SMASH – two way messaging platform

SMASH platform’s key features

•  Wide range of campaign templates for messaging based interactive and push/pull campaigns

•  M-CRM functionality •  Customer profile

management •  Static and dynamic

target group management

•  Reporting •  SMS and email

connectivity support •  Optionally a content

management platform available for marketing landing pages, coupons, NanoLearning solutions

Typical use cases

•  Targeted outboud campaigns •  Subscription based alerts •  Surveys / opinion polls •  Response channel to TV / print ads •  Competitions (e.g. text-to-win) •  Timed reaction quiz •  REST-API for event driven alerts / confirmations

Campaign models

•  End user pull •  Event driven (external trigger) targeted push •  Time scheduled targeted push •  End user pull + dialogue (e.g. survey) •  Triggered push + dialogue (e.g. survey) •  Subscription based pushes and dialogues (e.g. Nanolearning)

Campaign manager user interface

•  The services are managed through web based campaign manager interface

Campaign creation process

1.  Type in general information 2.  Define content, select target

group, schedule delivery, and select options (response channel)

3. Review details

Supported content

SMS EMAIL

8

Content Sources

•  Contents and/or ads are normally stored to the database of SMASH

•  Other options are –  External content – fetching content from an external system –  Local content – content is stored to the filesystem of the host

running SMASH

Reporting

•  Measure effectiveness of each service, content, advertisements, etc. online

•  Measure sent advertisements vs. responses online

•  Detailed offline reporting

How to get started ?

–  User account is established –  Integration with the preferred SMS gateway provider –  Campaign manager training over web –  Customer can manage its services through a web interface –  Optionally MORE may set-up all services and content per customer

request –  Optionally MORE’s web content management system is available for

advanced solutions requiring landing pages and logic based on the users actions on the landing page.

Traffic light based activity

dashboard