2012-04-18 Rocking the Vote: Using Electronic Media

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Presentation at the LWV Berkeley/Albany/Emeryville event on civic engagement and voting from 2012. The video of this presentation is here: http://youtu.be/fGPTsTvhuRU

Text of 2012-04-18 Rocking the Vote: Using Electronic Media

  • Rocking the Vote Using Electronic Media Jennifer Waggoner President, League of Women Voters of California
  • Goal Audience Action THEN consider format Build relationships
  • Goal Active, informed participation in democracy
  • CA SOS Registration Report
  • Who does not vote? 30% are habitual voters 35% are periodic voters register but dont always vote 35% are not registered mostly 18-30 year olds
  • Goal & Audience Increase participation of non-voters: Registration Turnout
  • Goal & Audience Increase participation of non-voters: Registration Turnout
  • Why dont people vote?
  • Stimulating Political Environment
  • Stimulation Online
  • Stimulation Online - CA Internet use widespread Demographic differences are striking Differences between Latino subgroups Younger, more educated, and more affluent adults are more likely to access the Internet with a cell phone
  • What will get them to vote?
  • More information? What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention. Herbert Simon, the late Nobel laureate economist
  • Audience Trends Immediacy Want info now Interactivity Expect to be included Attention Span Overwhelmed. Responding by moving quickly between topics and sources
  • Audience Trends Easy to skim Obvious purpose or goal Speaks to them (they are clearly the intended audience) and has meaning for their life
  • Influential Ask?
  • Influential Electronic Ask?
  • Influential Electronic Ask?
  • Using Data Where is the audience you care about online? Who are they? What are they interested in? Who influences them?
  • The Medium
  • Using Data Facebook Example
  • Using Data Facebook Example
  • Pinterest
  • Join the League!