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@gjhickman
HOW TO CONNECT AND
CONVERT YOUR MOBILE LISTENERS
www.MobileMixed.com
By Greg Hickman
DO YOU BELIEVE IN STUPID QUESTIONS?
I’m prepared to IGNITE! I’m prepared to
IGNITE!
I love when Pat answers MY question! I’m prepared to
IGNITE!
Musiq Soulchild
WITH $500 AND A LAPTOP…I’D MAKE
MUSIQ…
LISTENING TOPODCAST LISTENING TO
PODCAST
FORGOT HER HEADPHONES BUT WISHES SHE WAS LISTENING TO PODCAST
63%Source: Libsyn
WHAT IS THE #1 GOAL OF YOUR PODCAST? (HOW DO YOU MEASURE IT?)
I ASKED THE PODCAST COMMUNTY…
MIKE VARDY - PRODUCTIVITYIST
JASON VAN ORDEN - INTERNET BUSINESS MASTERY
IF YOU ASK THEM TO TAKE ACTION AND THEY
ARE ON “MOBILE’…
CAN THEY TAKE ACTION EASILY?
5 THINGS YOU CAN DO TO CONNECT AND CONVERT
YOUR MOBILE LISTENERS
BUT FIRST…
LET’S PRETEND…
Text GIFT to 38470Msg & Data Rates May Apply
Join My Pretend Webinar & Enter to Win
Text GIFT to 38470 to enter!Msg & Data Rates May Apply
Win one of THREE lifetime single licences.
PLEASE…SET YOUR PHONES RINGER TO ON…
YUP…TURN IT ON. NONE OF THIS VIBRATE
STUFF.
1. MOBILE-FRIENDLY WEB
Text GIFT to 38470 to enter!Msg & Data Rates May Apply
“…just visit the show notes at blah blah
blah…” Text GIFT to 38470 to enter!
Msg & Data Rates May Apply
Msg & Data Rates May Apply
Text GIFT to 38470 to join/enter
NOT MOBILE-FRIENDLY MOBILE-FRIENDLY
74%OF CONSUMERS WILL WAIT 3 SECONDS
FOR A WEB PAGE TO LOAD ON THEIR MOBILE BEFORE ABANDONING THE SITE
46%OF CONSUMERS ARE UNLIKELY TO
RETURN TO A MOBILE SITE IF IT DIDN’T WORK PROPERLY DURING LAST VISIT.
…do you think that CTA is gonna work for
long? Text GIFT to 38470 to enter!
Msg & Data Rates May Apply
Text GIFT to 38470 to join/enter
How To… 1. Responsive Themes • Studiopress (~$100)• Thesis Themes ($79/year)• Themeforest (Free - $75)• Woo Themes (Free - $39)
2. Custom Responsive Theme • $1000-$10,000+
2. PLUGINS
Text GIFT to 38470 to enter!Msg & Data Rates May Apply
3. MOBILE-FRIENDLY EMAIL
Text GIFT to 38470 to enter!Msg & Data Rates May Apply
Text GIFT to 38470 to join/enter
Text GIFT to 38470 to join/enter
How To… 1. Responsive Themes • MailChimp• aWeber• Constant Contact
2. Custom Responsive Theme • $200-$1500
3. Feedblitz • Starting at $1.49/month
4. MOBILE APPS
Text GIFT to 38470 to enter!Msg & Data Rates May Apply
Things to consider… 1. Make your app sticky
• 80-90% of apps are downloaded, used once before never being used again or deleted
2. Think exclusive • Better access to you? • Exclusive content?
Text GIFT to 38470 to enter!Msg & Data Rates May Apply
5. CONTENT UPGRADES
6. SMS
Text GIFT to 38470 to enter!Msg & Data Rates May Apply
90% of text messages are read within 3
minutes
Immediate = time sensitive
communications
Reliable = nearly 99% of all messages are
received
Reach = all devices on market are SMS
enabled. (65% smart phone penetration)
So how can podcasters use SMS?
Build your email list from your podcast
“Thanks for listening. Join my FREE email newsletter by texting
MIXED to 38470 today”. Msg&DataRatesMayApply
Build your email list as a guest
“…Where’s the best place to find you?’’
“Thanks for the opportunity. The best
place is on my newsletter and people can just text
MIXED to 38470 today”.
Register for webinars & increase your show
up rates. (and build your email list)
43%
Result: 10% increase in show up rates.
Result: 18% increase in show up rates.
Didn’t play along earlier with all the texting action?
@gjhickman
Thanks!MIXED to 38470
and join my awesome newsletter.
@gjhickman
QUESTIONS? Text MIXED to 38470 to join my newsletter. Msg&DataRatesMayApply
