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Gimbal, Inc. 1Gimbal, Inc.
WWD Digital Forum LA
Sam WeberCRO, Gimbal Inc.
Gimbal, Inc. 2
DIGITAL INSIGHTS.PHYSICAL LOCATIONS.
Gimbal, Inc. 3
BEST BEACONS.BEST RESULTS.
Gimbal, Inc. 4Gimbal, Inc.
SECURE TRANSMISSIONS.CONSUMER PRIVACY.
Gimbal, Inc. 5
BROADEST BEACON REACH. LARGEST AUDIENCE.
6Gimbal, Inc.
Building Value Across the Ecosystem
SPORTS &ENTERTAINMENT
RETAILERS AGENCIES/ADVERTISERS
MOBILE APPPUBLISHERS
OUT-OF-HOMENETWORKS
• Make smart devices part of the experience instead of a distraction
• Engage shoppers• Advance omni-channel
strategy
• Improve digital ad relevance and CPM value with location and proximity
• Serve personalized advertisements based on location and proximity
• Bridge physical assets with digital engagements
Gimbal, Inc. 7Gimbal, Inc.
Source: Business Insider Intelligence. September 2015
The World is increasingly Digital.
Digital is increasingly Mobile.
Gimbal, Inc. 8
use mobilewhile shopping
84%
Source: Google
Gimbal, Inc. 9
Prepare for the Omni-Channel Customer
Gimbal, Inc. 10
Maximize the Most Valuable Customers
Omni-Channel Customer
Single-ChannelCustomer
$$
$ $$
$Va
lue
30%Higher
Lifetime Value
Source: IDC
Gimbal, Inc. 11Gimbal, Inc.
Source: Business Insider Intelligence. September 2015
2 3out of
minutes
Gimbal, Inc. 12
FILTERSOut the Irrelevant
DISCOVERSThings Relevant to You
KNOWSYou and What’s Around You
INTERACTSWith Your Surroundings
SENSESLocal Content and Services
LEARNSWhat You Like
Most Transformative Platform for Marketers Yet
Source: Venture Beat, Geolocation and Marketing
45%
campaignperformance
UP
Gimbal, Inc. 13
Understand & Engage Customers
Offline
Path-to-purchase
Real-worldtouch points
Interactions withyour brand
Gimbal, Inc. 14
Top 100 Retailers Utilizing Beacons
Source: Business Insider2014 2016
85%
8%
Gimbal, Inc. 15
Proximity-Triggered Messages Influence Sales
Top 100 US retail locations only
Gimbal, Inc. 16
SUPERCHARGE YOURMOBILE ENGAGEMENT
Gimbal, Inc. 17
Mobile App Usage is Growing Fast
409,847
778,954
minutes onmobile apps
June 2013 June 2015
minutes onmobile apps
UP
90%
Source: comScore, the2015MobileAppReport
Gimbal, Inc. 18
57%engage with
location-based ads
Source: FORBES
Gimbal, Inc. 19
Willing to Share Location Information
Source: Media Post
77%
Gimbal, Inc. 20
Drive App Usage With In-Store Offers
June 2014 June 2015
Source: comScore, the2015MobileAppReport
UP
85%
UP
259%
UP
402%
Gimbal, Inc. 21
KEY PROXIMITY ENGAGEMENT STRATEGIES
Brand & Retail
Gimbal, Inc. 22
Analyze: Understand Traffic Flows & Behaviors
Strategically place
merchandise
Better utilize high volume
areas
Gimbal, Inc. 23
Engage: Drive Store Traffic & Personal Greetings
Gimbal, Inc. 24
Engage: Surprise & Delight / In-store Offers
Gimbal, Inc. 25
Engage: Customer Service & Frequency / Loyalty
Gimbal, Inc. 26
Advertise: Lease Access to Partner Brands
Gimbal, Inc. 27
Stay Front & Center in the Mobile Transformation
- Improve your Omni-Channel Strategies
- Expand your mobile reach
- Drive Conversions and Revenue
- Engage and Delight Customers
Gimbal, Inc. 28Gimbal, Inc.
Let’s Keep the Conversation Going…
Sam Weber
[email protected]@GimbalFacebook.com/GimbalincLinkedin.com/company/gimbal-inc
Gimbal, Inc. 29Gimbal, Inc.
Bridging the Digital and Physical World