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Knowledge of the audience The Skills of the professional + Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

10 Golden Rules, Hyperlocal

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Going Hyperlocal. How to combine the Skills of the professional Journalist with the knowledge of the audience. 10 Golden Rules

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Page 1: 10 Golden Rules, Hyperlocal

Knowledge ofthe audience

The Skills ofthe professional

+

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 2: 10 Golden Rules, Hyperlocal

10 Golden Rules

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 3: 10 Golden Rules, Hyperlocal

1. Local First

© Lara KingMechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 4: 10 Golden Rules, Hyperlocal

2. Get Personal

© Rikkert WalbeekMechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 5: 10 Golden Rules, Hyperlocal

3. Be Social

© BullmarketingMechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 6: 10 Golden Rules, Hyperlocal

4. Publish Real-Time

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 7: 10 Golden Rules, Hyperlocal

5. Be Easy-to-Use

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 8: 10 Golden Rules, Hyperlocal

6. Never Expect a Finish Line

© Flemish AmericanMechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 9: 10 Golden Rules, Hyperlocal

7. Be Open

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 10: 10 Golden Rules, Hyperlocal

8. Be Useful, but Selective

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 11: 10 Golden Rules, Hyperlocal

9. Collaborate, don’t Invent

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart

Page 12: 10 Golden Rules, Hyperlocal

10. Cherish & Curate

Mechelen, 20 May 2010, Bart Brouwers, TMG, @brewbart