2011+milwaukee+journal+sentinel+retail+rate+card2

E F F E C T I V E J A N U A R Y 2 0 1 1

M I L W A U K E E J O U R N A L S E N T I N E L

1 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011

A COMMANDING LEAD

Milwaukee Journal Sentinel

Journal Sentinel Inc. is the local leader in market reach and penetration with 78% of metro Milwaukee adults using our products every week. Our print and Internet

products deliver your messages to the largest audience in this market. Period.

Sources: 2010 Scarborough Report Release 1, Milwaukee CBSA as verified by the Audit Bureau of Circulations; 2010 Scarborough Report Release 1 Newspaper Penetration Report, Top 50 DMA’s.

As Wisconsin’s largest newspaper and flagship publication of Journal Sentinel Inc., the MilwaukeeJournal Sentinel serves as the only major dailynewspaper for the Milwaukee metropolitan area.With over 125 years of experience as the community’s news leader, Journal Sentinel remainsthoroughly committed to serving the southeasternWisconsin consumer and business market. Thisphilosophy is simply fulfilled by delivering the news and information that makes a difference inpeople’s lives while delivering desirable audiencesto advertisers.

■ The Sunday Journal Sentinel has the highestreadership penetration among the top 50 mediamarkets in the nation.

■ The daily Milwaukee Journal Sentinel ranks second in market penetration among the top 50media markets in the nation.

■ During a typical week, 72% of metro Milwaukeeadults read the Milwaukee Journal Sentinel.

■ The Milwaukee Journal Sentinel won thePulitzer Prize for local reporting in both 2008and 2010.

2Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011

Print and Internet Products

Packer Plus America’s #1 Packer’s magazine for die-hardPacker fans. Seven out of ten readers aremale. The average household income of thisaudience is $64,500.Source: Aug-Sept 2010, The Media Audit, Milwaukee CSA.

MetroparentMetroparent is a monthly family-orientedlifestyle magazine. 87% of readers have children at home. Three out of four readers are women.Source: 2010 Scarborough Report, Releasae 1, Milwaukee DMA.

Wisconsin TrailsWithin the pages of Wisconsin Trails, readersfind treasured places, meet fascinating peopleand take the exciting journeys waiting to bediscovered.

JSOnline.com■ Southeast Wisconsin’s #1 digital source for

local news and information, reaching morelocal adults than any other local onlinenews source!

Source: 2010 Scarborough Report, R1, Milwaukee DMA.

JobNoggin.com/Monster■ JobNoggin/Monster has a larger reach of

local adults than any other employment website in Southeast Wisconsin.

Source: September 2010 ComScore, Milwaukee DMA.

CommunityNOW.com■ CommunityNOW sites attract more than

1 million page views a month!Source: 2010 Q3 Omniture Site Catalyst.

MilwaukeeMoms.com■ 54% of local visitors have children under

age 6 and 16% have children age 6 to 12.Source: Aug-Sept 2010 The Media Audit, Milwaukee CSA.

CarSoup.com■ 1,000’s of local auto deals listed daily.

Journal Interactive

Niche Products

CommunityNOWMy Community NOW are publications with news and community-submitted content reaching desirable suburbanreaders every week. 86% of readers arehomeowners.Source: Aug-Sept 2010 The Media Audit, Milwaukee CSA.

ShopNOWIncrease your response with greaterreach. ShopNOW is a weekly shared mailshopper publishing everyWednesday/Thursday. ShopNOW compliments the Sunday and WednesdayJournal Sentinels with delivery to non-subscribers of both publications. ROP opportunities exist in three geographically targeted editions. Forinsert advertisers, saturate as broad asthe 4-county area or as specific as thesub-zip code level.

Silent SportsSilent Sports magazine is a monthly, regionalsubscriber based sports and travel magazine.It has grown and expanded since its foundingin 1984 to become the information source foractive recreational and serious athletesthroughout Wisconsin and the UpperMidwest.

Behavioral/Geo/Demo Targetingwith our partner Yahoo.com■ Target consumers based on search habits,

where they live or gender/age.

JSOnline.com/DealWatch■ Allows local businesses to post daily offers on

social media sites including Facebook and Twitter.

AdMail & E-Newsletters■ Send e-mail messages diretly to target audiences.

www.JSOnline.mobi andJSOnline app■ News updated as it happens on your

mobile phone.

JSOnline.com/Homes■ House & Home includes one of the

largest listings of open houses in thearea along with MLS listings of homesfor sale.

Search Engine Optimization■ Get your business found online with

search engine optimization on Yahoo,Google, MSN and AOL.


Why the Milwaukee Journal Sentinel?

■ Advertisers reach more people advertising one day in the MilwaukeeJournal Sentinel than on either the 5p.m. or 10 p.m. broadcasts of all fourlocal news programs combined.

■ Three out of five metro Milwaukeeadults read the Milwaukee JournalSentinel every Sunday.

■ More metro Milwaukeeans read theMilwaukee Journal Sentinel Sundaythan watch Badgers football all year long.

■ Among southeast Wisconsinites, moreadults read the Sunday Journal Sentinelevery week than the average audienceof a 1/2 hour of prime time televisionany day of the week.

■ A single issue of the Milwaukee JournalSentinel reaches more people than amorning drive spot on each of the 59local radio stations.

■ Every week more people read theMilwaukee Journal Sentinel/JSOnline.com than attend the entire

annual run of Wisconsin State Fair orSummerfest.

■ Any day, the Milwaukee JournalSentinel’s daily readers would fill MillerPark, home to the Milwaukee Brewersmore than 11 times.

■ Any week, the Sunday JournalSentinel’s Sunday readers would fill the Green Bay Packers’ Lambeau Fieldmore than 10 times.

Sources: 2010 Scarborough R1 DMA Newspaper Penetration Report, 2010 Scarborough R1 Milwaukee DMA and CBSA.

The Milwaukee Journal Sentinel leads the pack in local audience penetration among the top 50 media markets:

#1in Sunday newspaper readership

#2 in daily newspaper readership

#1in weekly print newspaper readership

#1 in weekly print newspaperand Web site combinedaudience reach


General Contact Information

CONTENTSInvestment Levels................................................5

Repeat Ad Program..............................................6

Full Run Single Insertion Advertising.................7-8

Earned Rates.......................................................9

Specialty Products...............................................9

Preprints...........................................................10

Weekend Plus & Marketplace Pre-Print Rates......11

Definitions & Requirements ...............................12

Advertising Policy ..............................................12

Advertising Production .......................................13

Deadlines..........................................................14

SENIOR VICE PRESIDENT ADVERTISINGMargie Cochrane(414) [email protected]

MAJORS/NATIONAL/TMC SALES DIRECTORChris Grow(414) [email protected]

RETAIL ADVERTISING DIRECTORPat Naeve(414) [email protected]

SALES DEVELOPMENT/SPECIALTY MEDIA SALES DIRECTORBecca Hammer(414) [email protected]

CLASSIFIED ADVERTISING DIRECTORBruno Giovannoni(414) [email protected]

VICE PRESIDENT – ADVERTISING(JOURNAL INTERACTIVE & JOURNAL SENTINEL CLASSIFIEDS)Daryl Hively(414) [email protected]

ONLINE SALES DIRECTORToni Sampson-Riebe(414) [email protected]

Milwaukee Journal Sentinel333 West State StreetP.O. Box 661Milwaukee, WI 53201-0661(414) 224-2498jsonline.com

FOR OVERNIGHT DELIVERYOF AD MATERIALS:333 West State StreetMilwaukee, WI 53203

ADVERTISING CUSTOMER SERVICE(414) 224-2498ADVERTISING ACCOUNTING(414) 224-2442CIRCULATION(414) 224-2222

SENDING ADS DIGITALLY (414) 224-2697http://mjsads.jsonline.comAdSend 1-800-TAD-SEND

CUSTOMER SERVICE

IF YOU REQUIRE ADDITIONAL INFORMATION OR ASSISTANCE, PLEASE CALL YOUR ADVERTISING SALES REPRESENTATIVE OR:


Retail ROP Rates

D$2,500

$4,000

$6,900

$9,700

$13,500

C$19,000

$25,000

$33,000

$44,000

$58,500

B$78,000

$99,000

$126,000

$160,000

$203,000

A$258,000

$322,000

$402,000

$500,000

$625,000

Flex Program

INVESTMENT LEVELS

NUMBER OF WEEKS MIN. AD SIZE8 WKS + 8 INCHES16 WKS + 6 INCHES32 WKS + 4 INCHES

If you have a local storefront presence and have not been established as a national orclassified rate category, then use the enclosed rates for full run ROP (Run of Press), ZonedEditions and Preprinted inserts appearing in the Milwaukee Journal Sentinel. Investmentlevels indicate an annual investment in Journal Sentinel products and services. An advertiser has 12 months to fulfill the Investment Agreement.

ColorOne and Full Color positions are available 7 days per week. Color rates are charged as apercentage of space. Minimum ad size to purchase color is 8 column inches.

• ROP Journal SentinelProducts

• Special Sections• Color• Position Charges• JS Events• JSOnline• NOW Sites• Logo Links• Guaranteed Clicks• JS Direct (minus postage)• Inserts: Preprints, Print

& Deliver, Power Reach

• Polybags, Toppers, Ad-Ons

• Vendor Sections• Journal Sentinel Specialty

Media: Wisconsin Trails,MetroParent, and Packer Plus

• Classifed

• Commercial Print• JCPG Products• Postage• Promotional Space

Flex ProgramThe Flex Program is designed to allow advertisers to commit to a specific number of weeksaround peak selling periods and receive additional discounts. Advertisers must choose anoverall investment rate then determine if they will add Flex Weeks to their commitment.Minimum number of weeks and minimum ad size apply with the Flex Program. Please askyour Account Executive for details.

The following products and services count toward Investment level fulfillment:

The following products DO NOT count toward annualcontract fulfillment:

AD SIZE JSI

SINGLE INSERTION COLOR% of Space Charge

Full Color One Color

Full Pages - 120" 19% 16%Half Plus - 60-117" 24% 20%Quarter Plus - 30-59.25" 34% 29%Under Quarter - 15-29.5" 44% 38%Small Space - 8-14.75" 54% 46%

Minimum ad: 8 inches

Discounted color rates areavailable for repeat ad pro-grams. Please see page 4 ofthe rate card or ask yourAccount Executive for details.

Example:2x5 ad size x $100 per column inch = $1,000 base priceFull color for a 10 column inch ad is 54% of space charge$1,000 x .54= $540 color charge$1,000 base + $540 color = $1,540 total charge

One color on 1/2 page broadsheet6x10 ad size x $80 per column inch = $4,800 base priceOne color for a 60 column inch ad is 20% of space charge$4,800 x .20 = $960 color charge$4,800 base + $960 color = $5,760

Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011 6

Repeat Ad Program

DCBA

MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER

$98 $79 $82 $66 $74 $60 $65 $53

$93 $75 $77 $62 $69 $55 $60 $49

$88 $70 $73 $58 $65 $52 $57 $46

$83 $67 $69 $54 $61 $49 $54 $43

Flex Program

NUMBER OF WEEKS MIN. AD SIZE MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER

8 WKS + 8 INCHES $93 $75 $77 $62 $69 $55 $60 $4916 WKS + 6 INCHES $88 $70 $73 $58 $65 $52 $57 $4632 WKS + 4 INCHES $83 $67 $69 $54 $61 $49 $54 $43

2X IN 7 DAYS 3X IN 7 DAYS 4X IN 7 DAYS 12X IN 4 WEEKS

DOUBLE PLAY TRIPLE PLAY POWER PLAY TRIPLE POWER

DOUBLE PLAY TRIPLE PLAY POWER PLAY TRIPLE POWER

6" minimum ad size waived for 32 week flex advertisers utilizing the Repeat Ad Program.

INVESTMENT LEVEL

The Repeat Ad Program allows Contract Advertisers to stretch their advertising investment to get the most frequency possible.All Double Play, Triple Play and Power Play ads must be run in a 7-day period, ordered at one time, no size changes, copy changesrelating to dates only. Triple Power programs must be run within 4 weeks of the first

appearance and can have two copy changes; no size changes and all ads must be ordered at once.Six inch minimum ad size for Repeat Ad Program. Flex program hasvarying size minimums. Please consult grid. Any Repeat Ad schedule with Main News as a component will have the entireschedule charged at Main News rate.

$2,500$4,000$6,900$9,700

$13,500

$19,000$25,000$33,000$44,000$58,500

$78,000$99,000

$126,000$160,000$203,000

$258,000$322,000$402,000$500,000$625,000

Repeat Ad Program ColorMinimum size to include color is 8 column inchesColor must be purchased for all ads in the schedule to qualify for these rates.Repeat ads with color 60 inches or larger revert to single insertion color rates(page 3).

Number of Insertions

REPEAT PROGRAM% of Space Charge

Full Color One Color

Double Play 45% 38%Triple Play 35% 30%Power Play 25% 21%Triple Power 20% 17%

2X IN 7 DAYS 3X IN 7 DAYS 4X IN 7 DAYS 12X IN 4 WEEKS

Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 20117

Full Run Single Insertion Advertising

DCBA

MON • TUES • SAT THURS • FRI

MAIN NEWS BUSINESS SPORTS CUE LOCAL MAIN NEWS BUSINESS SPORTS CUE LOCAL

INVESTMENT LEVEL

Flex Program MON • TUES • SAT THURS • FRI

NUMBER OF WEEKS MIN. AD SIZE MAIN NEWS BUSINESS SPORTS CUE LOCAL MAIN NEWS BUSINESS SPORTS CUE LOCAL

8 WKS + 8 INCHES $82 $77 $62 $59 $65 $63 $92 $85 $69 $66 $72 $7016 WKS + 6 INCHES $79 $74 $59 $56 $62 $60 $89 $82 $66 $63 $69 $6732 WKS + 4 INCHES $76 $71 $56 $53 $58 $57 $86 $79 $63 $60 $66 $64

Flex Program – Non consecutive weeks. Maximum ad size: 65"

OTHERSECTIONS

OTHERSECTIONS& SPECIALSECTIONS

OTHERSECTIONS

$2,500 $90 $85 $70 $67 $73 $71 $101 $93 $76 $74 $80 $77$4,000 $88 $83 $69 $65 $71 $70 $98 $91 $75 $72 $79 $76$6,900 $87 $82 $67 $64 $70 $68 $97 $90 $74 $71 $77 $75$9,700 $86 $81 $66 $63 $69 $67 $96 $89 $73 $70 $76 $74

$13,500 $85 $80 $65 $62 $68 $66 $95 $88 $72 $69 $75 $73

$19,000 $84 $79 $64 $61 $67 $65 $94 $87 $71 $68 $74 $72$25,000 $83 $78 $63 $60 $66 $64 $93 $86 $70 $67 $73 $71$33,000 $82 $77 $62 $59 $65 $63 $92 $85 $69 $66 $72 $70$44,000 $81 $76 $61 $58 $64 $62 $91 $84 $68 $65 $71 $69$58,500 $80 $75 $60 $57 $63 $61 $90 $83 $67 $64 $70 $68

$78,000 $79 $74 $59 $56 $62 $60 $89 $82 $66 $63 $69 $67$99,000 $78 $73 $58 $55 $61 $59 $88 $81 $65 $62 $68 $66

$126,000 $77 $72 $57 $54 $59 $58 $87 $80 $64 $61 $67 $65$160,000 $76 $71 $56 $53 $58 $57 $86 $79 $63 $60 $66 $64$203,000 $75 $70 $55 $52 $57 $56 $85 $78 $62 $59 $65 $63

$258,000 $74 $69 $54 $51 $56 $55 $84 $77 $61 $58 $64 $62$322,000 $73 $68 $53 $50 $55 $53 $83 $76 $60 $57 $63 $61$402,000 $72 $67 $52 $49 $54 $52 $82 $75 $59 $56 $62 $60$500,000 $71 $66 $51 $48 $53 $51 $81 $74 $58 $55 $61 $59$625,000 $70 $65 $50 $47 $52 $50 $80 $73 $57 $54 $60 $58

OPEN $113 $93 $93 $93 $93 $93 $123 $102 $102 $102 $102 $102


Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011 8

Full Run Single Insertion Advertising

Flex Program WEDNESDAY SUNDAY

NUMBER OF WEEKS MIN. AD SIZE MAIN NEWS BUSINESS SPORTS CUE LOCAL MAIN NEWS BUSINESS SPORTS CUE LOCAL

8 WKS + 8 INCHES $124 $107 $89 $76 $94 $80 $139 $129 $106 $102 $111 $10716 WKS + 6 INCHES $120 $102 $86 $72 $89 $77 $136 $124 $103 $99 $108 $10432 WKS + 4 INCHES $116 $99 $82 $69 $86 $73 $133 $121 $100 $96 $105 $101

Flex Program – Non consecutive weeks. Maximum ad size: 65"

OTHERSECTIONS

OTHERSECTIONS

DCBA

WEDNESDAY SUNDAY

MAIN NEWS BUSINESS SPORTS CUE LOCAL MAIN NEWS BUSINESS SPORTS CUE LOCAL

INVESTMENT LEVEL OTHERSECTIONS& SPECIALSECTIONS

$2,500 $136 $116 $99 $85 $104 $89 $152 $141 $116 $112 $122 $118$4,000 $132 $114 $98 $83 $103 $88 $146 $139 $115 $110 $120 $116$6,900 $131 $113 $96 $82 $101 $86 $145 $136 $112 $108 $118 $114$9,700 $130 $112 $95 $81 $98 $85 $144 $134 $111 $107 $116 $112

$13,500 $128 $110 $94 $80 $97 $84 $143 $133 $110 $105 $115 $111

$19,000 $127 $109 $92 $79 $96 $83 $142 $131 $108 $104 $114 $110$25,000 $125 $108 $92 $77 $95 $82 $140 $130 $107 $103 $112 $108$33,000 $124 $107 $89 $76 $94 $80 $139 $129 $106 $102 $111 $107$44,000 $123 $104 $88 $75 $93 $79 $138 $127 $105 $101 $110 $106$58,500 $122 $103 $87 $73 $90 $78 $137 $126 $104 $100 $109 $105

$78,000 $120 $102 $86 $72 $89 $77 $136 $124 $103 $99 $108 $104$99,000 $119 $101 $84 $72 $89 $75 $135 $123 $102 $98 $107 $103

$126,000 $117 $100 $84 $70 $87 $75 $134 $122 $101 $97 $106 $102$160,000 $116 $99 $82 $69 $86 $73 $133 $121 $100 $96 $105 $101$203,000 $115 $97 $81 $68 $85 $72 $132 $120 $99 $95 $104 $100

$258,000 $113 $96 $80 $67 $83 $72 $130 $119 $98 $94 $103 $99$322,000 $113 $95 $78 $65 $82 $70 $129 $118 $97 $93 $102 $98$402,000 $111 $93 $76 $65 $80 $69 $128 $116 $96 $92 $101 $97$500,000 $109 $92 $75 $63 $79 $68 $127 $115 $95 $91 $100 $96$625,000 $108 $91 $75 $62 $78 $67 $126 $114 $94 $90 $99 $95

OPEN $166 $128 $133 $117 $133 $117 $188 $156 $156 $156 $156 $156


Specialty Products


POWER REACH: Power Reach is a two sided, full-color Print and Distribute insert program where the cost savings achieved in bulk printing are passed onto you. Simply determine your targeted saturation distribution needs andtake advantage of bulk print runs. Deliver your message all at once, orchoose to split your distribution over a period of time, up to 60 days.Either way, you will enjoy big savings.

BENEFITS OF POWER REACH

Cost Effective: Two sided, full-color glossy inserts printed and deliveredfor as little as 2.1 cents per piece. Compare that to the cost of a firstclass stamp.

Market Saturation: By inserting into the Journal Sentinel on eitherSunday or Wednesday, you will reach our highly valued subscribers.Plus, you will reach non-subscribers with our ShopNow shared mailpackage delivered Wednesday/Thursday. Together, you achieve cost-effective market saturation.

Contact your Milwaukee Journal Sentinel Account Executive for themost up to date pricing and a customized Power Reach proposal to helpyou target exactly the customers and prospects that you need.

AD-ONS: Stick your ad on the Front page or the Cue section. Use as coupons, forad awareness, or to promote sales and events. Combines the strongimpact front page position with the high penetration of the MilwaukeeJournal Sentinel.

Earned Rates

MON, TUES, THURS, FRI WEDNESDAY SUNDAY POWER PLAY TRIPLE POWERSAT (4x in 7 days) (12x in 4 weeks)

UNDER $495 $93 $102 $128 $156 $72 $64$495 + $89 $97 $122 $148 $66 $58$895 + $85 $93 $116 $141 $60 $53

Minimum Ad Size: Single Insertion: 3 inches; Multi-Insertion: 6 inches. No Main News insertions. No Changes 2 Changes

SINGLE INSERTIONSMONTHLY EARNED RATE

HOLIDAYS, GIVING OCCASIONS, SPORTS EVENTS, SALES EVENTS

*HOLIDAYS, GIVING OCCASIONS, SPORTS EVENTS, SALES EVENTSUp to 21 days prior to or after any period listed below

HOLIDAYS

For advertisers whose campaign investment does not reach the minimum contract level or who choose not to sign contracts, EarnedRates are available. To qualify for an Earned Rate level, all ads must be placed at the same time. Previously published ads cannot beadded together with future schedules to gain a lower rate. Earned Rated ads do not qualify for Main News placement.

SALES EVENTSInventoryCloseout/Reduction SaleAnniversary SaleYear-End SaleAfter Christmas SaleEnd-of-Season SaleTent SaleBack to School SaleGrand Openings

GIVING EVENTSValentine’s DayMother’s DayFather’s Day

SPORTING EVENTSSuperBowl SundayMarch MadnessCollege/Pro GamesWorld Series

MILWAUKEE JOURNAL SENTINEL FULL RUN

New Year’sEasterPresidents DayMemorial DayVeteran’s Day4th of JulyLabor DayRamadanRosh Hashana

Yom KippurColumbus DayThanksgivingHanukkahChristmas

Please contact your sales representative for zoning opportunities.


PACKAGING INSTRUCTIONSPreprints scheduled for distribution in theSunday or daily Milwaukee JournalSentinel should NOT be tied. They must bebrick-stacked in uniformly jogged turns ofno less than 6 inches. Please packageShopNOW (TMC) inserts separate fromJournal Sentinel inserts.

DISCOUNTSFull-run, metro and selective preprints inthe Milwaukee Journal Sentinel aretotaled to determine frequency brackets.Annual contract required.

6-12 times ........3% 52-99 times ........10%13-25 times ......5% 100-119 times ....11%26-38 times ......7% 120+ times ..........12%39-51 times ......8%

SHIPPING INSTRUCTIONSShip prepaid, on disposable skids to:

Milwaukee Journal SentinelWarehouseMilwaukee Journal Sentinel4101 W. Burnham St., Unit BMilwaukee, WI 53215

A minimum of four bands should be usedto secure load. Loaded pallets should becovered with reinforced cardboard thatprotects the corners and wrapped com-pletely with plastic stretch wrap. Staticcharging should not be introduced intothe printing process. Loaded pallet heightmust not exceed 66 inches from the floorto the top of the pallet. Maximum weightof fully packed skid is 2500 lbs. Palletsmust not be double stacked on trucks ortrailers. Acceptable pallet size includes

up to 48” by 48”. Milwaukee JournalSentinel Warehouse hours: 6:00 a.m. to4:30 p.m.

MINI/FLEXI, TAB RATES• Preprints measuring less than 90 squareinches, per page (outside dimensions)earn Mini/Flexi rate.• Sections 90 square inches or larger, butless than 156 square inches, will be billedas tabloid sections.• Sections 156 square inches or over willbe billed as full-page sections.

PREPRINT REQUIREMENTSSCHEDULING: Daily-Tuesday throughFriday and Sunday availability.

*ORDER DEADLINES: Tuesday-Friday issues: 4:00 p.m.,10 calendar days prior to issue.Sunday issue: 4:00 p.m., 15 days priorto issue TMC issue: 4:00 p.m., 15 days prior toissue

Cancellations require 12 days for Sundayand TMC and 8 days for daily.Modifications of quantities and deliveryareas are not available after deadlines.Delivery date no later than 10 days prior toinsertion date for Sunday and TMC. 6 daysfor daily.

DISTRIBUTION: Full circulation, five-county area, selective (10,000 minimumdaily Journal Sentinel, Sunday JournalSentinel, and 15,000 minimum TMC).Inquire about current requirements for fulland five-county distribution. Selective dis-tribution by zip code may be done on a

geographic or demographic marketingplan.

SIZES & STOCK SPECIFICATIONS: I. Single Sheet

A. Minimum Stock Thickness – .007 inch

B. Minimum Dimensions – 5 1/2 x 8 1/2 inches

C. Maximum Dimensions – 10.5 x 11.75 inches

II. PreprintsA. Minimum Stock Thickness –

.007 inch (regardless of page count)B. Minimum Dimensions –

5 1/2 x 8 1/2 inchesC. Maximum Dimensions –

10.5 x 11.75 inchesFull Page (Standard): Over-all paper sizenot to exceed 10.5 inches by 11.75 incheswhen folded.

DISTRIBUTION ORDERING: All singlesheets and preprints that meet our mini-mum thickness have a 3% spoilage factorbuilt into our distribution numbers.Preprints that do not meet the publishedminimum preprint requirements mayexperience excessive multiples and miss-es and could impact the ordered coveragearea.

Inserts damaged in shipment or that showvisible signs of irregular printing situa-tions, such as excessive moisture, stickingtogether, below-minimum thickness andless than ordered amounts that couldeffect proper coverage will be communi-cated to the sales representative andclient as soon as possible. If additionalproduct can not be obtained, those areas

to be shorted will be determined by a salesrepresentative and client and then com-municated to the Packaging department.Milwaukee Journal Sentinel recommendspurchasing preprints off 30 day projectionwhich includes the required spoilage tomeet circulation quantities. Please inquirewith your Account Executive for most up-to-date circulation requirements.BOOK SIZE: Must be cleared for accept-ance in advance.

ACCEPTABILITY OF DIE CUTS OR ODDSHAPED INSERTS: A copy or mock-up ofevery preprint must be submitted formechanical clearance and advertisingcopy acceptance before reservation willbe confirmed. Any preprint containing anadhesive surface, unusual shape or typestock, envelope or product sample mustbe cleared for acceptance prior to confir-mation or reservation date. Please checkwith your sales associate for details.

INDICIA REQUIREMENTS: All preprintedinserts must have the supplement line"Advertising Supplement to the MilwaukeeJournal Sentinel" on the front or back cover.Gang listings of newspapers distributing theinserts are acceptable, insert date on thepreprint is optional.

POSTAL INDICIAS PROHIBITED excepton reply cards or envelopes.

10,000-49,999 50,000-99,999 100,000-199,999 200,000-299,999 300,000-PLUS FULL RUN

Preprints

T A B1

2 4 $64.00 $60.00 $62.00 $59.00 $60.00 $57.00 $59.00 $55.00 $57.00 $53.00 $47.004 2 8 $65.00 $61.00 $63.00 $60.00 $61.00 $58.00 $60.00 $56.00 $58.00 $55.00 $48.00 6 12 $69.00 $64.00 $66.00 $63.00 $64.00 $61.00 $63.00 $59.00 $61.00 $58.00 $51.00 8 4 16 $71.00 $67.00 $69.00 $66.00 $67.00 $63.00 $66.00 $61.00 $64.00 $60.00 $54.00 12 6 24 $76.00 $72.00 $74.00 $70.00 $71.00 $68.00 $70.00 $66.00 $68.00 $64.00 $58.00 16 8 32 $80.00 $75.00 $78.00 $73.00 $75.00 $71.00 $73.00 $69.00 $71.00 $67.00 $60.00 20 10 40 $81.00 $77.00 $79.00 $75.00 $77.00 $72.00 $75.00 $70.00 $72.00 $69.00 $61.00 24 12 48 $83.00 $79.00 $81.00 $76.00 $78.00 $73.00 $76.00 $71.00 $74.00 $70.00 $62.00 28 14 56 $84.00 $80.00 $82.00 $76.00 $80.00 $74.00 $76.00 $71.00 $74.00 $70.00 $64.00 32 16 64 $87.00 $82.00 $84.00 $79.00 $82.00 $75.00 $79.00 $73.00 $77.00 $72.00 $65.00 36 18 72 $89.00 $84.00 $86.00 $81.00 $84.00 $78.00 $81.00 $75.00 $79.00 $74.00 $67.00 40 20 80 $92.00 $87.00 $89.00 $84.00 $86.00 $81.00 $84.00 $78.00 $81.00 $77.00 $69.00 44 22 88 $95.00 $89.00 $92.00 $86.00 $89.00 $83.00 $86.00 $81.00 $84.00 $79.00 $71.00 48 24 96 $98.00 $93.00 $95.00 $89.00 $92.00 $86.00 $90.00 $84.00 $87.00 $82.00 $74.00 52 26 104 $101.00 $95.00 $98.00 $92.00 $95.00 $89.00 $92.00 $86.00 $90.00 $85.00 $77.00 56 28 112 $104.00 $98.00 $101.00 $95.00 $97.00 $91.00 $95.00 $89.00 $92.00 $87.00 $79.00 60 30 120 $107.00 $101.00 $104.00 $98.00 $101.00 $95.00 $98.00 $92.00 $95.00 $90.00 $81.00 64 32 128 $110.00 $103.00 $106.00 $100.00 $103.00 $97.00 $100.00 $94.00 $97.00 $92.00 $83.00 68 34 136 $112.00 $105.00 $109.00 $102.00 $105.00 $99.00 $102.00 $95.00 $99.00 $94.00 $85.00 72 36 144 $115.00 $108.00 $111.00 $104.00 $108.00 $101.00 $104.00 $97.00 $101.00 $96.00 $86.00 76 38 152 $117.00 $110.00 $114.00 $105.00 $110.00 $102.00 $107.00 $99.00 $103.00 $98.00 $88.0080 40 160 $119.00 $112.00 $116.00 $109.00 $112.00 $104.00 $109.00 $101.00 $106.00 $100.00 $89.00 84 42 168 $123.00 $115.00 $118.00 $112.00 $115.00 $108.00 $112.00 $103.00 $109.00 $102.00 $92.00 88 44 176 $126.00 $118.00 $121.00 $114.00 $117.00 $110.00 $114.00 $107.00 $111.00 $104.00 $94.00 92 46 184 $129.00 $120.00 $124.00 $117.00 $120.00 $113.00 $117.00 $110.00 $114.00 $108.00 $96.00 96 48 192 $132.00 $123.00 $125.00 $119.00 $123.00 $115.00 $119.00 $112.00 $116.00 $110.00 $98.00

SUNDAY DAILY SUNDAYFULL PAGE2 MINI/FLEXI3

1TAB: 90 sq. inches or larger, but less than 156 sq. inches 2FULL PAGE: 156 sq. inches 3MINI/FLEXI: less than 90 sq. inches per pageNUMBER OF PAGES: Single sheet (2 pages) minimum. For any page count above the listed quantity, please call for quote.

PREPRINT DISTRIBUTION RATES – NET (COST PER THOUSAND)

SUNDAY DAILYSUNDAY DAILYSUNDAY DAILYSUNDAY DAILY


ShopNow Pre-Print Rates

NON-SUBSCRIBER PREPRINT DISTRIBUTION RATES - NET

ShopNOWIncrease your response with greater reach.ShopNOW is a weekly shared mail shopperpublishing every Wednesday/Thursday.ShopNOW compliments the Sunday and Wednesday Journal Sentinelwith delivery to non-subscribers of both publications. It’s geographic foot-print allows for total saturation primarily within the 4-county MilwaukeeMSA. ROP opportunities exist in three geographically targeted editions.For insert advertisers, distribute via zip and sub-zip codes within the 4-county Milwaukee MSA.

INSERTSSaturate geographic areas as broad as the 4-county Milwaukee MSA oras specific as sub-zip code level with your advertising message.ShopNOW compliments your insert advertising messages distributed ineither the Sunday and Wednesday Journal Sentinel with delivery to non-subscribers of both publications.

ROPSaturate your ROP print message with advertising in the ShopNOW week-ly shopper. By utilizing its entire distribution or ShopNOW’s three targetedROP zones, ensure all your customers and prospects know about yourbusiness. Space is limited so contact your Milwaukee Journal SentinelAccount Executive for the most up to date pricing and position availabilities.

*Subject to distribution minimums and based on availability. For printing costs and more information, contact your account representative.

DISTRIBUTION RATES*

Premium Distribution Topper $90Sunday Polybag $75Daily Polybag $65Sample Polybag: Flat $95Sample Polybag: Non-Flat $125

net cost per thousand

Premium Distribution Toppers and PolybagsPremium Distribution Toppers and Polybags are availableSunday through Saturday with the Milwaukee JournalSentinel. Surround or top the newspaper with your messageand be the first advertiser to capture the reader’s attention.

OPEN (15,000 MIN.) 3-5 ANNUAL FREQUENCY 6-12 ANNUAL FREQUENCY 13-25 ANNUAL FREQUENCY 26+ ANNUAL FREQUENCYOZ. WEIGHT*

Up to 0.20 $42.29 $41.11 $38.95 $37.00 $35.24

0.30 $47.49 $46.31 $44.15 $42.20 $40.44

0.40 $52.69 $51.51 $49.35 $47.40 $45.64

0.50 $57.89 $56.72 $54.55 $52.60 $50.84

0.60 $63.14 $61.97 $59.80 $57.86 $56.10

0.70 $68.40 $67.22 $65.06 $63.11 $61.35

0.80 $73.65 $72.47 $70.31 $68.36 $66.60

0.90 $78.90 $77.73 $75.56 $73.62 $71.85

1.00 $84.21 $83.03 $80.87 $78.92 $77.16

1.10 $89.51 $88.34 $86.17 $84.23 $82.46

1.20 $94.82 $93.64 $91.48 $89.53 $87.77

1.30 $100.12 $98.95 $96.78 $94.83 $93.07

1.40 $105.42 $104.25 $102.09 $100.14 $98.38

1.50 $110.78 $109.61 $107.44 $105.50 $103.73

1.60 $116.14 $114.96 $112.80 $110.85 $109.09

1.70 $121.49 $120.32 $118.15 $116.21 $114.45

1.80 $126.85 $125.67 $123.51 $121.56 $119.80

1.90 $132.26 $131.08 $128.92 $126.97 $125.21

2.00 $137.66 $136.49 $134.33 $132.38 $130.62

All CPM rates are net. Any fractional weights will be billed at the next highest weight level. 15,000 minimum distribution per insertion. Rates subject to change.

A PRODUCT OF THE MILWAUKEE JOURNAL SENTINEL


Advertising Policy

A. Retail advertising rates apply to a retailbusiness, organization or association; to aqualified retail division of another business;and to advertising of a bona fide voluntarychain. Advertising must be direct to the con-sumer, for one or more stores situated in thestate of Wisconsin and/or the UpperPeninsula, having the same name or identifica-tion and offering a similar service under a sin-gle ownership or control.B. The rates also apply to advertising of pub-lic consumer services, charitable organiza-tions, established community welfare servic-es, civic programs and political advertising.C. General rates apply to wholesalers, distrib-utors, franchisers, manufacturers, gasolineand oil producers, utilities, air and cruise lines,national media networks, interstate transporta-tion companies, telecommunications, mailorder and other advertisers not clearly identi-fied with regular retail channels.D. For position requests please refer to theretail revenue rate grid. In no event will adjust-ments, reinsertion or refunds be made becauseof the position in which an advertisement hasbeen published. No orders accepted on a posi-tion or omit basis.E. Adjustments for errors will be made onlyfor the area of the ad involved and in propor-tion to lack of service to the advertiser. Onmultiple insertions, credit for errors will not begiven after the first insertion. Advertisingplaced on a no-proof basis, including alter-ations submitted after deadline, is done at theadvertiser’s risk. Claims regarding errors in anadvertisement must be made within thirtydays of publication. Claims regarding billingerrors must be made within 60 days of thedate in question. All make-good ads must berun within thirty days of approval. Not liablefor unpublished ads. (Ads not published)F. Unused composition, excessive correc-

tions and late alterations are charged at regu-lar production rate schedule. A maximum of 2proofs are issued without additional charges.Advertising cancelled after finalreservation/cancellation deadline will becharged at 25% of regular space rates.G. Tearsheets will be issued via email in elec-tronic format.H. Advertising that resembles news or editori-al content must be set in a sans-serif type-face, be surrounded by a border, contain theadvertiser’s name or logo in at least 18 pointtype and have the word “ADVERTISEMENT”in 6 point type across the top as follows: Onetime for every three columns. Less than threecolumns include “ADVERTISEMENT” once.I. No advertising that reflects unfavorablyupon another advertiser will be accepted. J. Publisher reserves the right to reject or can-cel any advertisement at anytime.K. The advertiser agrees to indemnify andhold the newspaper harmless for any claimsarising out of the publication of copy submit-ted by the advertiser. This includes, but is notlimited to, claims for libel, invasion of privacy,plagiarism, copyright infringement and trade-mark infringement. The newspaper will not beliable for failure to publish any advertisement.L. Advertising contracts and rates are forindividual local advertisers. The newspaperdoes not accept local brokered advertising.M. All retail display advertising expenditureslisted on page 3 of this rate card are creditedtoward fulfillment of the advertiser’s invest-ment commitment contract. These dollars arenet dollars, after all discounts, credits andadvertising agency commissions have beendeducted.N. Incorrect rates on insertion orders thatdo not correspond with the current ratecard in effect, will be regarded as clerical

errors. The advertisement will be publishedand charged at the applicable rates in effectat time of publication.O. Claims for adjustment, refund or reinser-tion are not allowed because coupon adver-tisements have been published back toback.P. The newspaper will not be responsiblefor advertiser’s material left thirty days afterpublication. Q. Rates are subject to revision. Contractadvertisers will be informed by letter 30days prior to any changes in or additions tothis rate card.R. New Year’s Day, Memorial Day,Independence Day, Labor Day, ThanksgivingDay and Christmas Day may be charged atSunday rates, if bonus distribution occurs onthose days. Thanksgiving Day, ChristmasDay and New Years Day require full runpreprint distribution. Fridays betweenThanksgiving and Christmas will be Sundayhome delivered.S. Ads that include an Internet address mustalso include a local address or phone num-ber. Other category restrictions may apply.T. It is a violation of both Federal andWisconsin State law to use a complete ren-dering of the current American Flag in anyform of printed advertising. Older versions,such as the original 13 star flag, are accept-able. The current flag, however, maybe par-tially rendered as long as all 50 stars and 13stripes are not visible. The statutes govern-ing the flags use are: Title 36, U.S. Code 173-184 and Wisconsin Statute 946.6.U. If a photo of currency is reproduced inprint, it must be reduced 75% or smaller orenlarged 125% or larger and can never beprinted in green ink. V. POLITICAL POLICY: Political Advertising

must follow the following rules to complywith state and federal law: The disclaimermust run in 6 point type located at the bot-tom of the ad and be within the border of theadvertisement.The ad or the disclaimer must contain thename of the candidate; contain the words“paid for by” followed by the name andaddress of the campaign treasurer orauthorized agent for the candidate (addressis optional when placed by the candidate orauthorized agent; it is required when placedby individual(s) or organizations not officiallyrepresenting the candidate).Any advertising in support of or in opposi-tion to any candidate that is placed by anindividual(s) or organization that does notofficially represent the candidate must con-tain the following statement:“…is made without encouragement, direc-tion or control of (candidate being support-ed or opposed)” followed by the other dis-claimers required above.

Definitions & Requirements

RETAIL ADVERTISING RATESRun-of-paper (ROP) advertising is advertis-ing that is placed anywhere in the newspa-per other than the classified section and ourspecial products. The ROP format is 6columns wide by 20" deep for a total of 120column inches per page. Tabloids are 5columns wide by 11" deep for a total of 55column inches per page. ROP advertising isavailable seven days a week

TRANSIENT RETAIL RATESNET: Sunday Open Main Section $188/Other Section $156Mon/Tues/Sat Main $113/Other $93Wed/Thurs/Fri Main $123/Other $102Transient retail rates apply to all retailadvertisers not having a permanent retaillocation open to the public and locatedwithin the state of Wisconsin.

ADVERTISING POSITIONSMilwaukee Journal Sentinel offers advertisers the opportunity to use color,unique shapes and sizes and exclusivepage placements to capture reader’sattention and differentiate themselves topotential customers both creatively andcompetitively. Contact your sales representative for more information aboutthese positions.

CAP RATES & TIE IN RATESApply to advertising that qualifies for CAPservice. Co-op Action Plan (CAP) ratesmay be applied to dealer list retail adver-

tising, as well as single retailer advertisingplaced by local distributors, manufactur-ers’ representatives or their agents. Themanufacturer’s written cooperative adver-tising agreement and a stipulation formcertifying that the advertisements arebeing paid for in part or in full from existingco-op funds accrued by the retailer mustbe signed by the manufacturer, distributoror representative and on file with theMilwaukee Journal Sentinel.

CIVIC/CHARITY RATES Available to organizations providing andadvertising non-commercial services anddirect appeal for funds for the benefit ofthe community. Organization must have arecognized 501(c)(3) status with the IRS.Subject matter may not be political or con-troversial in nature. Merely being catego-rized as non-profit does not in itself qualifyan organization for this rate. Advertisingcopy must be submitted in advance todetermine eligibility.

SUNDAY COMICSMODULAR SIZES AVAILABLELimited availability - regular Sunday “OtherSection” and color rates apply - frequencydiscounts available.Full pages....................................10.875" x 20"2/3 page.......................................10.875" x 12"1/2 page.......................................10.875" x 10"3/10 page.......................................10.875" x 6"

FULL DISTRIBUTION COMIC RATESUse Sunday “Other Section” rates.

COMICS PRESS INSERTSComics Press Inserts are available in fulldistribution. Minimum size is a four-pagetab (two-page standard). Frequency dis-counts apply to regular ROP rates only.No additional discounts apply.

COMICS SPADEACOMICS SPADEA (WRAPPER) POSITIONSThere are a limited amount of Comic print-ed inserts or spadea availabilities. Comicprinted inserts are presented behind theComics and run with the Comic pressrun.Minimum size is two full pages, 240," or a four-page tab. Advance reservationsrequired. Sunday “Other Section”colorrates apply.

Spadea page size is 10.875 x 20 with a 3/4"gutter to accommodate spine fold.FREQUENCY DISCOUNTS(SPACE ONLY)2 to 5 times................................................10%6 to 11 times .............................................15%12 to 25 times............................................20%26+ times ...................................................25%For more information, contact your salesrepresentative.

SPECIAL AVAILABILITIESSpecial Sections: Ask your sales representa-tive for our annual calendar, or call (414)224-2498.

Vendor Sections: Have an anniversary,Grand Opening or other special event?Develop a section that is all about yourbusiness. Call (414) 224-2498.

Journal Interactive: Home Pages, bannerads and Search Engine Marketing areavailable. Call (414) 224-2360.

Zone Availabilities: Ask your sales representative for more information. Call (414) 224-2498.

ShopNOW: Free weekly non-subscribershopper. Call (414) 224-2498.

MyCommunityNOW: Weekly publication withlocal news and community content. Call (414) 224-2498.

Niche Publications: Metroparent andWisconsin Trails, call (414) 224-2498.


Advertising Production

Deadlines/Hours of OperationReservation deadlines also apply to achange in running date, ad size or the can-cellation of an ad. Reservations for specialsections and double trucks should be madewith your sales representative as far inadvance as possible to assure availability.

For ad corrections, call your coordinator,rep, or fax to (414) 224-2485.

RETAIL DISPLAYMonday-Friday, 8:00 a.m.-5:00 p.m.Closed New Year’s Day, Memorial Day,4th of July, Labor Day, Thanksgiving and Christmas DayCall (414) 224-2498 • (800) 485-5590

CLASSIFIED DEPARTMENT HOURSTELEPHONE SALESMonday - Friday......................8 a.m.-5 p.m. Saturday (Death Notices only) ....10 a.m.-3 p.m.Sunday (Death Notices only) ..11:30 a.m.-3 p.m.

Call: (414) 224-2121 • (800) 485-5590Fax: (414) 224-2599

Classified Customers may place classified ads 24 hours a day through the JS Online Classified site http://www.jsonline.com/classified

ONLINE SALESMonday through Friday: 8:30 a.m.-5:30 p.m.Call: (414) 224-2360Fax: (414) 223-5236

Mechanical RequirementsELECTRONIC FILE REQUIREMENTSThe information provided below is to assistour advertisers and/or their designers increating electronic files that will be suitablefor the highest quality printing we can offer.

Since the final printed advertisement isgreatly affected by the quality of the materials and formats provided, all filessubmitted for print are subject to the qualityof those submissions. It is the advertiser’sresponsibility to supply files meeting theserequirements.

Please contact your Account Executive for correct dimensions and final materialdeadlines.

Accepted Format:■ PDF

Embed all fontsConvert all color to CMYKFlatten all transparencies

Please see our PDF Quick Tips:http://mjsads.jsonline.com/AdDesk/Downloads/PDF_Quick_Tips.pdf

Formats NOT Supported:■ No native files please – Create a PDF■ No Microsoft Office files

(We do not support PUBLISHER, POWERPOINT, COREL DRAW, etc.)Word documents will be accepted for text only.

Quality/Resolution:■ Magazine/Gloss (133 line screen)

– 300 ppi at actual size■ Newsprint (100 line screen)

– 200 ppi at actual size

Color: Color in final print is subject to quality of file submitted■ CMYK – Please convert RGB, Lab colors

and duotones to CMYK for 4-color print■ Spot Color – Contact your Account

Executive for details on special print products

■ Ink Density – Newsprint: 230%;Magazine: 280%

PLEASE NOTE: Avoid the use of more thanone plate for text smaller than 12 point orsmall detailed logos when printing onnewsprint (i.e. rich black for text, smallcolor details in logos). These small coloritems on newsprint may not be legible infinal print due to dot gain and subtle variances in registration.

Delivery: AdDesk File Delivery System:http://mjsads.jsonline.comPlease provide accurate information – yourfile will be processed accordingly.■ Complete Ads – Please upload one ad

per submission■ Ad Materials – If your ad requires many

images/files, you may Stuff or Zip yourfiles in a folder and upload your .sit or.zip file.

ROP Depth Requirements – 48" Web

All standard advertising units (SAUs) accepted. Minimum depthrequirement, 1". Advertisements must be as many inches deep ascolumns wide. Advertisements over 18” deep on a broadsheet arecharged at full depth of 20". Tabloid advertisements over 9" deepare charged at full depth of 11".

Double Truck, 22.875"x20" (limited availability)Tabloid Double Truck, 19.796"x11"

COLUMNS 1 2 3 4 5 6Column Width 1.729" 3.558" 5.388" 7.217" 9.046" 10.875"

Minimum Depth (inches) 1" 2" 3" 4" 5" 6"


Deadlines

Composite Deadlines are 24 hours advanced of these published deadlines.

*25% charge for all ads killed after space reservation/cancellation deadline.

Late copy and corrections, when accepted, are done only with advertiser’s liability.Note: Holidays impact normal deadlines shown. Consult with your Account Executive or call (414) 224-2498 for holiday and Special Sections deadlines.

PUBLICATION RESERVATION/CANCELLATION* FINAL COPY & CORRECTIONSPROOF DEADLINE

MONDAY

Main A, Local, Sports Wednesday 5pm Friday 5pm Friday 5pm

Cue Wednesday 5pm Friday Noon Friday 5pm

Business Wednesday 5pm Friday Noon Friday 5pm

TUESDAY

Main A, Local, Wednesday 5pm Friday 5pm Friday 5pm

Sports & Business

Cue Wednesday 5pm Friday 5pm Friday 5pm

WEDNESDAY

Main A, Local, Friday 5pm Monday 5pm Monday 5pm

Sports & Business

Food/Cue Friday 5pm Friday 5pm Monday 5pm

ShopNOW Tuesday 1 Week Prior Noon Tuesday 1 Week Prior Noon Tuesday 1 Week Prior 5pm

THURSDAY

Main A, Local, Friday 5pm Tuesday 5pm Tuesday 5pm

Sports & Business

Cue Friday Noon Tuesday Noon Tuesday Noon

FRIDAY

Main A, Local, Monday 5pm Wednesday 5pm Wednesday 5pm

Sports & Business

Weekend Cue/Good Morning Monday 5pm Tuesday 5pm Wednesday 5pm

SATURDAY

Main A, Local, Tuesday 5pm Thursday 5pm Thursday 5pm

Sports & Business

Cue Tuesday 5pm Thursday 5pm Thursday 5pm

SUNDAY

Main A, Local, Sports Tuesday 5pm Thursday 5pm Thursday 5pm

Main A Color Deadline Monday 5pm Wednesday 5pm Wednesday 5pm

Business Tuesday 5pm Thursday Noon Thursday 5pm

Cue Tuesday 5pm Wednesday 5pm Thursday 5pm

Entrée 2nd Friday Prior 5pm 2nd Friday Prior 5pm Monday 5pm

Travel Tuesday 5pm Thursday 11am Thursday 5pm

Crossroads Tuesday 5pm Thursday Noon Thursday 5pm

House and Home Tuesday 5pm Thursday Noon Thursday 5pm

Comics 2nd Friday Prior 5pm 2nd Friday Prior 5pm Monday 5pm

TV Cue 2nd Thursday Prior 5pm 2nd Thursday Prior 5pm Tuesday 5pm

2 0 1 1 M I L W A U K E E J O U R N A L S E N T I N E L A D V E R T I S I N G

News & Politics

2011+milwaukee+journal+sentinel+retail+rate+card2