September 2014

Offline Insights and Context Platform To Increase In-Store Visits, Engagement and Sales

of Overall US Commerce Occurs

Offline / Locally

Of Consumer Behavior Data Relates to

Offline Experiences

Incomplete Consumer Insights and Context

Yet, only

Bridging the Gap

Gravy’s proprietary platform aggregates off-line consumer

behaviours:

• Understand customers’ local interests• Compare your customers’ engagement

vs. competitors• Provide context to customer messaging• Increase in-store traffic and

engagement• Drive revenue growth

Gravy brings the 4th Dimension to Consumer Insights

WHENTime

WHODemographic

WHERELocation

WHAT & WHYActivity & Intent

PROFILES

Local User Activities Understand local events that impact in-store visits

Understand local off-line behaviours and discover consumer activities and interests

Create data rich consumer off-line profiles

Enable personalization

Activate real-time contextual targeting and increase in-store visits, sales and local engagement

4th Dimension - Built on Our Proprietary Data Platform

Example:DC Convention Center

Select - DC Convention Center Events in September

ICAAC Antimicrobial and Chemotherapy Convention9/5

Washington Bridal Experience and Showcase9/7

Cardiovascular Research Meeting9/14

Fiesta DC Reception and Latino Gala9/14

Messiah Foundation Universal Unification and Love9/20

Night of Boxing9/20

Congressional Black Caucus Foundation, Inc.9/23

Master Yoga Tour9/27

Location data is insufficient on it’s own. For real context & insights

knowing the events and activities occurring is critical.

Gravy’s unique proprietary platform incorporates all the local events, key venues, and competitor locations to contextualize consumer visits.

Location Dwell Time

Top Interests of Customers Segmentation of Customers Top Competitors Visited

Top

Loca

tions

Local Context

Consumer Insights

Purchase Triggers

Enhanced Experiences

Gravy Cloud Platform

Local Context

For each of your users/customers Gravy builds & maintains a Local Profile that provides a unique view into their local off-line activities, interests, experiences.

Proprietary local profiles Unique customer segmentation Activity & interest analysis Local event attendance & relevance to your

locations

PROPRIETARY PROFILES& CONSUMER

SEGMENTATION BASED ON WHAT USERS MOST ENJOY & DO AS PART OF THEIR DAILY LIVES.

UNDERSTAND

Consumer Insights

Gravy provides deep insights into your users’ visits to key locations, entry/exit data, dwell times & associated metadata.

When customers visit How long they stay Local places nearby your locations Competitor benchmarking and analysis Behavior analysis on what led to location visits

WHEN AND WHY CUSTOMERS ENTER YOUR LOCATIONS,

YOUR COMPETITORS &KEY NEARBY AREAS

KNOW

Purchase Triggers

Programmatic notifications to achieve your objectives based on business rules,customer segmentation, time/geo location, customerintent, and other metadata. Gravy delivers your personalized messages to the right customer exactly when it’s most likely to result in a sale or in-store visit.

Messaging services Contextualization engine Personalization capabilities

TURNKEY MESSAGING AND ACTIVATION TOOLS TO DRIVE

CONSUMERS INTOYOUR LOCATIONS AND

INCREASE SALES

ACT

Enhanced Experiences

Gravy aggregate all the events, experiences &social media local to your customers. Intersecting this context with Gravy’s local profiles allows you to deliver unique content your customers value most. Gravy’s simple tools allow this content to be leveraged in any experience or touch point to keep customers engaged and to increase sales.

Local Events and Experiences Social Experience 360

ALL OF THE LOCALEXPERIENCES, SOCIAL

& CONTENT YOURCUSTOMERS MOST

LOVE

LOYALTY

Easy to Implement

Gravy provides API, SDK and integration support

Customer implements API in mobile app

Gravy begins collecting anonymous location data

from customers’ users

Gravy platform develops consumer profiles and segments by matching

location analytics against its comprehensive event and

venue data

Customer accesses consumer local off-line

insights and analytics via web portal

Optional: Customer uses Gravy platform to send

targeted contextual messages to its customers

Partner with Gravy to better engage with your customers

and to increase sales

Jeff White

703.728.2928

jwhite@findgravy.com®