#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy

FELLAZO

PHILIPPINES

MEET THE FELLAZORIAN

Mr. Alan TanHead, Group Media & Creative

Mr. Kelvin ChongMarketing Director

Datin Feez LatiffManaging Director

#MobileRevolution

How Mobile Is ChangingYou?

2005

2013

How Mobile Is ChangingYou?

Revolution

Mobile has profoundly changed our daily lives, so much that it’s now

an extension of our brains.

We are born to move around.

Apps Development

Why mobile, why now?

Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-

2011

MOBILE ISGROWING FASTER THAN ANY TECHNOLOGY BEFORE.

Microcomputer

10B+1B+

100MM+

1MM+

1960 1970 1980 1990 2000 2010 2020

Mainframe

PC

Desktop

Internet

Mobile Internet

(Post-PC)

Units/ Users

10MM+

http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011

S

S

S.T

S.TTechnologicalTrend

S.T.ETechnologicalTrend

S.T.ETechnologicalTrend

EconomicalTrend

TechnologicalTrend

EconomicalTrend

S.T.E.P

TechnologicalTrend

EconomicalTrend

PoliticalTrend

S.T.E.P

TechnologicalTrend

EconomicalTrend

PoliticalTrend

S.T.E.P

Apps Development

THE PHILIPPINES

TOTAL PO PULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

MOBILE SUBSC RIPTIONS

ACTIVE MOBILE SOCIAL USERS

JA N 2017

THE PHILIPPINESA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

103.0 60.0 60.0 129.4 54.0MILLION MILLION MILLION MILLION MILLION

URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:

44% 58% 58% 126% 52%

SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKIAGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

MOBILE SUBSC RIPTIONS

ACTIVE MOBILE SOCIAL USERS

JA N 2017

ANNUAL DIGITAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)

+27% +25% +9% +32%SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016

+13 MILLION +12 MILLION +10 MILLION +13 MILLION


MOBILE PHONE (ANYTYPE)

SMART PHONE

LAPTOP OR DESKTOP COMPUTER

TABLET C O MPUTER

JA N 2017

DEVICE USAGEPERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE

TELEVISION DEVICE FOR STREAMING INTERNET CONTENT TO TV

E-READER DEVICE

WEARABLE TECH DEVICE

5%

88% 61% 39% 25%

91% 12% 6%


(ANY KIND)

NUMBER OF UNIQUEMOBILE USERS (ANYTYPE OF HANDSET)

MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION)

NUMBER OF MOBILE CONNECTIONS

(SUBSCRIPTIONS)

MOBILE CONNECTIONS AS A PERCENTAGE OF

TOTAL POPULATION

JA N 2017

MOBILE USERS vs. MOBILE CO N N EC T I O N SCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS

AVERAGE NUMBER OF CONNECTIONS PER

UNIQUE MOBILE USER

77.5 75% 129.4 126% 1.67MILLION MILLION

SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.

THE WORLD IS SHIFTING TO MOBILE

1500mil

2000mil

In 5 Years

SHIFTING TO MOBILE DEVICES

offers exciting new ways for companies to

engage with their customers, partners and

employees. Many companies are struggling

to unlock the potential of these

opportunities.

Apps Development

Accessible anywhere, anytime

Conveniently controlling and monitoring

Instant notification

Easy to exchange data and information

of mobile devicesADVANTAGES

40% of smartphone

owners in the Philippinesspend over 5 hours a day

on their phone

WWW.

APP?

SHIFT YOUR

TO

MOBILE APP IS THE NEW ERA

Accessed through browsing

Static, navigational user interface

Somewhat limited features

Easy access with 1 tap

Interactive user interface

Can make use of phone features

such as location services, camera

call, etc.

BRAND CONVERSION STRATEGY

Your Business Apps Solutions

is a truly lexible, customizable,

end-to-end multimedia platform, with class-

leading implementation and change

management services.

WHY MOBIZ PRO?

BUSINESS AT YOUR FINGER TIPS

Enhance customer bondingThe most valuable asset to any successful business are

their current customers.

Establish company reputationReputation is an important component of an organization’s value.

Expand your business via mobile marketMobile marketing is the perfect tool to keep new potential clients

updated about your business.

BUSINESS AT YOUR FINGER

TIPS

Brand ExperienceApps allow you to have a feature-rich and visually

engaging environment to project the brand with

performance that is quick and reliable.

Direct CommunicationAn app allows for 1-to-1 contact with a user. Options that include

sign- in, tailored content and personalization feel more directly

tailored to an individual user, whereas mobile web often feels

tailored to an entire audience.

EfficiencyUsers rely upon apps to complete tasks, like checking light times,

reading the latest news, and checking account balances. While

mobile websites are great for general discovery and exploration,

apps help users get things done

LoyaltyAn app requires a level of commitment to a brand from the

start user must make a decision to install an app,

therefore generating an engaged audience. Repeat usage

further builds on user

Full device functionalityWith apps, brands can leverage the full potential of a mobile

device. By exploiting device capabilities, brands can utilize the

mobile Camera, GPS and push notifications to create a

consistent and all-encompassing experience.

FUTUREOF MOBILEBUSINESS APP

Http://www.mobizpro.com

The average app user has 36 apps installed

on his or her smartphone.

Base: Total respondents (n=8,470)Google/Ipsos Survey Q1. Approximately how many apps do you currently have installed on yoursmartphone?

THINK OF YOUR APP AS FUNNEL CONVERSION STRATEGY

There’s a common misconception in

larger organizations that having a

mobile app is merely an additional

“asset.” It’s a nice-to-have

promotional tool. It’s another Spark

Conversation to stand on to share

your marketing message.

Your mobile app has the potential to

be a whole new channel. It can be a

vehicle for higher Retention,

engagement, improved customer

relationships and increased brand

awareness conversion,

Leave this one-dimensional

view behind. Your app is so

much more than just a

marketing medium.

CENTRAL APP VALUE-BASE APPROCH

+ Lead Generation & Nurturing

VALUE QUALIFIED LEAD

VALUE APP FUNNEL

STRATEGY

+ Awareness / Get Found

+ Retention / Loyalty program

+ App Engagement / Push Notification

+ Conversion Optimization

+ Relationship and Value TRUST marketing

APP ENGAGEMENT

AWARENESS / GET FOUNDVALUE-BASED APPROACH

INTEREST / RETENTION

CONVERSION

RELATIONSHIP

TOFU

MOFU

BOFU

TRUST&

Apps Development

We Bridge the Gap Between Marketing & APP Value-Based Approach

Mobizpro extends Marketing

Automation with APP Approach to

more effectively empower distributed

sales teams and local marketers

We enable these groups to quickly and

easily create, customize and distribute

timely, relevant, End-To-End Impact

channel campaigns while maintaining

brand and Conversion solutions.

@Mobizpro

Key touch point between

your Brand and yourCustomers

"The Value Binding Power of Media & Knowledge for Idea Accessible, Understandable, Knowledgeable and Valuable."

-Wall Dariz, CEO & Founder Valuepedia

WHO USES MOBIZ PRO?Retailers

Realtors Restaurants

Bar/Night Clubs

Sports/Fitness

Centers

Consultant & Services

Training Centers

Hotels/Resorts Auto

Dealerships Beauty

Boutique/Spas

Dentists Hair Salons

Energy and oil

Leaders/Networker

Media & News

Agency / Government

Any Small Business!

Apps DevelopmentMOBIZ PROTHE NEXT MEDIA POWERHOUSE

"The fact of the matter is that mobiledevices are going to be the majority of the way that people getinformation."

-Eric Schmidt, Executive Chairman, Google, March2009

Business AppsConnect with customers on the go and grow your business with a custom mobile app. Boost sales by integrating e-commerce, coupons, inquiry forms, your product catalog, and loads more.

Restaurant AppsSatisfy your diners anytime, anywhere with a mouthwatering app that's made to order! Grow your customer base and boost orders with mobile ordering, menus, table reservations, coupons, reviews, and more.

Education AppsKeep parents, teachers, and students in the know – even when school's out! Stay in touch with real-time updates, provide course catalogs and syllabi, and get students on track with grade and attendance reports, right within the app!

Apps in Action

Celebrities / Music AppsKeep on-the-go fans tuned in to your latest hits and upcoming tours with a rock in' mobile app. Promote your music with built-in features like Events, Photos, Videos, Playlists, and more.

Event AppsPromote your event and keep attendees informed during and after the big day with a custom mobile app. Provide in-app registration, speaker information, sponsor links, agendas, and a LiveAlbum to ensure all the best moments are captured!

Mentor / Leaders Apps Increase your Friendship by making your App as fun to read as your content! With a motivation tips, followers can access your content wherever they may be and keep up with all your latest posts.

Apps in Action

MOBIZ

APPS

IN ACTIONApps play an essential role in

transforming the way employees work.

Discover how business of all sizes are

using apps every day,

Thousands of apps are being

created daily, what are you

waiting for?

WHEN YOU WANT TOMONETIZE

YOUR APP

Apps are an essential part of the mobile experience

build yourself? Employ App developer?

…now what?

Mobizpro APP withCASHBACK & FLLZ NYSE

21 MOBIZ FEATURES

Loyalty Stamping

Hyperlink

E-Voucher

QR Scanner

PushNotification

APPS LOYALTY PROGRAM

MEET YOURHOST

@WallDariz

A s i a n S o c i a l M e d i a S t r a t e g i e s &

C o n v e r s i o n S p e c i a l i s t

# S h a r e T h e Va l u ewww.mobizpro.com

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