Near Field Communication (NFC)EMV (stands for Europay, MasterCard and Visa)

Big Data

Omni-Channel

Mobile Forecast:

The “Cloud”

The “Tap” and “Go” World

Showcasing

QR Codes

Unsolicited Authorizations

Customer Engagement

Mobile Shopping

Coupons

Loyalty

Social Local MobileSoLoMo

ApplePay

POScentric Solutions

3rd Party Apps

Presented at:3rd annual MOBILE PAYMENTS LEADERSHIP SUMMIT January 26 & 27 2015

By:Peter Guidi, VP Sales ZipLine

Mostly Cloudy with Intermittent NFC

Merchant Controlled POS enabledTechnology economics

MERCHANTSCloud Based

BANKSNFC Based

Banks, Issuers, Associations, ProcessorsLegislationLitigationCompetition

“He who enrolls Controls” - Richard Crone

Mission – Mobile Commerce

• Deliver a consistent shopping experience in a multi-branded, multi-platformed environment.

• Align tactical opportunities by emerging technology with the larger strategic opportunities with the emerging mobile consumer

• Create a scalable solution that can work across retail vertical markets.

Big Data/Mobile Services and the POSTightly coupled services

Transaction enhancement services are created and delivered through out this stack. BIG DATA solutions are delivered via edge services (especially in mobile), in the “TRANSACTION SERVICES LAYER”. The TSL and mobile devices are the most flexible with the highest innovation rates. Accessing the TSL requires a POSCentric, IP based solution. Big Data solutions must be tighly coupled with the POS

Big Data and Mobile Payments: Three priorities.

1.Collect information:You can not analyze data you do not haveYou do not know the future value of dataYou must collect and keep a lot of data

2.Conduct Analysis: Big Data really means Big Analytics

3.Take actionSolutions will be “Tightly Coupled” to the POS at the “Transactions Services Layer”

Two trends to watch

POS Payments Cloud• SAP Hana• VeriFone: PAYware Connect • MICROS Payment Gateway• NCR Connected Payments

3rd Party App/POS Integration• Tillster – Burger King• Paydiant – Subway• CardFree – Sonic. Taco Bell• Mozido – Dairy Queen• Zingon – Flash Foods• NCR cGO - Spinx