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BFT 110ORGANIZATIONAL BEHAVIOR
NOKIA LECTURER’S NAME : MR SUFINO ZUHAILY MOHD SUFIAN
NURUL HIDAYAH BT MUHAMMAD NOR 141240268NUR ASYIQIN BT ABDUL MANAF 141243136SITI ZULAIKHA BT ROHAIDZAT 141243158
SITI KHALIJAH BT RAMLI 141240296 SURYANI NADIA BT KHAIRUDDIN 141240305
NURIDDIN RAKHMATOV 141240031-5
BACKGROUND HISTORYStarts in 1865, when engineer Fredrik Idestam established a wood-pulp mill
in southern Finland and started manufacturing
paper.
Nokia Corporation had five major
businesses which are rubber, cable,
forestry, electronics and power
generation.
In the late 19th century, Nokia added electricity as a branch
of its business
activities.
In 1912, Nokia set up Finish Cable Work and in 1962 they
develop their first
electronics devise, which is a pulse analyzer for
use in nuclear power
plant.
In 1963, they develop on
radio telephone and become third
largest television manufacturer in Europe by
1987.
In 1970, Nokia
established the radio telephone company,
Mobira Oy as a joint
venture with the Finish TV maker Salora.
Mobira Senator was their first car phone, produced in 1982. In
1987, Nokia introduced Mobira
Cityman, the first
handheld mobile phone
By the year 1994, Nokia launched the 2100 series, the first feature for the Nokia
Tune Ringtone.
By the year 1998, Nokia established itself as the world leader in mobile
phones sales
In 2007, Nokia
Corporation began falling
apart to compete with other brands like Apple
and Samsung.
This due to the reason
that they have problem from inside the company and also because
of the competitors start to introduce smartphones with fully touch screen and have more
apps
CASE STUDY 1
WHY NOKIA FAIL TO SUSTAIN ITS TECHNOLOGY INNOVATION?
Due to the competition faced by the firm from
Google and Apple.
Their failures
in sustaining
the leadership
in advanced
and emerging market
They did not pay attention to the new entrants as they believe that they are strong enough to survive in the market
They believe
that, they do not require new
technology and new
product as they
already have
captured the
customer value.
They refuse to accept the change in technology
.
They also refuse to accept the new idea given by the new employee as they
think that the idea might
cause them to loss.
CASE STUDY 2WHY NOKIA FAILED IN BRINGING
OUT NEW IDEAS?
The big competition from the low-cost producer in emerging economies
The company had a problem inside the company. This problem clearly can be seen when the previous CEO of Nokia refuse to accept the change suggested by their employees.
Cause lot of expenses and will not be accepted by consumers.
They realize that they had made a mistake and try to overcome it, it was too late as in October 2009, Nokia had announced its loss
Manage to overcome or find the solution for the problem that they faced
CASE STUDY 3HOW NOKIA OVERCOME THEIR
FAILURE IN THE SELL AFTER 2007?
• Symbian • Microsoft Office
By a joint venture
• In September 2009• Mr. Stephen Elop• Microsoft executive
Change the CEO
• Multi functioning apps• Touchscreen• Android
Use new technolog
y• Nokia Lumia 800• A Microsoft Office logo sits • Nokia Lumia 920
Produce new
model
SUGGESTIONAdopt with
new technology
Provide employee recognition program
Use empowerm
ent program
Avoid coercive power
CONCLUSIONS
Nokia must improve their technology and make some innovation
to compete with other brands
The manager should create strong and good relationship with employees in order to achieve
their goals
Nokia rose up after the creation of the
Nokia Lumia
Q & A SESSION
THANK YOU