwide)

As of June 2012

See each paragraph for specific data measurement period

Consolidated Media Report

Average circulation

Total Average Print Circulation Jan-June 2012 (sourced from ABC/US and ABC/UK) 1,466,818

Paid Digital Editions Circulation (sold separately from print)

Replica (sourced from ABC/US) 7,985

Full Print Edition (sourced from ABC/UK) 754

Non-Replica (sourced from ABC/US) 54,762

Other Digital Edition (sourced from ABC/UK) 24,630

Paid Digital Editions - Jan-June 2012 88,131

TOTAL Average Print and Paid Digital Editions Circulation Jan-June 2012 Subject to audit for six months ended June 30, 2012 (Publisher’s Statement) 1,554,949

Worldwide Statistics

The Economist App Month of Key numbers

Average Weekly Unique Devices June 2012 631,967

The Economist Online

Total Monthly Unique Browsers June 2012 6,944,305

Total Visits June 2012 13,698,860

Total Page Impressions June 2012 30,397,093

Average Visit Duration June 2012 8 minutes 57 seconds

Newsletters

Total Net Distribution June 2012 14,665,631

Total Unique Opens June 2012 2,038,696

Unique Open Rate June 2012 13.9%

Social Media Sites As of Key numbers

Facebook Likes August 31, 2012 1,106,176

Twitter Followers (Total) August 31, 2012 2,811,302

LinkedIn Group Members August 31, 2012 27,097

Google+ Circle Members August 31, 2012 1,656,102

Tumblr Followers August 31, 2012 54,314

04-0261-0



The Economist Online The Economist online is the home of intelligent analysis, discussion and debate. Completely redesigned in 2010, the site contains the complete print edition (behind a pay barrier). It also includes channels on politics, business, culture, science and technology, as well as 20 editorial blogs. To engage our audience of “Ideas People” there is a series of online debates, a bi-weekly poll on “What the world thinks”, and a conversation cloud so users can easily find the topics of discussion that interest them.

The Economist Online Total Monthly Unique Browsers

6,944,305 Month of June 2012

Total Page Impressions

30,397,093

The Economist App The Economist app replicates the lean-back, immersive experience that readers get in print. Readers are able to authenticate their existing print subscription, purchase a digital subscription, buy single copies or read the free Editor’s Highlights. Although the editorial is the same as the printed edition, the advertising is sold separately, and the iPad version provides the ability for interactive features.

The Economist AppAverage Weekly Unique Devices

631,967 Month of June 2012

Worldwide Statistics

The Economist Magazine

The Economist was established in 1843 to take part in “a severe contest between intelligence, which presses forward, and unworthy, timid ignorance obstructing our progress.” Today The Economist acts as a compass for “Ideas People” as they look for guidance in an increasingly topsy-turvy international world.

The Economist, London, England, Page 2 of 13

Social Media SitesThe Economist’s success in print and digital is matched by its reach across social platforms.

As of August 31, 2012

Social Media Sites



Facebook Likes

1,106,176Twitter Followers (Total)

2,811,302

Google+ Circle Members

1,656,102

LinkedIn Group Members

27,097

Tumblr Followers

54,314

Newsletters

Newsletters

The Economist online provides registered users with a selection of newsletters highlighting content on the site. From business (The World This Week: Business and Management Thinking) to politics (The World This Week: Politics), from travel (Gulliver’s Best) to everything in between (Editor’s Highlights and New on The Economist online) our readers are able to access insight on the world’s most pressing issues.

Total Net Distribution

14,665,631Total Unique Opens

2,038,696Unique Open Rate

13.9%

Month of June 2012

Worldwide Statistics (Continued)




Explanatory

The Economist Magazine:Field Served: International journal of news and opinion, covering aspects of public life, finance, business, economics, politics, world affairs, arts and science and technology.Published by The Economist Newspaper LtdIssues in this report period: 26 (six months ended June 30, 2012)DESCRIPTION OF DIGITAL Replica (ABC/US) and Full Print Edition (ABC/UK). These are an exact replica of the print product in format and advertising content. The digital edition is available at www.zinio.com, www.barnesandnoble.com (Nook) and www.amazon.com (Kindle Fire). Non-Replica (ABC/US) and Other Digital Edition (ABC/UK). These editions carry different editorial content to the print edition. Advertising for these editions is sold separately. For additional circulation information, see the June 2012 (ABC/US) Publisher’s Statement for The Economist (North American Edition and Latin American Edition) and ABC/UK Cross Platform Circulation Certificates for UK, Continental Europe, Middle East and Africa, Asia Pacific.

Prices:Average Print And Digital (Replica) subscription price as reported on the ABC/US six months ended June 30, 2012 Publisher’s Statement.Average Digital (Non-Replica) subscription price annualized period audited: Subscriptions served for the six months ended June 30, 2012 (ABC/US).

Basic cover prices and annual subscription rates for print, full digital edition and other digital editions are reported on the Cross Platform Circulation Certificates for January to June 2012 (ABC/UK).

The Economist App:Worldwide App Usage reported is for all devices accessing any one of The Economist apps. Regional app usage is reported only for devices accessing any one of The Economist apps from an IP address associated with geographic location of the Regional Edition.

Included in the App Usage reported are the following versions of The Economist Apps: Economist Android, Economist iPad Live, Economist iPad Live 1.3, Economist iPhone, iPad Asia Pacific, iPad Central and South America, iPad Continental Europe, iPad Middle East and Africa, iPad North America, iPad United Kingdom, iPhone Asia Pacific, iPhone Central and South Americas, iPhone Continental Europe, iPhone Live 1.1, iPhone Middle East and Africa, iPhone North America, and iPhone United Kingdom.

Worldwide Weekly Usage by Platform:

Week Ended Android iPad iPhone Totals June 3, 2012 202,273 244,677 190,109 637,059 June 10, 2012 199,484 239,668 187,898 627,050 June 17, 2012 196,658 247,379 193,445 637,482 June 24, 2012 194,282 248,594 183,495 626,371 July 1, 2012 193,525 249,484 188,862 631,871 Weekly Average 197,244 245,960 188,762 631,967

Definitions:App Unique Device: Any unique device that has accessed an app during the period stated. App unique browsers may use consistent/persistent identifiers that are wholly or partially based on identifiers (e.g. UID) and passed to the app by the device.

The Economist Online:Worldwide Website Usage reported is for all browsers accessing The Economist website (as defined below). Regional website usage is reported only for browsers accessing The Economist website from an IP address associated with geographic location of the regional edition.

Domains included in Web Activity : www.economist.com, jobs.economist.com, www.store.economist.com, and economistsquares.economist.com.

The Average Worldwide Duration per Visit calculation excludes 8,739,454 visits for which duration could not be measured due to only one request during a particular browser session.

Definitions:Page Impressions: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server.

Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser, it does not measure a person. Counting of unique browsers may overstate or understate the number of individual devices concerned due to factors such as dynamic IP address allocation, significant levels of uniformity in IP and browser combinations operating through a proxy, cookie blocking and deletion.

Visit: A series of interactions by a visitor with a site without 30 consecutive minutes of inactivity.

Visit Duration: The amount of time spent during a browser/visit measured from the first recorded transaction with the server until the last recorded transaction. Single pagevisits are excluded from this calculation and no assumption is made of their duration or of the time spent on the last page of the visit.

Internal Page Impressions: Website activity that is generated by individuals with IP addresses known to be associated with the website. This activity is excluded from the report.

Nonqualifying Activity: Unsuccessful transfers of requested documents, as well as successful transfers of requested documents where evidence suggests that browsers were not in use (i.e., a human was not viewing the page at the time of the request) are considered nonqualifying and have been deducted from the report.


Explanatory (continued)

Newsletters:Included in the Newsletter Activity are the following mailings branded to The Economist: Business This Week, Editor’s Highlights, Gulliver’s Best, Management Thinking, New on The Economist online, Politics This Week, Publisher’s Newsletter, The Economist Debates, and The Economist in Audio.

Newsletter Issues in Period Total Net Distribution Total Unique Opens Unique Open Rate Business This Week 4 2,434,365 300,705 12.4% Editor’s Highlights 4 869,671 154,419 17.8% Gulliver’s Best 4 752,435 129,335 17.2% Management Thinking 4 760,706 116,906 15.4% New on The Economist online 13 6,320,886 868,438 13.7% Politics This Week 4 2,275,753 281,089 12.4% Publisher’s Newsletter 2 779,797 103,007 13.2% The Economist Debates 9 252,536 40,785 16.2% The Economist in Audio 5 219,482 44,012 20.1%

Unique Opens were calculated 60 days after the send date of the newsletter.

Definitions:Net Distribution: The newsletters from a given newsletter mailing that reached the subscriber’s email delivery server with a positive status code response received in return, net of any internal and test addresses. Calculated by subtracting undelivered messages from gross sent messages.

Unique Open: The total number of HTML newsletters opened by a unique (individual) subscriber’s email address.

Unique Open Rate: The total number of HTML newsletters opened by a unique (individual) subscriber’s email address, divided by the number of net deliveries of the issue.

Social Media Sites:Facebook Likes:Facebook is a social networking website that is operated by Facebook Inc. The number of “Likes” are the number of individual Facebook profiles that have signed onto Face-book pages created and/or branded to The Economist. “Likes” may allow content from these Facebook Pages to be displayed on their personal News Feed tab. The number represented in this report is the total “Likes” and may contain individuals that “like” more than one page (e.g., may contain duplicates). A Facebook profile (account) may not equate to an individual person. A total of three Economist branded Facebook accounts were included in the total shown on this report.

Twitter Followers (Total):Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered accounts of Twitter who may receive one of The Economist branded “tweets” on their personal Twitter account pages. (A “tweet” consists of a text message of 140 characters or less.) The number represented in this report is the total “followers” and may contain accounts that “follow” more than one feed (e.g., may contain duplicates). A Twitter account may not equate to an individual person. A total of 17 of The Economist branded Twitter feeds were included in the total shown in this report.

LinkedIn Group Members:LinkedIn is the professional social network. LinkedIn members of a group are allowed to post comments, follow conversations and permit content from the group to be posted on their own personal LinkedIn Page.

Tumblr Followers:Tumblr is a microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users and allow entries from The Economist into their personal Tumblr pages.

Google+ Circle Members:These are Google+ users who have chosen to allow The Economist content on Google+ to be shared on their personal pages within the service. There may be duplication of users between the accounts reported.

To Members of the Audit Bureau of Circulations:

Data annotated as ‘subject to audit’ represent items reported on the most recent ABC Publisher’s Statement (US) and Cross Platform Circulation Certificate (ABC/UK) and will be verified at the next scheduled audit period by the ABC (US/UK). Other data have been examined in accordance with the ABC/US Bureau’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances.In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.

Audit Bureau of Circulations

THE ECONOMIST, published by The Economist Newspaper Ltd, 25 St. James’s Street - London SW1A 1HG

September 2012 04-0261-0

The Economist, London, England, Page 5 of 13 - #230 - 744



Copyright © 2012 Audit Bureau of Circulations. All rights reserved.



The Economist Regional Editions

North American

Latin American

UK

Continental Europe

Middle East and Africa

Asia Pacific

Links to the individual regional ABC US/UK statements are available

on the following seven pages


The Economist(North American Edition)

As of June 2012



Average circulation

Total Average Print Circulation Jan-June 2012 (sourced from ABC/US) 839,698


Replica (sourced from ABC/US) 7,615

Full Print Edition (sourced from ABC/UK)


Other Digital Edition (sourced from ABC/UK)


TOTAL Average Print And Paid Digital Editions Circulation Jan-June 2012 Subject to audit for six months ended June 30, 2012 (Publisher’s Statement) 897,012

North America Statistics








Newsletters (Worldwide Activity)




Social Media Sites (Worldwide Activity) As of Key numbers







http://abcas3.accessabc.com/ABCeStats/geteStatementPDF.aspx?member=QMJvdYaqx9Q=&period=0bum61uZam0=&product=Eutl7ntznYU=&ff=y

The Economist(North American Edition)

As of June 2012



Prices

Average Print And Digital Replica Subscription Price AnnualizedSubject to audit for six months ended June 30, 2012 (ABC/US Publisher’s Statement)

$103.56

Average Digital (Non-Replica) Subscription Price AnnualizedSubscriptions served for the six months ended June 30, 2012 (ABC/US)

$106.61

Subject to Audit for six months ended June 30, 2012 Publisher’s Statement (ABC/US)

Print and Digital Replica

900,000

850,000

800,000

750,000

700,000

650,000

600,000

Circulation

Rate Base

January

February

March

April May June


The Economist(Latin American Edition)

As of June 2012



Average circulation

Total Average Print Circulation Jan-June 2012 (sourced from ABC/US) 13,301


Replica (sourced from ABC/US) 370

Full Print Edition (sourced from ABC/UK)


Other Digital Edition (sourced from ABC/UK)


TOTAL Average Print And Paid Digital Editions Circulation Jan-June 2012 Subject to audit for six months ended June 30, 2012 (Publisher’s Statement) 18,734

Latin America Statistics




Total Monthly Unique Browsers June 2012 330,804

Total Visits June 2012 684,737














http://abcas3.accessabc.com/ABCeStats/geteStatementPDF.aspx?member=ysrQ5ZHqD20=&period=0bum61uZam0=&product=Eutl7ntznYU=&ff=y

The Economist(UK Edition)

As of June 2012



Average circulation

Total Average Print Circulation Jan-June 2012 (sourced from ABC/UK) 210,386


Replica (sourced from ABC/US)


Non-Replica (sourced from ABC/US)



TOTAL Average Print And Paid Digital Editions Circulation Jan-June 2012 Subject to audit for Jan-June 2012 Cross Platform Circulation Certificate 216,532

UK Statistics



















http://www.abc.org.uk/Certificates/18110102.pdf

The Economist(Continental Europe Edition)

As of June 2012



Average circulation









Continental Europe Statistics




















The Economist(Middle East and Africa Edition)

As of June 2012



Average circulation









Middle East and Africa Statistics





Total Visits June 2012 382,580

Total Page Impressions June 2012 867,371














The Economist(Asia Pacific Edition)

As of June 2012



Average circulation









Asia Pacific Statistics




















News & Politics

Abc economist mediareport-final