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TpM 2015 Sierre, Switzerland
iBeacon! enter into the pocket of your
customers!
“The information revolution is useless if it is to add information to information and time to the already mismanaged time.”
Joël de RosnayDocteur ès Sciences
President of Biotics International Special Advisor to the President of Universcience
Interview of Joël de Rosnay and Paul Virilio on radio channel France Culture, on December 4th 1995
And NOW
What if you could transmit
informationpersonplacetime.
the rightto the rightat the rightat the right
Observation
For years, methods of information diffusion have evolved following two axis:
Seek of complementarity
Seek of instantaneousness
Media convergenceInternet is now recognized as the primary media in the field of tourism.
TV
Radio
Press Internet Mobile
Billboard
Internet
Mobile First
Situation
Digital is now nomad !
The smartphone is its representative !
Situation
95% of Swiss have a smartphone
36 apps on average on a smartphone (downtrend)
-
Only 9 apps are frequently used!
ObjectiveBeing the indispensable companion during
their stay.
Being the relevant companion before and after their stay.
Give yourself the opportunity to be in the top 5 applications during their stay.
TODAYAnalysis of current situation and developments:
- Apps come to the user (notifications, widgets...)
- The positions taken by the key players also tend to confirm this trend (Apple, Facebook, Google ...)
- The nomadic social also becomes inevitable, Facebook and Twitter are not alone (Instagram, Linkedin, Pinterest ...)
- ...
smartphone
Smartphones are our companions in all stages of life (professional and personal)
In our pocket
GPS, WIFI, QR, WATCH, HOME AUTOMATION, AUTOMOTIVE,
WEB, MUSIC ... iBeacon
CRM
IN Better know your clients
OUT Take targeted
action
iBeacon
A technology originally thought to meet our premise.
informationpersonplacetime.
the rightto the rightat the rightat the right
Hey! what is ibeacon?
Hey! what is ibeacon?
hey! what is
ibeacon?
Micro-location technology introduced by Apple Inc. mid 2013. It is an enabler to new mobile interactions that enhances user’s experience.
It allows providing the client with contextualized information (according to place, time, target).
HEY! How
does it work?
Localized notifications
Wakes up apps (even if not running in background)
Contextualized information
Indoor positioning
Data collection
ibeacon key
specific features
ibeacon is an
enabler
Marketing:• Proximity communication• Promotion• Geo localized information• Loyalty program• Points of interest
Analytics:• Number of visit• Time spent in shop• Conversion rate
Indoor positioning• Interactive maps• Localisation / Navigation• Guide via localized notifications• Employee location• Geofencing• Flow analysis (paths, hot/cold zones)
iBeacon
A changing technology before its introduction
Sharing
BEFORE DURING AFTER
Profiling
Preparation of the stay
Database - App intelligence
ArrivalHotel Appartement Parking Services …
Predictive agenda
Route Activities
Actions
Contextualisation - Geofencing
Gamification-
Badging
Sociallinking
Augmentedreality
SecurityConciergeservices
…
MemoriesLoyalty
Ambassador
Marketing Impact
SKI Resorts Flow Management
Predictive agenda / profile, weather, crowd…
Special offers
Performance tracking
Warning notifications
Gamification
Multimedia guide: thematic route in the tourist’s language
Promotion of local activities
vineyard
CITIES
Better know your client
Enhanced and personalised services
Loyalty program
Hotels
Indoor positioning and navigation
Thematic routes
Contextualised audioguide
MUSEUMS
The rightat the rightat the rightto the right
27
informationplacetimetarget.
contextualised information
Your stages
1. Seduction
2. Preparation, intelligence collection
3. Experience
4. Loyalty
5. Feedback
Your project
A. Qualification, business expertise;
B. Personas;
C. Functional and strategical definition;
D. Realisation;
E. Crossmedia deployment (re-materialisation); 1. Seduction / 2. Preparation, intelligence collection / 3. Experience / 4. Loyalty 5. Feedback
F. Analysis and requalification;
What about YOU?
hey! Methodology
Gather knowledge about the project
UNDERSTAND DESIGN ASSESS SPECIFY
Use different tools to create a user
experience
Describe in detail the solution
Test the solution in real situation
Stage 1 Stage 2 Stage 3 Stage 4
AuditsBenchmarkPersonas and use cases
Deliverables Deliverables Deliverables Deliverables
WireframesTest synthesisWireframes improvements
Detailed functional specifications
CREATE
Stage 5
Build the app
Deliverables
Mobile app
HEY! WE AREEFFICIENT
1
HEY! YOU AREEVERYWHERE
2
HEY! IT’S LIVE
3
hey! Methodology
