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t
Simon Khalaf
Head of Flurry
@flurrymobile
The State of AppNation 2015
Six Years In: Nothing But Growth
Source: Flurry Analytics 2
Growth Drivers: Apps
Sources: Flurry Analytics, Comscore, NetMarketShare (Us Only)
Growth Drivers: Independent App Developers
Source: Flurry Analytics, comScore 4
Growth Drivers: Categories
Mobile Use Grows 76% Year-Over-Year (Sessions)
Source: Flurry Analytics
Messaging Continued its Stunning Growth
2013 2014
Percentage Usage Growth From Previous Year (Sessions)
203
115103
76
%
Source: Flurry Analytics
Overall Messaging & Social
Creating Platforms Rivaling Major Telcos
ChinaMobile
Whatsapp Messenger WeChat Line AT&T Snapchat NTT Kakao SK Telecom
Subscribers (Telcos) or Monthly Active Users (OTT Apps) in Millions
700
600
500460
170105 100
66 5034
Sources: Publicly Disclosed Numbers; Snapchat: WSJ (August 2014)
Productivity: Teens & College Students Using Tablets as PCs
Source: Flurry Analytics, 100K Device Sample, February 2014
Productivity &
Utility App
Usage by Time
of Day
(Tablets Only)
Time Spent in Online Retail is Shifting to Mobile & Apps
2013 2014
Desktop Mobile
52%66%
Time Spent in Online Retail
Source: Comscore, Internet Retailer
63%
Apps
37%
Browsers
Distribution
21%
68%
…and M-Commerce Sales Are Growing Fast
2013 2014
66B
118B78%
42%
Apps
58%
Browsers
M-Commerce Sales By Leading 500 M-Commerce Retailers
Source: Internet Retailer
Year-Over-Year Growth Distribution By Revenues
Fueled by Anytime, Anywhere Shopping in Apps
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
5AM
6AM
7AM
8AM
9AM
10AM
11AM
12PM
1PM
2PM
3PM
4PM
5PM
6PM
7PM
8PM
9PM
10PM
11PM
12AM
1AM
2AM
3AM
4AM
Source: Flurry Analytics, 100k Sample, Android Devices Only, Feb 2014
Away Around the House
Distribution of Time Spent in Shopping Apps (US Only)
Mobile & its Apps have Finally Eclipsed TV
Source: Flurry Analytics, comScore, US Bureau of Labor Statistics12
Both Mediums Peaking at Prime Time
0%
10%
20%
30%
40%
50%
60%
70%
5AM
6AM
7AM
8AM
9AM
10AM
11AM
12PM
1PM
2PM
3PM
4PM
5PM
6PM
7PM
8PM
9PM
10PM
11PM
12AM
1AM
2AM
3AM
4AM
Daypart Comparison, Consumers 18+ Using Medium (US Only)
Sources: Michael Zimbalist (2/10), Nielsen National People Meter, Flurry Analytics 100k Sample, February 2014
Television Apps
% A
udie
nce S
hare
Apps: Still a Bargain Compared to Cable TV
Sources: Flurry Analytics, NewZoo, FCC’s Media Bureau Annual Survey of Cable Rates
t … Still in the Early Days