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© 2002-2012 Nuance Communications, Inc. All rights reserved. ENTERPRISE SOLUTIONS 1

Utilizing mobile marketing for effective consumer engagement

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Page 1: Utilizing mobile marketing for effective consumer engagement

© 2002-2012 Nuance Communications, Inc. Al l r ights reserved.

ENTERPRISE SOLUTIONS1

Page 2: Utilizing mobile marketing for effective consumer engagement

CONFIDENTIAL 2015 Gravi t8 Marketing., Inc. Al l r ights reserved.2

Intelligent Mobile EngagementSimple, relevant interactions across all connected devices

Page 3: Utilizing mobile marketing for effective consumer engagement

CONFIDENTIAL 2015 Gravi t8 Marketing., Inc. Al l r ights reserved.3

The Mobile Value Proposition is Clear

Value

70%

of consumers

find SMS/MMS

messages

deliver

valuable,

relevant infoImmediacy

93%

of text

messages

are read

within 3

minutes of

receipt

Response

20x

Text messages

have huge

response rates

– 20x the rate

of email or

direct mail

Engagement

98%

Open rate for

text

messagesText

99%

of all mobile

phones can send

& receive text

messages.

Mobile Marketing expected to increase

to $71 billion in the U.S. and close to

$220 billion globally over the next 10

years.

Source ~ MMA 2014

Page 4: Utilizing mobile marketing for effective consumer engagement

CONFIDENTIAL 2015 Gravi t8 Marketing., Inc. Al l r ights reserved.4

The Impact of mobileMobile Messaging Drives Results, Increases Brand Loyalty

$400BBy 2015, mobile

marketing spend will

increase to $400

billion.

70%5s

Text messages are read on

average within five seconds.

8xSMS is more effective at

engaging customers than

other marketing channels.

98%of text messages are opened

compared to 12% of

Facebook posts being read.

Of people in the US

would like to receive

offers on their

mobile device.

Page 5: Utilizing mobile marketing for effective consumer engagement

CONFIDENTIAL 2015 Gravi t8 Marketing., Inc. Al l r ights reserved.5

Text Messaging is for EveryoneCell phone owners by age and usage in the U.S.

Source: Pew Research, January 2014

0%

20%

40%

60%

80%

100%

18-29 30-49 50-64 65+

98% 97%88%

74%

Cell phone users (US)96% of smartphone users regularly

send or receive text messages

- Ascision

98% of SMS communications in the

U.S. are opened and read.

- LogMyCalls Marketing

A typical user will respond to an email

in about 90 minutes, but respond to a

text message in about 90 seconds.- Responsive Presence

Page 6: Utilizing mobile marketing for effective consumer engagement

CONFIDENTIAL 2015 Gravi t8 Marketing., Inc. Al l r ights reserved.6

The Gravit8 Difference

Broadcast &

Brand DNA

Mobile

Experience

Superior

Technology

Relationship

Focused

Ideation &

Creation

Page 7: Utilizing mobile marketing for effective consumer engagement

CONFIDENTIAL 2015 Gravi t8 Marketing., Inc. Al l r ights reserved.7

End-to-End Mobile Marketing Platform

Mobile

Messaging

QR

CodesReporting/

AnalyticsSocial

Media

Mobile

Websites

Mobile

Video

Gravit8 Platform

Gravit8 delivers a broad range of mobile marketing services

Consumers

Apps

Brands

Page 8: Utilizing mobile marketing for effective consumer engagement

CONFIDENTIAL 2015 Gravi t8 Marketing., Inc. Al l r ights reserved.8

CaptureUser’s information securely

stored in the Gravit8 platform

(Phone #, email, personal info,

etc..)

Driving Consumer Engagement and Loyalty

AnalyzeAll campaigns from one

single interface:

• Mobile Marketing (Mobile

Web, SMS, QR codes,

etc)Re-Engage• Mobile coupons, QR codes & offers

• SMS VIP & Loyalty clubs

• MMS

• Location-based SMS

Page 9: Utilizing mobile marketing for effective consumer engagement

Thank you!

Gravit8 Marketing

[email protected]

(855) 466-7504