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Top 10 Mobile Gaming Data Reports
Based on free E-book:http://soom.la/top-10-data-reports/
Nobody has time to read all data reports in the mobile gaming industry. We’ve curated the top 10 for you!
Helping Game Developers
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10 top data reports in one place
“Top Retention Platforms: Data-Driven & Video Doing the Trick”
10
AppsFlyer
Video ad networks produce a 130%
higher user retention rate in mobile games compared to other ad
platforms.
Full Report Here
AppsFlyer
User retention is higher on
iOS than Android.
Full Report Here
AppsFlyer
Facebook performs best as a media partner for user retention and installs.
Full Report Here
Retain users to encourage spending.
9
Swrve
The first in-app purchase tends to be a little before
24 hours.
Full Report Here
Swrve
The next purchase comes 1 hour and 40 minutes later.
Full Report Here
Swrve60% of revenue gained in the first 14 days will be on day one.
Full Report Here
“Know your players and you will create successful and fun games.”
8
deltaDNA
The top engagement driver in games is having a long first session.
Full Report Here
Quality user acquisition cost is on the rise.
7
Fiksu
The cost per loyal user increases 39% year to year.
Full Report Here
Fiksu
The cost per loyal user as of May 2015 is
$2.47
Full Report Here
Fiksu
So, the lifetime value of your user must be
>$2.48to make profit
Full Report Here
“For advertisers, it’s mobile game time.”
6
eMarketer
of the USA will be mobile gamers in 2015.
That’s over 150 million people.
Full Report Here
eMarketer
33% of US mobile users will pay for
apps.
Full Report Here
eMarketer
Tablet users are more likely
to spend money$$$
Full Report Here
5
User Retention Explored from 2013 to 2014
TapStream
14%will stick around a day after
opening an app.
Full Report Here
TapStream
User Retention dropped 50%
from 2013-2014
Full Report Here
TapStream
Why is user retention low?
● Low Barrier to Entry● Disconnect Between Download and App Launch● Bad Initial Experience
Full Report Here
Multiplayer games generate more revenue
4
App Annie
60% of all spending is from
multiplayer titles.*
*Out of the top 50 games
Full Report Here
App Annie
Even though only 30% of these types
of games were downloaded.
Full Report Here
App Annie
Online Multiplayer (OMP) also has the potential to greatly extend a game’s
lifespan.
Full Report Here
Paid users bring organic users
3
Tune
50% of apps downloaded in the iOS store are:
Games, Education, Business, Lifestyle, and Entertainment
Full Report Here
Tune
Tune collected data from different apps for
245 days and found a strong, positive
correlation between paid and organic
installs.
Full Report Here
Tune
Every paid user brings in 1.5 extra
organic installs.
Full Report Here
Take advantage of your golden cohort
2
Game Analytics
The first players of a game are the most
valuable players.
Full Report Here
Game Analytics
These players are more likely to convert to paying
users than any other users.
Full Report Here
Game Analytics
They are the Golden Cohort
Full Report Here
“Ads on tablet apps yield higher eCPMs compared to smartphones.”
1
inmobi
Game Ads have the highest click
through rate (CTR)
Full Report Here
inmobi
QSR & dining, automotive, and telecom ads earn
developers the highest eCPMs.
Full Report Here
inmobiAds served at the beginning of the week or during
evening hours yielded the highest eCPMs.
Full Report Here
So What?
With these insights in mind, game developers need to hone their
marketing and data driven skills.
Take every detail into consideration.Full Report Here
Go Make Some Games
Check out the Full Report!
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