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SkyGuru
The problem
Fear of flying is a most common psychological disorder in the world. Lack of knowledge and “out of control” feeling is a big part of it.
Anxious passengers need support, explanations and understanding of aviation processes in real-time, in order to feel less stressed.
Fearful fliers are treated by psychologists or airline courses on the ground. The effect from such treatment reduces when adrenalin levels rise on board. People need help here and now, with specific info about THIS flight.
30% of population sufferfrom fear of flying
The crew can not provide this information.
THE KNOWLEDGE
8 years of international experience in fear of flying treatment
More than 7000 successfully treated people
One of the biggest world facilities in this field (1000 people / year)
Developer of new technologies in fears, phobias and panic disorder treatment
Alex GervashSkyGuru’s author
FAA and EASA licensed commercial pilot, psychologist and a fear of flying treatment specialist
The solution
SkyGuru application provides anxious passengers with real time explanations what happens right now during their specific flight and what, when and why can be expected.
SkyGuru employs professional aeronautical information to calculate complicated mathematical and meteorological flight model before the flight.
In-flight, SkyGuru uses smartphone sensors as triggers confirming different flight stages, thus being able to provide real-time explanation to the user.
b2c market estimation*
TAM$4,2 billion
SAM$2,8 billion
SOM$700 mln
30% Monetization
SG Pro:paid app for unlimited number of flights
19,99$(promotion price 9,99$ till 31.12.2016)
SG Lite:In-App Purchases1 flight – $3.99 3 flights - $9.99
10 flights - $16.99
of the world’s population suffers aerophobia
Target markers:North America, Europe, CIS
* Yearly
Before the flight
Analysing 7 previous flights on the same route
Building average route model
Analysing weather, deciding if theaverage route is still possible and expected*
Analysing NOTAMS for confirmation of the chosen route possibility*
7
Analysing turbulence
Analysing time frames for possibleend of climb stage
Choosing favourite flight level
The user receives turbulence zones forecasts, including estimated time
of encounter and the length of each zone
The app forecasts, explainsand prepares its users to different
movement of the aircraft and associatedfeelings in the passenger cabin.
Estimating real flight time based on calculated route, flight
level and wind aloft
On board
While on board, the app uses accelerometer, gyroscope, pressure sensor, compass, and microphone to get solid confirmation, that specific flight stage was initiated. The application works in airplane mode.
The user gets 3 type of messages:
What is expected and why (we expect turbulence in CB clouds approximately 45 seconds after take off, this is due
to thermal activity ... etc)
Real time events (now, we experience some jumps. As you already know, this is due to CB that you probably
can see out of window)
General aviation education (example: sometimes fearful fliers tend to think that clear sky means smooth flight. But the reality is often different: uneven heat of the ground by sun ... etc)Providing users with explanations about weather
conditions and it's impact on their feelings during take-off and initial climb stages. Explaining
to the user expected manoeuvres on take off, including expected turns * thrust reductions*
(based on RWY length vs. ACFT size and noise abatement procedures)
1 2 3
October 2016 UX/UI improvements finished
November 2016 - March 2017
PRAdvertising & promotion
September 2016
September 2016
Russian version of Sky Guru Lite App launched
English versions of Sky Guru Pro & Lite Apps launched
June 2016 Russian versionof Sky Guru Pro App launched
300
19,99$3 700
, %* , %*
Monthly Active Users
Installs Installs(promotion price 9,99$ till 31.12.2016)
Free in App Store.Average price for in-app - 5,99$
Conversion to installs
*- first month after the launch vs Oct-Nov 2016
Conversion from installs to purchases
700+Monthly Active Users
9 400 5,99$
Status & Plans for Development
Sky Guru Pro Sky Guru Light
, %* , %*
Sky Guru ProTop countries Top countries
Installs in regions Installs in regions
USA
25,1%
United Kingdom
6,3%Germany
5,5% Italia
2,3%Canada
1,9%
Russia
36,4%
Europe
2 470USA & Canada
960Asia
92LatAm
23Africa Europe USA & Canada Asia LatAm Africa
38
53%Female
47%Male
3 140 1 170
USA
11,3%
Brasil
10,6%
Germany
6,2%
Italia
5,1%Indonesia
2,9%
United Kingdom
5,2%
Russia
35,4%
388 468 82
Sky Guru Light
52%Female
48%Male
2016
2017
RoadmapJune
September
October
December
January
Launch of the Russian language version of SG Pro
Expand contents: fun facts on the route.Interesting facts about overflown places, cities, landmarks, e.t.c. - using app’s unique capability to recognise aircraft’s position off line and without GPS.
Adding of charter flights
Launch of Sky Guru for Android
March Implement voice prompting feature: all information on the flight will be voiced
April Launch of the Premium version with the full "Fear of flying" treatment course that allows to treat psychological part of fear of flying inside the app.
Мay Developing own API and building strategic partnerships with airlines, airports, fear of flying treatment facilities and aircraft manufactures.
Complete UX / UI improvements
Launch of the Russian language version of SG LiteLaunch of the English language versions of SG Pro & SG Lite
Current expenses~170 000 USD
Currently the service has earnedus more than 50 000 USD during 4 month since the launch and without significant spendingson advertising & promotion
Current expenses~200 000 USD
Current earnings~50 000 USD2016
We have already done much. Our service is upand running, it is being improved and updated
Finance
Required investment1 000 000 USD
*During 4 month since the launch
2017What we need: Venture financing of up to 1 mln. USD
(60% advertising and product promotion)
Expert opinion, participating in developing marketing and advertising strategy.
The major costs are attributed to the projectmarketing and traffic attraction. We need to convey information about the innovative service to users, build loyalty and increase active customer base.
Moscow based private venture company targeting mobile start-ups.
Taktik Labs team has strong background in mobility and provides start-ups
with seed investments, technological base and marketing support.
There are over 10 different projects in company’s portfolio.
